Optimove

Over the last 14 years at Optimove, my biggest strength was never just me, it was my team. I was lucky enough to hire people who were far more talented than me in many aspects. And even luckier that many of them stayed by my side for years throughout this journey. When I think about this special group of people, Leigh Kalina is probably the first person that comes to mind. From the early days, when she joined as a student and I managed a small (but mighty) services team, to becoming my right hand for many years after that. Back in 2018, I was asked to relocate to London and open our UK office. I almost immediately said yes and started planning the move. The very first thing I did? Move Leigh with me. Relocation is a fancy word for immigration. When you relocate, you leave almost everything behind you. Having Leigh by my side during those first years in London felt like taking a piece of home with me — not just a trusted partner and teammate, but also a true friend. Like all good chapters, this one eventually came to an end, and Leigh decided to continue her journey outside of Optimove. I have no doubt she’ll continue to smash it. Companies are measured not only by the talent of their employees, but also by the strength of their alumni. And I’m certain Leigh will continue to represent Optimove proudly wherever she goes and make all of us proud as well. Good luck, Leigh ❤️

What’s the story behind a powerful partnership? With Vegas Kings x Optimove , "it comes down to the people". We sat down with Moshe Adir , Founder at Vegas Kings to talk about what truly matters in iGaming, and how Vegas Kings and Optimove work as two pieces of the puzzle to create a dual success factor for operators. Read the full story >> https://lnkd.in/d8TB-T_Z Moshe Adir Ashley Adir Adi Dagan

Very much looking forward to heading to Malta for SBC Summit Malta with Optimove next week. It’s always a great opportunity to connect with the industry, and I’m excited for what’s set to be a great event. I'll be around all week for conversations about #positionlessmarketing and how Optimove 's #agenticAI layer is helping some of the leading iGaming operators globally deliver the most personalised and relevant experiences possible. If you’re attending, feel free to reach out to myself, Jack Oliver , Liam Whyte , Adi Dagan or even Prean Naidu ! We're always up for a chat

Sugar. Spice. And everything nice. These were the ingredients chosen to create the perfect little girls. Turns out, building a good campaign follows a familiar formula. Audience. Channel. Timing. These are the ingredients chosen to create a strong campaign. But then… an extra ingredient was added to the mixture: Chemical X = Gamification The spark that transforms standard campaigns into experiences people actually want to engage with. The ingredient that gives campaigns superpowers: higher engagement, stronger loyalty, better results. The force that turns passive audiences into active participants. While audience, channel, and timing lay the foundation, it takes a little Chemical X to create something people actually remember. Ready to power up your marketing strategy and defeat the Mojo Jojos of disengagement? Check out Optimove Gamify.

I'm back in the editing room 🎬 this time, to bring our partner stories to life. We sat down with some of our leading partners to hear the real story behind the relationship: why they chose Optimove, how the partnership grew, and the impact we’ve created together for operators. The outcome is 𝐎𝐩𝐭𝐢𝐦𝐨𝐯𝐞 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐒𝐞𝐫𝐢𝐞𝐬✨ This is bigger than product talk or industry buzzwords. It’s about trust, strong partnerships, and helping operators grow beyond their limits through Positionless Marketing. Each partner has a unique story, but one thing in common – a strong relationship and trust in Optimove . 🤝 Huge thanks to Adi Dagan Prean Naidu Kirstie Hobby Heloisa Bianchi for the collaboration and bringing this to life. On a personal note, this project took me back to my journalism days of filming and editing TV interviews. A good story always stands out, and it turns out those skills still come in handy 😉 Watch the highlights below, and stay tuned for more 👇 -- Brandon Walker - Amelco Limited Moshe Adir - Vegas Kings Bjørnar Heggernes - The Mill Adventure #Optimove #PartnerMarketing #Partnerships #iGaming #MarTech #CRM #B2BMarketing #PositionlessMarketing

Most marketing AI today optimizes in pieces. Better subject lines. Better timing. Better offers. But pieces don’t compound. Coordination does. That is the shift from optimization to decisioning, and it is what Optimove 's AI Decisioning Studio is built for. If you are thinking about AI agents, this is the question that matters: Are they improving things, or actually working together? I broke it down in our newest blog: https://lnkd.in/eUdJ773U

3.5x more first-time deposits. The secret? A Plinko game. No custom dev. No bigger bonus. Just better psychology. BetJets had a growing problem. After 18 months of operating, thousands of registered customers had been sitting dormant for 6+ months without ever making their first deposit. Standard email and push reminders had become noise. As their Head of Marketing, Justin Sinclair Thomson , put it – "the message had become wallpaper." The traditional CRM playbook says: offer a bigger incentive. More urgency. Louder messaging. BetJets did the opposite. They stopped asking for the deposit, and started letting customers earn it. Using Optimove #Gamify , they launched a Plinko minigame. No commitment required. Just play the game, earn a reward, then deposit to claim it. Here's what's interesting about the psychology. "Complete this to unlock that" feels fundamentally different than "Deposit now and get a bonus." One feels earned. The other feels pushed. It's a small reframe, but it changed everything. They ran a clean A/B test: control group got standard reminders, test group experienced the gamified journey. The results: - 3.5x uplift in first-time deposit rate - Higher on-site engagement – more page views, shorter conversion window - Zero custom development – the entire experience was built no-code What started as a one-off experiment quickly evolved into a recurring daily stream. The marketing team could adjust rewards, messaging, and timing independently, without waiting for engineering. Any business sitting on a pool of registered-but-inactive customers faces the same challenge: how do you reignite interest without adding more noise? The answer might not be a louder message. It might be a different experience entirely. Full case study and a YouTube recording of their awesome talk at Optimove Connect 2026 – in the comments.