Zeer Ontra / intent / ontra
Observed, not inferred · updated weekly

Ontra buying intent

18 tracked signals — top 8 topics below — Data and Engineering are carrying most of it.

18signals · 30 days
8topics tracked
87.5%attributed to a team

Attention by team

taxonomy_intent_rollup × social_profile.role

Every tracked signal from a Ontra employee, placed by the team they sit in and the theme they engaged with. Darker means more concentrated attention.

Artificial Intelligence
Automated Workflow
Data Engineering
Data Science
Event Planning
Know Your Customer (KYC)
Data
880% Data to Artificial Intelligence: 8 signals, 80% of this team's attention
00% Data to Automated Workflow: 0 signals, 0% of this team's attention
110% Data to Data Engineering: 1 signals, 10% of this team's attention
110% Data to Data Science: 1 signals, 10% of this team's attention
00% Data to Event Planning: 0 signals, 0% of this team's attention
00% Data to Know Your Customer (KYC): 0 signals, 0% of this team's attention
Engineering
150% Engineering to Artificial Intelligence: 1 signals, 50% of this team's attention
150% Engineering to Automated Workflow: 1 signals, 50% of this team's attention
00% Engineering to Data Engineering: 0 signals, 0% of this team's attention
00% Engineering to Data Science: 0 signals, 0% of this team's attention
00% Engineering to Event Planning: 0 signals, 0% of this team's attention
00% Engineering to Know Your Customer (KYC): 0 signals, 0% of this team's attention
Marketing
1100% Marketing to Artificial Intelligence: 1 signals, 100% of this team's attention
00% Marketing to Automated Workflow: 0 signals, 0% of this team's attention
00% Marketing to Data Engineering: 0 signals, 0% of this team's attention
00% Marketing to Data Science: 0 signals, 0% of this team's attention
00% Marketing to Event Planning: 0 signals, 0% of this team's attention
00% Marketing to Know Your Customer (KYC): 0 signals, 0% of this team's attention
Sales
00% Sales to Artificial Intelligence: 0 signals, 0% of this team's attention
00% Sales to Automated Workflow: 0 signals, 0% of this team's attention
00% Sales to Data Engineering: 0 signals, 0% of this team's attention
00% Sales to Data Science: 0 signals, 0% of this team's attention
1100% Sales to Event Planning: 1 signals, 100% of this team's attention
00% Sales to Know Your Customer (KYC): 0 signals, 0% of this team's attention
Unclassified no dept on file
150% Unclassified to Artificial Intelligence: 1 signals, 50% of this team's attention
00% Unclassified to Automated Workflow: 0 signals, 0% of this team's attention
00% Unclassified to Data Engineering: 0 signals, 0% of this team's attention
00% Unclassified to Data Science: 0 signals, 0% of this team's attention
00% Unclassified to Event Planning: 0 signals, 0% of this team's attention
150% Unclassified to Know Your Customer (KYC): 1 signals, 50% of this team's attention
LowHigh

Topics being researched

30-day window

All tracked topics, ranked by signal volume. Confidence is the classifier's certainty that the signal belongs to this topic.

Artificial Intelligence
LinkedIn
High volume
90%
last
11d ago
Automated Workflow
LinkedIn
Low volume
83%
last
22d ago
Data Engineering
LinkedIn
Low volume
98%
last
26d ago
Data Science
LinkedIn
Low volume
98%
last
11d ago
Event Planning
LinkedIn
Low volume
83%
last
23d ago
Know Your Customer (KYC)
LinkedIn
Low volume
92%
last
26d ago
Product Marketing
LinkedIn
Low volume
98%
last
27d ago
Tax Planning
LinkedIn
Low volume
98%
last
7d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who to contact at Ontra

verified title on file

People at Ontra whose own activity produced these signals. Names are withheld pending a consent decision; titles, seniority and topic are real and free to browse.

Data1 active
Principal Data Scientist
directorresearching Artificial Intelligence
in
Engineering1 active
Senior Product Advisory Manager
seniorresearching Artificial Intelligence
in
Marketing1 active
VP, Product Marketing & Content
vpresearching Artificial Intelligence
in
Sales1 active
Lead Sales Enablement Specialist
seniorresearching Event Planning
in
Unclassified1 active
Director, Talent Management & Development
researching Artificial Intelligence
in
General Manager, Emerging Products
leadershipresearching Know Your Customer (KYC)
in
Support1 active
Senior Director, Customer Success
directorresearching Tax Planning
in

Top accounts researching Ontra

names withheld on the public page

Companies whose people mention Ontra in their own activity. Account names are withheld here; not yet classified as implementation partner vs. genuine prospective buyer.

