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NewDay

1001-5000 employees·London, United Kingdom·newday.co.uk

Observed, not inferred · updated weekly

Buying intent

43 tracked signals | Top 15 topics are below | Engineering and Marketing are carrying most of it.

23signals · 30 days
35topics tracked
78.57%attributed to a team

Attention by team

LinkedIn activity, by team

Where NewDay's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Vibe Coding
Risk Management
Project Management
Public Speaking
Cloud FinOps
Engineering
High56% of team Engineering to Artificial Intelligence: High, 56% of this team's signals
Medium22% of team Engineering to Vibe Coding: Medium, 22% of this team's signals
Engineering to Risk Management: no signal
Engineering to Project Management: no signal
Low11% of team Engineering to Public Speaking: Low, 11% of this team's signals
Low11% of team Engineering to Cloud FinOps: Low, 11% of this team's signals
Marketing
Low100% of team Marketing to Artificial Intelligence: Low, 100% of this team's signals
Marketing to Vibe Coding: no signal
Marketing to Risk Management: no signal
Marketing to Project Management: no signal
Marketing to Public Speaking: no signal
Marketing to Cloud FinOps: no signal
Product
Product to Artificial Intelligence: no signal
Product to Vibe Coding: no signal
Low100% of team Product to Risk Management: Low, 100% of this team's signals
Product to Project Management: no signal
Product to Public Speaking: no signal
Product to Cloud FinOps: no signal
Others
Others to Artificial Intelligence: no signal
Low33% of team Others to Vibe Coding: Low, 33% of this team's signals
Low33% of team Others to Risk Management: Low, 33% of this team's signals
Low33% of team Others to Project Management: Low, 33% of this team's signals
Others to Public Speaking: no signal
Others to Cloud FinOps: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
3d ago
Vibe Coding
LinkedIn
Medium volume
98%
last
18d ago
Risk Management
LinkedIn
Medium volume
98%
last
28d ago
Project Management
LinkedIn
Low volume
98%
last
10d ago
Public Speaking
LinkedIn
Low volume
98%
last
9d ago
Cloud FinOps
LinkedIn
Low volume
98%
last
10d ago
Renewable Energy
LinkedIn
Low volume
98%
last
3d ago
Agile Methodology
LinkedIn
Low volume
98%
last
10d ago
Windows Server
LinkedIn
Low volume
92%
last
10d ago
Azure Protection & Recovery
LinkedIn
Low volume
98%
last
10d ago
Business Outcomes
LinkedIn
Low volume
98%
last
18d ago
LinkedIn
LinkedIn
Low volume
92%
last
2d ago
People Analytics
LinkedIn
Low volume
98%
last
18d ago
Continuous Integration
LinkedIn
Low volume
98%
last
5d ago
Human Resources Manager
LinkedIn
Low volume
98%
last
4d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at NewDay

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Engineering10 active
Senior Infrastructure Engineering Manager
Leadershipresearching 24/7
in
Contract Full Stack Web Developer
researching Artificial Intelligence
in
Senior Specialist Data & Insights (People Analytics)
researching Artificial Intelligence
in
Specialist, Fos Compliants
researching LinkedIn
in
Mobile Engineering Lead
Senior ICresearching Vibe Coding
in
Senior Platform Engineer
researching Security as Code
in
Application Security Engineer
researching Security Operations
in
Senior Software Engineer
researching OpenTelemetry
in
Engineering Lead
Leadershipresearching Vibe Coding
in
Lead Engineer
Senior ICresearching iOS Developers
in
Others5 active
Strategic Workforce Planning Specialist
researching Virtual Meeting
in
Product - Platform and Core Services (Identity, Authentication & Fraud, Devex, Ops Apis)
researching Project Management
in
Product Analyst
researching Risk Management
in
Head of Engineering
Leadershipresearching Vibe Coding
in
Product Design Manager Servicing Web, Mobile & Design System
Senior ICresearching Design Systems
in
+ 5 more in Others
Product2 active
Senior Specialist, Product Strategy
Leadershipresearching Risk Management
in
Digital Product Owner
researching Leadership Development
in
+ 2 more in Product
Sales1 active
People Solutions Specialist
researching Human Resources Manager
in
+ 1 more in Sales
Marketing1 active
Partner Lead, Product Strategy and Customer Marketing
researching Artificial Intelligence
in
+ 1 more in Marketing

See everyone, not just the first 10

19 people across every department at NewDay, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive adv

Top accounts researching NewDay

names withheld on the public page

These are companies whose own people brought up NewDay unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

NewDay's own team shows 6 signals on this topic. No one outside NewDay has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Vibe Coding3,232 cos · 8,353 people
  • Risk Management13,253 cos · 46,888 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching NewDay.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Engineering — 9 people; Product — 1 person; Marketing — 1 person; Data / Analytics — 1 person

What's been said

public posts mentioning NewDay

Up to 9 public excerpts naming NewDay from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Organising the next DSL at NewDay !!! Super excited to host it and to have our very own Mike Simpson talking about our design system Rise and the tools he has built for us

May 2026
LinkedInGTM Planning

It was really good to get our colleagues together to recognise the progress we have made in Q1 and to hear from Vaibhav Piplapure on why KKR invested in NewDay and how, together, we plan to go to market offering our fantastic technology and lending capabilities to clients

Apr 2026

About this data. NewDay (newday.co.uk). Department attribution is 78.57%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries