Zeer News Corp Australia / intent / news-corp-australia
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News Corp Australia

1001-5000 employees·Sydney, Australia·newscorpaustralia.com

Observed, not inferred · updated weekly

Buying intent

48 tracked signals | Top 15 topics are below | Operations and Marketing are carrying most of it.

29signals · 30 days
34topics tracked
40%attributed to a team

Attention by team

LinkedIn activity, by team

Where News Corp Australia's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Career Development
High-impact system
Product Management
Situational awareness
Operations
Low67% of team Operations to Artificial Intelligence: Low, 67% of this team's signals
Operations to Hiring: no signal
Low33% of team Operations to Career Development: Low, 33% of this team's signals
Operations to High-impact system: no signal
Operations to Product Management: no signal
Operations to Situational awareness: no signal
Marketing
Low50% of team Marketing to Artificial Intelligence: Low, 50% of this team's signals
Low50% of team Marketing to Hiring: Low, 50% of this team's signals
Marketing to Career Development: no signal
Marketing to High-impact system: no signal
Marketing to Product Management: no signal
Marketing to Situational awareness: no signal
Sales
Sales to Artificial Intelligence: no signal
Low50% of team Sales to Hiring: Low, 50% of this team's signals
Low50% of team Sales to Career Development: Low, 50% of this team's signals
Sales to High-impact system: no signal
Sales to Product Management: no signal
Sales to Situational awareness: no signal
HR
HR to Artificial Intelligence: no signal
HR to Hiring: no signal
HR to Career Development: no signal
Low100% of team HR to High-impact system: Low, 100% of this team's signals
HR to Product Management: no signal
HR to Situational awareness: no signal
Others
High83% of team Others to Artificial Intelligence: High, 83% of this team's signals
Others to Hiring: no signal
Others to Career Development: no signal
Others to High-impact system: no signal
Low8% of team Others to Product Management: Low, 8% of this team's signals
Low8% of team Others to Situational awareness: Low, 8% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
2d ago
Hiring
LinkedIn
Low volume
95%
last
15d ago
Career Development
LinkedIn
Low volume
96%
last
14d ago
High-impact system
LinkedIn
Low volume
98%
last
30d ago
Product Management
LinkedIn
Low volume
98%
last
30d ago
Situational awareness
LinkedIn
Low volume
98%
last
13d ago
Intellectual Property
LinkedIn
Low volume
96%
last
4d ago
Time limit
LinkedIn
Low volume
98%
last
15d ago
QR Code
LinkedIn
Low volume
96%
last
18d ago
Oncology
LinkedIn
Low volume
94%
last
10d ago
Product Marketing
LinkedIn
Low volume
98%
last
30d ago
Employee Engagement
LinkedIn
Low volume
98%
last
15d ago
AI Agent Software
LinkedIn
Low volume
98%
last
15d ago
Real Estate
LinkedIn
Low volume
98%
last
14d ago
Cloud Computing
LinkedIn
Low volume
98%
last
30d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at News Corp Australia

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others12 active
General Manager - Victoria/Tasmania, Product and Partnerships
Senior ICresearching Artificial Intelligence
in
Executive Chairman
researching Artificial Intelligence
in
General Manager
researching Coaching & Mentoring
in
Head of Consumer Identity & Acquisition Platforms
Leadershipresearching Product Marketing
in
Managing Director - News Corp Victoria/Tasmania Publishing
Directorresearching Customer Service
in
Director Data Strategy & AI
Directorresearching AWS Cloud
in
Senior Journalist
researching Sexual Harassment
in
Freelance Photographer
researching Situational awareness
in
Managing Editor, The Australian Prestige and Conde Nast Titles
researching Point Of Sale
in
Group Client Partner
researching Marketing Strategy
in
Domain Architect
researching Artificial Intelligence
in
General Manager, eCommerce
Senior ICresearching Impact.com
in
+ 2 more in Others
Operations2 active
Senior Agile Project Manager | Release Train Engineer(RTE)
Leadershipresearching Career Development
in
Media Executive
Leadershipresearching Artificial Intelligence
in
+ 2 more in Operations
Marketing2 active
Editor-at-Large
researching Artificial Intelligence
in
Head of Brand Product - News.com.au & Lifestyle Sites
Leadershipresearching Hiring
in
+ 2 more in Marketing
Sales2 active
Head of Sales, Platforms & Self Service, SMB
Leadershipresearching Hiring
in
general manager sales, key accounts, agency & direct victoria
researching Real Estate
in
+ 2 more in Sales
HR1 active
Talent Acquisition Manager - Contingent Workforce
Senior ICresearching Project Manager
in
+ 1 more in HR

See everyone, not just the first 10

19 people across every department at News Corp Australia, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

We are proud to be Australia's leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation. With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australia

Top accounts researching News Corp Australia

names withheld on the public page

These are companies whose own people brought up News Corp Australia unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

News Corp Australia's own team shows 13 signals on this topic. No one outside News Corp Australia has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Career Development57,400 cos · 377,367 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching News Corp Australia.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Engineering — 2 people; Sales — 2 people; Marketing — 1 person; HR / Talent — 1 person

What's been said

public posts mentioning News Corp Australia

Up to 9 public excerpts naming News Corp Australia from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

After 14 years all together, today I walk out of News Corp Australia for the last time. There is so much I want to say about my time here. I've had the most incredible opportunities to work on some of the worlds best brands such as Vogue Australia GQ Australia The Australian WISH Vogue Living and so many more. I've worked with the best team, the best leaders and the best editors. I've had jobs in sponsorship, partnerships, product and brand but my heart has always been with my clients. I've built lasting relationships and friendships, many that surpass a lunch or a email, and I'm so lucky to have had an incredible support network during many huge life events. A special thank you to Edwina McCann and her amazing editorial team who have constantly supported us and allowed us to sell the best products in the market. I leave today with friendships, amazing memories and lasting career highlights. Onto a new adventure on Monday... stay tuned.. ✨

May 2026
LinkedIn

Reach is meaningless without engagement. For too long, the industry has chased low-cost impressions at the expense of actual business growth. New data in The Australian today by The Trade Desk shows premium media is 4.3 times more effective at improving purchase consideration. At News Corp Australia , we call this 'engaged reach'. As Pippa Leary has long advocated, the era of "one and done" social traffic is over. True commercial value lies in intentional, trusted environments where audiences deliberately choose quality journalism over algorithmic loops. Quality doesn't just support journalism - it drives superior results. Read the story by Danielle Long here: https://lnkd.in/giJMvtHJ Pippa Leary on engaged reach: https://lnkd.in/giQuqq_F Mi3Australia here: https://lnkd.in/gF9Yrbfa

May 2026

About this data. News Corp Australia (newscorpaustralia.com). Department attribution is 40%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries