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Root

251-1K employees·Columbus, Ohio, United States·root.com

Observed, not inferred · updated weekly

Buying intent

17 tracked signals | Top 14 topics are below | Support and Marketing are carrying most of it.

17signals · 30 days
14topics tracked
77.78%attributed to a team

Attention by team

LinkedIn activity, by team

Where Root's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Hiring
Conference
Data Security
Information Security
Employer Branding
Enterprise Security
Support
High17% of team Support to Hiring: High, 17% of this team's signals
High17% of team Support to Conference: High, 17% of this team's signals
High17% of team Support to Data Security: High, 17% of this team's signals
High17% of team Support to Information Security: High, 17% of this team's signals
High17% of team Support to Employer Branding: High, 17% of this team's signals
High17% of team Support to Enterprise Security: High, 17% of this team's signals
Marketing
High100% of team Marketing to Hiring: High, 100% of this team's signals
Marketing to Conference: no signal
Marketing to Data Security: no signal
Marketing to Information Security: no signal
Marketing to Employer Branding: no signal
Marketing to Enterprise Security: no signal
Others
High50% of team Others to Hiring: High, 50% of this team's signals
High50% of team Others to Conference: High, 50% of this team's signals
Others to Data Security: no signal
Others to Information Security: no signal
Others to Employer Branding: no signal
Others to Enterprise Security: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Hiring
LinkedIn
High volume
98%
last
5d ago
Conference
LinkedIn
High volume
98%
last
17d ago
Data Security
LinkedIn
Medium volume
96%
last
5d ago
Information Security
LinkedIn
Medium volume
96%
last
5d ago
Employer Branding
LinkedIn
Medium volume
98%
last
5d ago
Enterprise Security
LinkedIn
Medium volume
96%
last
5d ago
AI Security
LinkedIn
Medium volume
96%
last
5d ago
Career Development
LinkedIn
Medium volume
83%
last
2d ago
Pricing Strategy
LinkedIn
Medium volume
83%
last
2d ago
Performance Marketing
LinkedIn
Medium volume
98%
last
11d ago
Product Innovation
LinkedIn
Medium volume
83%
last
2d ago
Cloud-Native Security
LinkedIn
Medium volume
98%
last
5d ago
Machine Learning Ops
LinkedIn
Medium volume
98%
last
11d ago
Data Discovery
LinkedIn
Medium volume
96%
last
5d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Root

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others3 active
First Party Medical Claims Manager
researching Pricing Strategy
in
Senior Manager, State Product Management
researching Conference
in
Senior Manager- Appraising/Inbound Subrogation
researching Hiring
in
Support1 active
chief information security officer and head of it
Leadershipresearching Data Discovery
in
Marketing1 active
Director of Data Science
Directorresearching Performance Marketing
in

Primary products / business lines

LinkedIn company profile

Root Insurance is revolutionizing the car insurance industry by offering personalized rates based on how you drive. Using artificial intelligence and a mobile app, good drivers can save an average of $784. Headquartered in Columbus, Ohio, Root is a lic...

Top accounts researching Root

names withheld on the public page

These are companies whose own people brought up Root unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

66,174 companies · 318,882 people are researching Hiring

Root's own team shows 3 signals on this topic. No one outside Root has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Conference20,100 cos · 61,924 people
  • Data Security1,733 cos · 4,630 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Root.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Data / Analytics — 1 person; Product — 1 person; IT — 1 person

What's been said

public posts mentioning Root

Up to 9 public excerpts naming Root from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

Public discussion is still being collected

We track LinkedIn, Reddit, X, YouTube, GitHub, Hacker News and Medium for attributable public discussion of Root. Nothing has surfaced yet. We publish only verbatim, dated, verifiable quotes — never generated summaries — so this section fills in as real discussion appears.

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About this data. Root (root.com). Department attribution is 77.78%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries