OpenX

OpenX is continuing to innovate! Most media plans assume audience onboarding determines reach. Our latest case study suggests there’s another critical variable, where identity resolution happens. Wrango tested this directly: same physician audience, same budget, same creative. The only change was where targeting happened: direct upload versus supply side targeting through OpenXSelect. The result was OpenXSelect delivered 32% more reach at a 22% lower cost per unique HCP. Both approaches accessed the same publisher inventory, so the difference wasn’t supply. It was identity resolution on the supply side. That matters across every vertical, but it becomes especially important when the audience is highly specialized, as it often is in health and pharma. When every qualified impression counts, better identity resolution can translate directly into more reach and greater efficiency. https://lnkd.in/gKZ_VbZ8

Huge week at Cairns Crocodiles and an even bigger few months ahead for the industry. It was great to spend the week in Cairns with publishers, broadcasters, agencies, platforms and partners discussing where media, streaming and programmatic are heading next across APAC. The conversations this year felt different. Less hype, more focus on performance, quality, transparency and the future shape of premium media. A few themes stood out: • CTV and broadcaster monetisation continuing to accelerate • AI and curation are reshaping how buyers think about efficiency and quality • Greater focus on supply path optimisation, transparency and measurable outcomes • Premium publishers doubling down on trusted environments and differentiated audiences • APAC is continuing to mature rapidly, while learning from global best practices The momentum across the region is real. Now the focus shifts to Cannes next month, where these conversations move onto the global stage. Looking forward to connecting with partners, customers and industry leaders from around the world to continue discussing the future of premium media, programmatic TV and the evolving role of technology in driving better outcomes for advertisers and publishers alike. If you’re heading to Cannes Lions, let’s connect. OpenX #CannesLions #CairnsCrocodiles #Programmatic #CTV #Media #Advertising #AdTech #OpenX #StreamingTV #DigitalMedia

Huge congratulations to Erika Loberg and Joseph Worswick on their well deserved promotions. Both have been instrumental in scaling our global partnerships, CTV, and curation business. We are lucky to have leaders like you and excited for everything to come! Also thrilled to welcome Lior Charka to OpenX, we picked up a good one here! His deep product experience and focus on bringing AI driven intelligence into our platforms will be a big accelerator for where we’re headed. More to come.

There are moments in a company’s journey where you can feel a shift. This is one of those moments at OpenX . What makes this evolution meaningful to me is the people behind it. Erika Loberg has grown into one of our core quarterbacks in CTV and curation - her impact has been absolutely incredible to watch. Joseph Worswick has been a partner to me from day one and somehow feels like family. The way he brings people together is exactly what this next chapter requires. Congratulations to my friends. And with leaders like Lior Charka joining, it’s clear where we’re headed - to the moon! 📈 🌙 🚀 https://lnkd.in/ggsw37zh

Looking forward to seeing everyone at Possible soon! Drop me a note if you want to catch up about OpenXBuild (OpenX's suite of solutions to help drive more efficient outcomes at scale), potential AI/agentic use cases that solve real problems, or driving outcomes in CTV.

I'm coming up on my 1 year at OpenX and feel like it flew by in a blink of an eye. I feel honored to get to know the standout team at OpenX because of events like these. I'm Looking forward to seeing how the rebrand catalyzes this company forward!

Big moment for OpenX this week — we’ve launched our new brand, positioning us as the intelligent SSP. This isn’t just a visual refresh. It reflects a shift in how programmatic needs to work. We’re operating in a market where signal is fragmented, supply paths are complex, and outcomes are harder to drive. OpenX’s view is simple: the industry doesn’t need more layers — it needs more intelligence, closer to the media. That means combining curated, high-quality supply with AI-driven decisioning to simplify the supply chain and drive better outcomes for both buyers and publishers. From what I’m seeing across the AU market, this couldn’t be more relevant — there’s a real push toward efficiency, transparency and performance. Proud to be part of the team bringing this to life locally. #OpenX #AdTech #Programmatic #SSP #Curation #SupplyPathOptimization #Australia

Today, we’re reintroducing OpenX. This rebrand is about getting clear on who we are and where we’re going as #TheIntelligentSSP. We’re focused on building technology and partnerships that actually move things forward — raising the bar for quality, performance, and adaptability. For our partners, it means working more closely together, finding smarter, more flexible ways to solve problems. I joined OpenX five years ago and have had a front-row seat to some pretty phenomenal growth. What’s stood out most is the caliber of people here and the way we’ve continued to push ourselves to evolve. This rebrand reflects a lot of the new and exciting products I’ve had the privilege of working on over the past few years. I’m especially looking forward to continuing to work closely with our partners as we bring new products and initiatives to life. Excited for what we’re building next!

Today’s OpenX rebrand is much more than a fresh lick of paint. It reflects what the business has become and where we believe the market is going. Over the past few years, OpenX has grown by taking a clear position: quality matters, intelligence matters, and the infrastructure behind media should make buying better, not harder. This has shaped how we build, how we partner, and how we show up in the market. This rebrand today is a reflection of exactly where we believe OpenX should sit in today's increasingly complex media world: • Intelligence should sit closer to media, data, and decisioning. • Quality should be easier to see. • Control should be easier to apply. I remember so clearly having coffee with Matt Sattel at Eataly in Chicago in 2022. He told me then that OpenX was listening to advertisers and publishers, and acting on what they needed. Since joining, I have seen exactly that. The most amazing teams with a real commitment to doing the right thing, building properly, and winning the right way. #TheIntelligentSSP Huge congrats to Amanda Forrester and the whole Product Marketing team LFG!