  • Account withheldGartner10 contacts
  • Account withheldNossaman LLP6 contacts
  • Account withheldIDFC FIRST Bank4 contacts
  • Account withheldDeltek4 contacts
  • Account withheldHorizonOne Recruitment3 contacts
  • Account withheldBanco de Crédito BCP3 contacts
  • Account withheldHowden3 contacts
  • Account withheldProcter & Gamble2 contacts
  • Account withheldDoka2 contacts
  • Account withheldGrupo Nós2 contacts
  • Account withheldLinkedIn2 contacts
  • Account withheldAmazon Web Services (AWS)2 contacts
  • Account withheldSchöck Bauteile GmbH2 contacts
  • Account withheldMeta2 contacts
  • Account withheldMetLife2 contacts

Buyer profile

company size · seniority

How big those accounts are, and who inside them is senior enough to matter. Competitor products still not yet computed for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Ontra.

Company size breakdown
Buyer seniority mix
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Companies researching Ontra

by employee count
  • 1-10 employees69 cos · 69 contacts
  • 5,000+ employees63 cos · 87 contacts
  • 1,001-5,000 employees43 cos · 49 contacts
  • 11-50 employees40 cos · 40 contacts
  • 51-200 employees29 cos · 31 contacts
  • 201-500 employees26 cos · 32 contacts
  • 501-1,000 employees20 cos · 20 contacts
  • Other / legacy bucket17 cos · contacts n/a

Who inside those companies

seniority, where on file
Senior IC
68
Director
39
Executive
39
Leadership
22
VP
13
~178 further brand-affiliated researchers have no seniority on file and are excluded from these bars.

What's been said

public posts mentioning Ontra

Real public activity that surfaced Ontra in a tracked topic. Not a sentiment score — just what people actually wrote.

LinkedInArtificial Intelligence

We're just launched free live Claude Code Analytics workshops every week for the next two months. After this weekend I think people trying to learn this stuff alone are going to fall behind. We ran our first bootcamp this past weekend and I personally learned a ton from it. Not just from teaching. From the questions people were asking and how they were applying things I'd not thought to try. 70 people from 12 countries and every single one of them brought something different. When you're all building together, you compound off each other. Someone figures out a workaround and it becomes your new default. Or someone asks a question you hadn't considered and suddenly you're rethinking your whole approach. You can't get that from a blog post or a recording. We've been trying to get as much of this out there as we can. The open source AI Analyst repo (dozens of leading tech companies have implemented it at this point). The email courses (over 4,000 students). Free live workshops we've been running for months (ranging from 500 to 1,000 sign-ups each). But I really want to go harder on the live stuff. So for the next eight weeks we're doing a free Claud Code Analytics workshop every single week. Hour long and open to anyone. Not behind a paywall. What you'll learn: Apr 10 - Crack Product Sense & Analytics Interviews with AI Apr 17 - Opportunity Sizing in Claude Code Apr 24 - Analyze Metric Trade-offs in Claude Code May 1 - Build Slide Decks in Claude Code May 8 - Turn Insights to Action in Claude Code May 13 - Validate Claude Code Analytics Output May 20 - Root Cause Analysis in Claude Code May 29 - Build Custom Annotation UIs for Output Validation Things are changing so fast right now. Even me doing this every day I feel so freaking behind. That's kind of the whole point. None of us can keep up alone. If you can make it live, come build with us. If you can't, we'll send the recordings to everyone who signs up. LMK in the comments if you'd like to join the free Claude Code Analytics Workshop Series. I'll get you the link.

Apr 2026
LinkedInData Science

The way I used to prep for data science and product interviews is about to feel pretty dated and Sravya Madipalli is the reason... Tomorrow she's running a free one-hour session on using Claude Code for interview prep. She's been building this for months! Over 1,000 other people are signed up to join us. You tell Claude Code "I have a DoorDash Data Science interview in 7 days." It builds you a complete prep package. Real research on their business model. The full GOV metric tree decomposed from DoorDash's public earnings, the one in the screenshot. A deep dive on how they actually run experiments, including switchback tests for logistics and CUPAC for variance reduction. A 7-day structured study plan and a cheat sheet to read the morning of. Every branch of that tree is a potential interview question. "DashPass retention dropped" becomes a question about which factor moved. "GOV up but margins down" becomes a question about AOV shift or take rate. You walk the tree, find the branch, decompose the answer. The whole thing is company-specific. The numbers come from DoorDash's real public earnings, the techniques come from their actual data team, and the framing comes from their own analytics leadership. Not generic case questions. I've prepped for big interviews the hard way. Reading through their eng blogs. Searching through Glassdoor and Blind. Paying a bunch of money for interview prep sites and courses. Trying to remember what a metric tree should even look like for a company I don't work at. This is not that. Sravya is running the live demo tomorrow on cracking product sense and analytics interviews in Claude Code. Hai and I are on too. Around 1,000 people have already signed up and it's completely free. LMK in the comments if you want to join us live or get the recording and I'll DM you the link. Can't wait for people to see what she built.

Apr 2026

About this data. Ontra (ontra.ai). Signals derive from taxonomy_intent_rollup joined to social_profile.role. Department attribution is 87.5%; the remainder is shown honestly as its own Unclassified row rather than hidden. Updated 2026-08-24T04:00:02.375Z.

Not yet computedPer-team narrative summaries