OLIVER
Buying intent
86 tracked signals | Top 15 topics are below | HR and Engineering are carrying most of it.
Attention by team
LinkedIn activity, by teamWhere OLIVER's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at OLIVER
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
See everyone, not just the first 10
25 people across every department at OLIVER, plus a LinkedIn profile link for each.
Primary products / business lines
LinkedIn company profileOLIVER is the world's #1 in-housing expert — designing, building, and running AI-powered marketing organizations inside the world's biggest brands. OLIVER pioneered in-housing more than 20 years ago and has evolved that model for the AI era — combining world-class talent, continuous training, and the best AI technology to help brands transform their marketing faster from the inside. Part of The
New capability sought
Employee posts (LinkedIn)Graphic Design; Hiring; Project Management
Top accounts researching OLIVER
names withheld on the public pageThese are companies whose own people brought up OLIVER unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
129,094 companies · 649,540 people are researching Artificial Intelligence
OLIVER's own team shows 9 signals on this topic. No one outside OLIVER has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Hiring66,174 cos · 318,882 people
- Sales Activities147 cos · 451 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Marketing — 4 people; HR / Talent — 2 people; Leadership — 1 person; Sales — 1 person
What's been said
public posts mentioning OLIVERUp to 9 public excerpts naming OLIVER from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
Surprised that the latest IPA (Institute of Practitioners in Advertising) Bellwether survey shows marketing spend is up? I'm not. On the surface it is counterintuitive that budgets are up given we have a deeply unhelpful and anti-business resident in Number 11. That, combined with a world stage that keeps serving up woes, is enough to make you want to mothball your budget, curl up in a corner and wait for better times. But, as we always see in the challenging times, it forces discipline and discernment in the boardroom. You have to outperform the market wherever it is in the economic cycle. What I'm seeing from the brands I'm speaking to as part of my role at OLIVER | The Brandtech Group : - A focus on shifting spend from non-working (agency fees, headcount and the like) into working spend (essentially media spend) - The freeing up of time + resource + budget through proper structural re-engineering of marketing departments / agencies across People, Process and Technology - The use of AI and Agentic Workflows as part of the a wider re-engineering of People, Process and Tech to drive both efficiency and, crucially, better outcomes So, whilst counterintuitive on the surface, the survey findings are actually not unexpected as business has been forced to be very discerning in the decisions they make. https://lnkd.in/eT3rBsuY
Apr 2026Yesterday, I had the privilege of joining the OLIVER EMEA Black History Month Panel Discussion, themed around the powerful Zulu concept: “Umuntu ngumuntu ngabantu” - “I am a person because of other people” or “I am because you are.” The conversation explored what it truly means to see the humanity in others, to grow through community, to take ownership of your life, and to support others as they find their own purpose and path. Some quotes from the team that really stayed with me: 1. “We are the ancestors of others’ dreams.” Sibo Ngcobo 2. “If you want to go fast, go alone. If you want to go far, you have to go together.” Paul van den Berg 3. “Representation is one of the most powerful things in a person’s life. Just seeing someone from a similar background at the finish line where you want to be.” Sphelele Gumede 4. “In telling your own story, you unlock possibilities for people you may never even meet.” Sphelele Gumede It was an inspiring reminder that our individual stories and actions ripple outward, shaping others, shaping communities, and shaping the future. Thank you to Amelia Greene for organising such a great conversation! #OLIVERAgency #BlackHistoryMonth #Diversity #Inclusion #OLIVERSouthAfrica #OLIVERFrance #OLIVERNetherlands #OLIVERSweden #OLIVERSpain #OLIVERTurkiye #OLIVERUAE #OLIVERGermany
Oct 2025