Rokt

This one is really special. You can now do real work from your phone, on the move. Let’s go!

Excited to represent Rokt at MAU Vegas next week. We've been building incredible partnerships and making a huge impact for brands. Shoot me a DM if you'd like to meet up! #MAU2026 #MAUVegas #Rokt

I’m happy to share that I’m starting a new position as Senior Account Manager, partnering with strategic key clients at Rokt ! In other news - after nearly six years in New York City, I made the jump to London where I am on the ground with our wonderful EMEA partners. It's been a fast start, and I'm excited to keep the momentum with my colleagues here in our UK office! Let me know if you'll be passing through 😄

My mum was a teacher, then a headmistress. She didn't stop studying her entire life. Education was a huge deal in my house. So when I informed my son's school earlier this year that I was pulling him out, you can imagine what that felt like from the inside. Baxter is 13, and we just shifted to homeschooling so he can pursue his dream of being a Formula 1 driver. (Did I just say that out loud?!). He's up at 5 or 6am six days a week. Homeschooling happens for a few hours, and then he goes to the track and doesn't come home until 6 or 7 at night. He drives at 150 kilometers an hour. He's training in Florida, it's hot, and it's physically and mentally grueling in ways most thirteen-year-olds aren't asked to take on. And he comes home every single evening buzzing, like he's just been to a birthday party, because the joy of it is that total and that consistent. It never seems to diminish. On the flip side, all four of our daughters did the traditional route - path to college, ticking every box. One a valedictorian, another graduates from her master's at Cornell in a few weeks. I understand the value of those paths. I'm most familiar with those paths. But I'm leaning into this journey - this family project - with our son with an open mind, and I'm seeing how this is the beginning of a much broader opportunity. Most people don't see the full shape of motorsport from the outside. The drivers are the visible surface of something much larger: engineers, strategists, designers, mechanics, team principals, customer relationship managers, the list goes on. A whole world of careers for people who came through the sport, loved it, and stayed. The goal for Baxter is F1. But even the people who don't reach that tend to spend their whole careers inside this world, because once you're in it, it holds you. The passion runs deep. We're treating this as a horizon for our son that runs until he starts high school in grade nine, which is fall 2027. We'll re-evaluate then, see where things stand, and make decisions from there. But part of what made this feel like the right moment - beyond just his readiness and the opportunity - is the broader context we're all living inside. We're making twenty-year bets on degrees, credentials, career tracks, etc. with two-year visibility. That's always been true to some extent, but something about the current rate of change with AI has made the pretense harder to maintain. Following something with this level of passion, that is also a real industry with real craft and stakes, feels like a reasonable bet in that kind of uncertainty. What I'm slowly unlearning is how much of the comfort I found in traditional paths was about being able to see far down the road ahead. Baxter's path I can only see a short way down, but I've never once seen him anything other than fully alive when he's doing this, and that is a magic that feels worth supporting and celebrating. At the very least, it'll make a great college essay, right? ;)

Out in KC for the SubSummit conference with some of our brands and growth partners! DM me if you'll be around!

It's awesome to be part of a business positively impacting the communities that matter so much to me; not just through the implicit nature of the good food we sell, but through partnerships like this.

We're reworking our career ladder at Rokt , and the biggest change is what we're no longer treating as a meaningful proxy for long-term value. For a long time, technical interviews were built around coding performance, and that made sense when the ability to write code was scarce and hard-won enough to predict someone's contribution reliably. Coding, and similar translation tasks, are being automated quickly enough now that they’re becoming a poor signal. We’ve reached a point where measuring it heavily sends the wrong message about what we actually need from people as the tools underneath them keep changing. What we're hiring and developing for instead: 1) Adaptability: the capacity to recognize when a current approach is closing and move toward something new without waiting for perfect clarity. 2) Curiosity: pulling on threads for their own sake rather than only when directed. 3) Creativity: the ability to take an ambiguous problem and clarify it into something workable. 4) AI literacy: not deep expertise in any one tool, but comfort moving across domains as they evolve. 5) Ability to turn ambiguity into clarity None of this is straightforward to assess in an interview process, and we're still iterating on how to do it well. But the direction feels right, because the skills that made someone excellent in a stable specialist role are not the same ones that make someone excellent when the role itself keeps being redefined every few months. Career ladders that don't account for that end up rewarding exactly the kind of rigidity that makes navigating change hardest. And if you're hiring and promoting for stability of domain expertise, you're likely building a team that will struggle precisely when you need it to adapt most.

"This shift is inevitable, but the urgency is growing." Well said Jes Santoro ... How unifying all audiences is key to unifying all media.

Will be a fantastic panel and any conversation Jose Antonio Ramos is always brilliant!