QuestionPro

Part 4 of the series is live. “Questions That Open People Up” is about what we actually ask inside the conversation — and why the right question does something no amount of clever positioning ever can. It gives people permission to be real. There’s a story in there about an old friend. About ALS. About Grace. About my friends at Evolve Research . And about what I’ve learned asking for help when the words don’t come easy. What questions do you ask to open people up? Kevin Jessop Stewart Law QuestionPro Arti Pullins Vivek Bhaskaran Dan Fleetwood Benji Johnson

Open-ended responses is where the real insight hides. Normally it takes hours to read all of them. Our new Text AI changes that. Built on the Fathom.ai acquisition. Auto-detect themes. Upload your own codebooks. Drill down on AI created sub-topic hierarchies. The best of AI and human control! Short demo below. Perfect if you're sitting on thousands of verbatims you've never properly mined. #MarketResearch #CX #AI #QuestionPro

The Power of the "AskWhy" Question: NPS is a great metric, but "8" is just a number. It doesn't tell you the story. To truly meet customers on their terms, you have to understand the Root Cause of their sentiment. Why are they a Detractor? Why are they a Promoter? QuestionPro’s exclusive AskWhy question types go a step further: - The Score: They give you the number. - The Why: They prompt the customer to identify the specific driver (Price, Staff, Quality). - The Idea: They invite the customer to co-create a solution via "Idea Voting." This workflow turns a static survey into a collaborative conversation. You aren't just "measuring" the customer; you're listening to them. BONUS: It can help discover Churn Risk based on root cause analysis. Do you find that your customers are more likely to provide feedback when you ask for their specific ideas for improvement? #NPS #RootCause #VoiceOfCustomer

We’re launching a new version of QuestionPro InsightsHub, built to unlock the full value of your data. Most teams have surveys, reports, and research, but they’re disconnected. InsightsHub brings it all together into one AI-powered experience. Ask a question → get answers grounded in your own data. No digging. No guesswork. Just traceable insights you can trust and act on. Quick example below using course evaluations and feedback (end-of-school mode over here), but this applies across any industry 👇 #CustomerInsights #AI #DataStrategy #InsightsHub

The "Resting Period" Rule - Stop spamming your customers. We’ve all been there: You buy a pair of shoes, and before they even arrive, you’ve received three different feedback surveys. It doesn’t scream "we value your opinion"—it screams "we’re desperate for data." To meet customers on their terms, you have to respect their time. The QuestionPro CX Workflow allows you to automate a complex "Resting Period." This means: - No over-surveying the same customer within a set timeframe. - Intelligence that knows when a customer is already in a support loop. - Higher response rates because you only ask when it actually matters. Meeting customers on their terms isn't just about how you ask; it’s about having the discipline to know when not to ask. How do you prevent "survey fatigue" in your organization? Let’s swap strategies in the comments. #CustomerExperience #CXStrategy #FeedbackLoop

We’re trying something different at X-Day London this year! We’ll be hosting two in-depth and hands-on workshops before the main event on some hot topics: 01. Customer Journey Management workshop exploring how to map and activate customer journeys using real-time feedback and data led by Ken Peterson (President of CX, QuestionPro). 02. Market Research workshop focused on how synthetic data can be applied within modern research methodologies led by Chris Robson (VP of Managed Services, QuestionPro). Check the link in the comments for more details and to save a seat!