Rajasthan Royals

Last week I tried something I'd never done before. I asked my AI assistant to write a fictional news article about Kaairo . Set it in March 2027. It wrote it as if a journalist was covering our growth, quoting real numbers, naming the decisions that led to the outcome, describing the turning points. It's a technique called backcasting. Instead of planning forward from where you are, you start from where you want to be and work backwards to figure out what had to be true to get there. The exercise took about an hour. What it surfaced in that hour was more useful than weeks of regular planning. When you plan forward, you think in terms of what you should do next. When you write from the future looking back, you're forced to be specific about what actually happened. You have to name the numbers. The partnerships. The decisions. The moments where things turned. And the gaps become obvious immediately. The fictional article mentioned a case study from an early partner that triggered a wave of sign-ups. We haven't built the conditions for that yet. It mentioned a pipeline volume that's 10x what we have today. That gap is now out in the open in a way that a spreadsheet projection never highlights. The trick is that fiction demands specificity in a way that planning doesn't. A business plan says "grow the pipeline." A fictional news article forces you to write "pipeline grew from 5 qualified meetings a month to 50 after the company did X, Y, and Z." Suddenly you're confronting whether X, Y, and Z are even in motion. Two questions came out of this that I think are worth asking for any business or even for personal planning. What's the thing about you that's genuinely hard for others to replicate? Not what you do well but instead what you do that others structurally cannot copy easily. And what's the unfamiliar angle that earns you attention? The thing about your approach that shouldn't work on paper but does. Reflecting on your own future news article is a surprisingly effective way to find out whether you actually have answers to those questions or whether you've been assuming you do.