Onclusive

10 months, a full-time role, and a lot of real-time application later, I’ve now successfully completed the CRO Program at the The Wharton School of the University of Pennsylvania. A few things that stuck with me: • Pricing and packaging are often underleveraged; small structural changes can have outsized impact on growth and margin • Resource allocation, guided by capital efficiency, is one of the highest leverage drivers of ROI • GTM issues are frequently clarity issues, around ICP, value, and focus • Most revenue challenges come down to misalignment across Sales, Marketing, Product, and CS • Clear narrative is what ultimately aligns and drives teams and stakeholders at scale What stood out most is the consistency behind high-performing organizations; revenue is designed and run as a system. Thank you to the Wharton faculty, my program peers, my Onclusive colleagues, and everyone who supported me along the way, especially Anna-Maria Ossenberg , Yeeli L. , Kelly Lees , Anup Khera , and Petra Masinova for the perspective and challenge throughout. Looking forward to putting this into practice!

Last week Onclusive was invited to present at a European Commission workshop exploring how AI can enhance monitoring and evaluation of communication performance. I was fortunate enough to attend and deliver a presentation on “Modernizing Comms Monitoring & Measurement in the AI Era”. It was a room full of seasoned experts and analysts and it was great to be part of wider discussions about the future of media intelligence, while also sharing the Onclusive perspective on AI’s impact in this space. I thought I’d share three of my key takeaways: 1. Evolution not revolution AI handles the scale - we’re processing volumes of data faster than ever before and structuring and enriching it. But it’s not replacing humans. PR and comms teams still bring the context and the strategy. 2. "Clean” data I shared a bit about our approach to this at Onclusive. You can have the most sophisticated AI in the world, but if your data foundation isn’t structured then you won’t be reaping benefits. We discussed the importance of having a single source of truth - a standardized hub gathering data from all sources. 3. GEO Of course this was a big discussion point and was touched on by my peers as well. There was some healthy discussion about how this changes the stakes for reputation today and in the coming years. It was a super interesting few hours with some super bright minds have a proper grown up discussion exploring not only the opportunities AI presents but also the limitations. A huge thanks to Davide Bevacqua & Toms Feifs for the invitation to join such a grounded discussion. It was great to hear the perspectives of Karina Cáceres , James Crawford FPRCA and Nesin Veli as well. Watch this space!

Really pleased to welcome Burger King to the Onclusive family! As one of the world’s most recognisable fast food brands, Burger King operates in an environment where conversations move fast, trends change overnight and competition is relentless. Staying ahead of the narrative is critical. With Onclusive Social, their teams can monitor brand sentiment, track what is trending and respond in real time before moments escalate. All from a single platform covering every major channel. In a world where one post can shape perception within minutes, social listening is not a nice to have, it is a true competitive advantage. Excited to be partnering with the team at Burger King Welcome aboard #TeamOnclusive #MediaIntelligence #SocialListening #BurgerKing #BrandReputation #DataDriven