Saint Laurent

Yesterday, I was in Florence together with the other Brand CEOs for the Kering Capital Markets Day, a live financial presentation dedicated to the business press, investors, and financial analysts - Kering During the event, Luca de Meo presented the #ReconKERING strategy for the next five years. The direction of the group is clear: grow by strengthening our creativity, cultural impact, and product excellence, building a higher‑performance organization by becoming leaner, faster, and more integrated. To do so, we are reconnecting with the fundamentals of luxury: creativity, craftsmanship, desirability, and uncompromising product excellence. What does it mean for Saint Laurent Laurent? Saint Laurent today stands as a brand of exceptional desirability, deeply rooted in the quintessence of the Parisian couture. It has always been and remains a true fashion authority. Our image is powerful, refined, and instantly recognizable. Saint Laurent belongs to the top thanks to our history and our creative vision. Our plan focuses on our iconicity, the acceleration of leather goods and accessories, rebuilding our men’s pillar, expanding our client base, and capturing our full potential in Asia. None of this ambition would be possible without Anthony Vaccarello’s outstanding creative vision, the leadership of my Comex Laurent Aymard Philippe Contini Brant Cryder Alexia de Courcel Aude De Margerie Gianfranco Fina Claire Gayno Nathalie Malavoy Guillaume Pats Coralie Sitbon Massimo Venturini , and the dedication of our teams across the world, in our stores, offices, ateliers, and warehouses. They are the ones who transform ideas into impact, and ambition into reality. This next chapter is about moving forward together, driven by a common ambition and a collective determination to elevate Saint Laurent even further. #ReconKERING