Pacvue

The “UI-only” era of enterprise software is closing. We are seeing a structural split in how teams interact with platforms. The dashboard is no longer the only surface that matters. The future of the enterprise stack is separating into three surfaces: 1. The UI: The system of control for exploration, configuration, and governance. Still where most time is spent today, but a shrinking share over time. 2. The Agent: The proactive assistant inside the platform that helps users take better action. The fastest-growing interaction mode. 3. The External Access Layer: The bridge that allows trusted data to live wherever the user is actually working. The emerging surface. That third surface is why MCP matters. Today, Pacvue’s MCP (Model Context Protocol) server is live, with Report MCP as our first capability. Analysis is increasingly happening inside environments like ChatGPT, Claude, and internal planning systems. Yet many teams are still forced to return to a platform UI just to configure a report or export a CSV. That gap does not scale. If AI is becoming a primary surface for decision-making, business data cannot remain trapped behind a UI. It needs to be reachable where teams are already asking questions. With Report MCP, brands and agencies can request Pacvue advertising reports in plain language and receive formatted outputs including campaign performance, share of voice, and keyword data directly inside their AI tool of choice. No manual exports. No unnecessary context switching. The product experience remains the control surface. MCP extends Pacvue’s intelligence into the broader enterprise AI stack. I have conviction that the winning platforms of the next decade will be measured less by “time on site” and more by how effectively they enable governed execution across the environments where modern teams work. Report MCP is the foundation. More to come. #ModelContextProtocol #RetailMedia #ProductStrategy #EnterpriseSoftware

The hottest 🎟️ at #Cannes : the Celebrity Commerce Media Rumble on Tuesday, June 23 at Morrison's Pub during Cannes Lions Festival. Eric Franchi & I will be co-moderating while our industry heavyweights battle it out in the Great Debate: Andrew Lipsman , Kiri Masters , and Colin Lewis .... Presented by Pacvue and sponsors QSIC and Zitcha . Spots are limited. Secure yours now 👇And predict your winner in the comments! https://lnkd.in/g4JgWbQr

Really enjoyed the chance to talk about the rapid shifts taking place across all aspects of agentic commerce at Retail Media X today, and coincidentally on the same day we officially launch Pacvue 's MCP server - designed to help enterprise brands and agency teams seamlessly connect commerce media data with AI tools like ChatGPT, Copilot, Gemini, and Claude. Truly so excited to bring this to market to help clients unlock growth whilst the landscape is shifting fast. Check out more here 👇

Looking to 2x your NTB Purchases in a matter of months? It's pretty simple when you're working with Pacvue , Ecomcy and Amazon Ads Ecomcy helped their client reach new audiences throughout the funnel with Amazon DSP via Pacvue. By shifting to an acquisition-led DSP strategy, the brand increased NTB purchases more efficiently than ever before. The results were staggering: 117% Increase in NTB Purchases 166% Increase in NTB Share of Total Purchases Beyond the topline metrics, working with Pacvue, the brand and agency teams had a clearer measurement baseline for DSP’s true acquisition impact, improving reporting accuracy and decision-making. Read the full customer story here: https://lnkd.in/e4PTQaRp

If you’re using Amazon Marketing Cloud (AMC) today, you know the hardest part isn’t the data. It’s actioning it. Enter: Pacvue Agent 🤖 One of the biggest unlocks we’re seeing with Pacvue Agent is how it operationalizes AMC: turning advanced measurement into something teams can actually use day-to-day. Michael Foulkes and Heather Paige Campos show a deeper look at Pacvue Agent in the video below. A few of the team’s favorite AMC prompts so far: Query building (without the SQL bottleneck) ✅ “Create a query for CLTV analysis, including spend, order, and new-to-brand metrics” ✅“Create a query for monthly churn analysis, based on customers that purchased in the previous month at least once, but didn’t purchase in subsequent months” Audience creation (from idea → activation) ✅“Create an audience based on customers who were new to the brand but didn’t purchase again.” Report analysis (the missing ‘so what’) ✅“Analyze the selected report to uncover key findings, trends, and recommendations.” We’re already seeing the impact with customers like Itsumo: 200+ hours saved translating AMC questions into action.... Hypothesis: Pacvue Agent will be your biggest friend preppng for this #PrimeDay !

🚀 The next era of Pacvue starts today. Introducing: Pacvue Agent If you work in Commerce Media, you know the challenge. No shortage of data, but outcomes lag because teams can’t act fast enough or prioritize what matters most. Pacvue Agent is built to change that. Ask a question in plain language, get a clear view of what’s driving performance, and move into action, all in 1 place. The result? Faster decisions, quicker execution & stronger performance. Here’s where the impact shows up: 1️⃣ Faster responses to performance shifts Teams can go from asking “what happened?” to “here’s what we’re doing next” to “done!” in 1 conversation. And that conversation can happen natively in Slack. 2️⃣ Operationalize AMC without SQL barriers Go from business question → AMC-ready query → audience creation → action without turning every ask into a technical bottleneck. 3️⃣ Go from insight to execution in 1 conversation Generate executive-ready reporting, surface recommendations, and push approved actions live with guardrails and full auditability. This is what it looks like when AI drives outcomes, not just analysis. 🙌🏻 Huge props to the team! Press Release: https://lnkd.in/gkJMDcYP

Team Pacvue is singularly focused on building an enterprise-grade platform that forward-thinking brands and agencies can use to execute and win in commerce. Pacvue Agent is another step forward in that direction. It helps operators move from question to outcome in a single conversation, with the context and control needed to operate at scale. Early adopters are seeing incredible results across the board (details in post below) Huge props to the team for continuing to raise the bar on how brands and agencies operate going forward! 👏 Reach out if you want to learn more.

🚀 Introducing: Pacvue Agent The next evolution of Pacvue ’s AI-Powered Commerce Media OS, making AI even more accessible for enterprise brands to drive stronger outcomes at scale. This isn’t new for us. It’s the result of years of building intelligence and ML models directly into commerce media workflows. Because the reality is: complexity is outpacing human bandwidth. Senior leaders don’t need more data, or even more insights. They need better decisions, made faster, with clear accountability. Early adopters are already seeing impact: ✅Up to 200x faster workflows (3hrs/wk saved per team member) ✅Up to 80x faster time to insight ✅Up to 54% performance improvement Years of work in the background has led to results the industry has never seen before. “Pacvue Agent is raising the standard for AI in commerce media. Instead of spending hours moving between reports and dashboards to understand what changed, I can ask questions in plain language and get clear answers on what shifted, why it happened, and what to do next.” David Khoshpasand ,at Hasbro “With Pacvue Agent, we accelerated how we translate key business challenges into measurable action, saving 200+ hours as we prepared for Prime Member appreciation sale.” Yoshika Ieiri, at itsumo This is what it looks like when AI moves from assistant to operator, and it’s just the beginning. 👉 Read more in the link in the comments.

🇩🇪Unboxed Düsseldorf ✅ They swapped the croissants for currywurst and the champagne for German beer, but once again Amazon Ads put on a fantastic event for all of us. A massive thank you to Amazon Ads Germany for what was an excellent day Cyrus Zaboli Wolfgang Kirschner Nils Gräf Emma McAndrews Vera Klumova (and team!). It was great to see Xingu Advertising Manuel Siedler up on the big stage too! Strong representation of excellent work from their team 👏 Next up in Germany, OMR in May! And a chance to catch the Pacvue team at the final Unboxed of the year in Milan 🇮🇹 Ettore Boni Leila Sheridan