Outreach

Join me at the Gartner CSO conference in Las Vegas this week. I am excited to partner with Allison Bouchard , VP Sales at Outreach . We will go over use cases on how she and her teams are utilizing AI agents to fundamentally change their GTM motions —from prospecting to closing deals and forecasting—and achieving real results. Session: The Transformative Impact AI Agents Have on GTM Teams Wednesday, May 20 2:45–3:15 PM Room: Julius 12 If you are attending, come find us. Would love to connect.

When your agents do the work, you have time to relax and enjoy the coffee. ☕ Great milestone with our customer Cohesity up and running with Outreach revenue agents to automate their workflows.

Love seeing customers unlock real impact with our agentic AI, less busy work, more time for what actually drives revenue! Thank you for the partnership Avis Budget Group #outreach #ai #agents #partnership

For decades, SaaS was about hiring software, buying licenses and giving people tools to do the work. Agentic AI changes that. Now you can hire agents, bringing new skills and capacity to every revenue team, with AI agents augmenting people and orchestrating work on their behalf. That is the shift we’ve been building toward at Outreach . We believe the future belongs to revenue teams where human judgment and AI agents work side by side, making every rep perform more like your best rep and helping teams drive more growth without adding complexity. That is what we mean by an agentic AI platform for revenue teams. A system of action, not just a system of record. Today we launched Outreach Omni, a universal conversational agent that helps revenue teams turn insight into action through chat, alongside our Spring Release with new agents and innovations that help scale the behaviors of top performers across the organization. More on where revenue work is headed at Outreach.ai .

The enterprise software industry is undergoing a massive architectural shift. For decades, revenue leaders relied on stagnant point solutions to store data, track activities, and measure performance. Now, the market is moving rapidly toward platforms that take action. I recently sat down with Seth Marrs , Chief Strategy Officer at Sandler and the former Forrester analyst who helped create the revenue orchestration category, to unpack what this shift really means. A few themes stood out: - CRM remains the system of record. Revenue orchestration is where the work actually happens: conversations, emails, meetings, and AI-driven actions. - Reps spend only 26-30% of their time selling. AI agents are the most direct solution to that capacity problem. - The CRO of the future is a revenue orchestrator, running an intelligent system where humans and agents work together toward shared outcomes. As Seth put it: "The source of truth to me for everything that's happening in a deal, conversations, emails, phone calls, that is Outreach." That's exactly why we're building Outreach as the agentic AI platform for revenue teams. Agents amplify seller, handling the administrative burden so humans can focus on strategy, negotiation, and relationships. The next chapter of sales will not be built by adding more tools. Full conversation and takeaways: https://lnkd.in/giqdhYHd

This is not a bold statement, but all of our roles are changing. At Outreach we are uniquely positioned to understand and anticipate the changing role of the CRO. For decades, revenue leadership meant managing people and pipelines, arguing over forecast math, and carrying a number into a board meeting. AI agents are forcing a complete rewrite. When agents absorb the manual work of selling, the Orchestrator role emerges. The goal is no longer just hitting a quota. It is designing a intelligent revenue systems where humans and machines share the work. Here is what the Orchestrator CRO does differently: -Replaces manual forecast roll-ups with automated, evidence-driven intelligence briefings -Governs a fleet of agents across sales and marketing to optimize cost efficiency and reduce waste -Aligns go-to-market execution with financial planning using clean, unified data Our Outreach CEO recently spoke with Mayfield ’s Navin Chaddha on this topic. Abhijit made a point that stuck with me. AI only creates real value when it coordinates the full workflow, rather than speeding up isolated steps. Watch the interview here: https://lnkd.in/dWxJpdvW

My second #Unleash is right around the corner June 1-3! While last year was impressive, this year I can earnestly say I'm more excited than ever to connect with revenue leaders at our upcoming flagship sales conference in Scottsdale. Why? Because for three days, modern revenue teams will come together to explore what’s possible when AI is built for how you actually sell. Unleash 2026 is where the future of revenue takes shape, through keynotes, hands‑on sessions, and real customer stories from teams seeing REAL RESULTS with Outreach 's agentic AI agents. Come learn how others are leveraging AI-led sales workflows and how you can too: https://okt.to/PCWm70

Catch us next week at the Forrester B2B Summit as I share the stage with Kathy Doolaege , Head of Global GTM Ops at Qualtrics , and Bogdan Grigore , Sr VP Growth Marketing at Dayforce . We're breaking down how agentic AI is supercharging modern revenue teams. Skipping the hype to focus on what really matters: practical workflows, smarter execution, and predictable growth that transforms how revenue gets done. If you're attending the summit, come find Outreach at Booth #310. Would love to hear how your team is evolving this year and share what's working for revenue leaders who are winning big. #ForresterB2BSummit #AgenticAI #SalesLeadership

A recent trend I am seeing in conversations with Enterprise GTM teams: Everyone is building out some sort of internal LLM workflow, typically via Claude or ChatGPT to support their sales team. Examples: - Claude research agents to provide sellers with context on x number of accounts and prospects in their book of business. - Identifying upsell opportunities by scanning existing CRM account/opportunity data. - Agentic prospecting emails written using the data garnered above. The list goes on and on as more ideas and problems are realized from Revenue leadership. While this seems like a quantum leap forward and in some cases it is, the new challenge rearing it's ugly head is this: scalability. By scalability, I mean usability, adoption, and cost. Think of this, you have a team of 400 sellers, all getting big digital spreadsheet dumps of information from Claude, and then expected to do what with it?? The challenge isn't the information the LLM is garnering, it's the transfer of that information into ACTION. Majority of this data is just sitting on the shelf because reps have to manually execute on it, and furthermore, Ops and Enablement can not measure effectiveness. With Anthropic's recent announcement of going usage based, you might want to rethink your plan and look at Outreach 2.0 before burning up credits with little to show for them. -