Zeer Sana / intent / sana

Sana

11-50 employees·Stockholm, Stockholm County, Sweden·sanalabs.com

Observed, not inferred · updated weekly

Buying intent

48 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

38signals · 30 days
25topics tracked
71.43%attributed to a team

Attention by team

LinkedIn activity, by team

Where Sana's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Venture Capital (VC)
Hiring
Digital Learning
Leadership Development
Executive Education
Sales
High50% of team Sales to Artificial Intelligence: High, 50% of this team's signals
Medium25% of team Sales to Venture Capital (VC): Medium, 25% of this team's signals
Medium25% of team Sales to Hiring: Medium, 25% of this team's signals
Sales to Digital Learning: no signal
Sales to Leadership Development: no signal
Sales to Executive Education: no signal
Marketing
Medium40% of team Marketing to Artificial Intelligence: Medium, 40% of this team's signals
Marketing to Venture Capital (VC): no signal
Marketing to Hiring: no signal
Low20% of team Marketing to Digital Learning: Low, 20% of this team's signals
Low20% of team Marketing to Leadership Development: Low, 20% of this team's signals
Low20% of team Marketing to Executive Education: Low, 20% of this team's signals
Product
Medium67% of team Product to Artificial Intelligence: Medium, 67% of this team's signals
Low33% of team Product to Venture Capital (VC): Low, 33% of this team's signals
Product to Hiring: no signal
Product to Digital Learning: no signal
Product to Leadership Development: no signal
Product to Executive Education: no signal
Others
High50% of team Others to Artificial Intelligence: High, 50% of this team's signals
Others to Venture Capital (VC): no signal
Low13% of team Others to Hiring: Low, 13% of this team's signals
Low13% of team Others to Digital Learning: Low, 13% of this team's signals
Low13% of team Others to Leadership Development: Low, 13% of this team's signals
Low13% of team Others to Executive Education: Low, 13% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
2d ago
Venture Capital (VC)
LinkedIn
Low volume
95%
last
9d ago
Hiring
LinkedIn
Low volume
98%
last
2d ago
Digital Learning
LinkedIn
Low volume
89%
last
today
Leadership Development
LinkedIn
Low volume
91%
last
today
Executive Education
LinkedIn
Low volume
91%
last
today
AI Agent Software
LinkedIn
Low volume
98%
last
4d ago
Talent Management
LinkedIn
Low volume
98%
last
18d ago
Recurring Revenue
LinkedIn
Low volume
98%
last
31d ago
Career Development
LinkedIn
Low volume
98%
last
10d ago
Software Development
LinkedIn
Low volume
98%
last
30d ago
Investment Firms
LinkedIn
Low volume
98%
last
4d ago
Machine Learning
LinkedIn
Low volume
96%
last
2d ago
Go to Market
LinkedIn
Low volume
98%
last
10d ago
AI Automation
LinkedIn
Low volume
96%
last
2d ago

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Who's active at Sana

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Sales8 active
researching Venture Capital (VC)
in
Senior ICresearching Machine Learning
in
Senior ICresearching Hiring
in
Senior ICresearching Hiring
in
researching Venture Capital (VC)
in
researching Artificial Intelligence
in
Senior ICresearching Artificial Intelligence
in
researching Artificial Intelligence
in
Others4 active
Senior ICresearching Artificial Intelligence
in
researching Career Development
in
Go-To-Market
researching People risk
in
Project Coordinator Intern
researching Global Markets
in
+ 2 more in Others
Marketing2 active
marketing associate
researching Digital Learning
in
Manager - Growth (Founding team)
Senior ICresearching Artificial Intelligence
in
+ 2 more in Marketing
Product1 active
Product Manager
Leadershipresearching Artificial Intelligence
in
+ 1 more in Product
Operations1 active
Chief of Staff
Executiveresearching Financial Data Management
in
+ 1 more in Operations

See everyone, not just the first 10

16 people across every department at Sana, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments humans. Come and do your life’s work: sanalabs.com/careers Offices Stockholm London NYC Pro

New capability sought

Employee posts (LinkedIn)

Executive Education; Leadership Development

Top accounts researching Sana

names withheld on the public page

These are companies whose own people brought up Sana unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Sana's own team shows 14 signals on this topic. No one outside Sana has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Venture Capital (VC)7,016 cos · 18,339 people
  • Hiring66,174 cos · 318,882 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Sana.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 2 people; Sales — 1 person; Product — 1 person; Leadership — 1 person

What's been said

public posts by Sana's team

No public post naming Sana has surfaced in the past year, so this is what Sana's own team is posting about publicly — their topics, in their words.

LinkedIn

Attention Swiss people leaders!!! 🇨🇭 I'm headed your way for a Corporate Research Forum (CRF) event on June 16th. The topic? Creating Effective Learning Ecosystems Spoiler alert: It's really not just about the tech. Aligning with business strategy is key... as is creating the right environment for people to learn and grow in the first place. AI adoption (or lack thereof) will also be on the menu, along with the importance of human connection Would love to catch up with as many of you as possible while in Zurich!🇨🇭 Hopefully this time I'll have a chance to enjoy the lake and some sunshine ( Simon Brown 🇺🇦 you're on the hook here) P.S. Cringing already at my video, but this is the backstage reality of my frequent flyer life... Link to register in the comments

May 2026
LinkedInIFC - International Finance Corporation

Though I've lived in Spain for nearly 30 years, I rarely work or speak here. So I'm especially excited to announce not one but TWO events in my adopted country next month First up is MERIT Summit Malaga (June 4-5), where I'll deliver a keynote on a topic I've never spoken about publicly before, but which many tell me is my superpower: Human connection. The theme of the overall event is "Human + AI: Redesigning Work, Reinventing Skills, and Reimagining Leadership". I will argue that learning alone is not the answer to unlocking growth and opportunity... especially in this brave new world Then on June 17-18 I'll be back in Madrid for the IFC - International Finance Corporation 's Global Education Conference, leading a discussion on AI's impact on labor markets, pedagogy and business models with a diverse group of founders, investors and learning leaders. Building Skills for Tomorrow's Jobs is the topic du jour, and this cannot happen without connecting the dots across the ecosystem There are still some spots left for both, and I even have a few complimentary passes for corporate leaders interested in attending the Malaga conference (DM me if you want one!) Looking forward to joining so many esteemed peers: Matt Sigelman Myleeta Aga Williams Tigran Sloyan Juan José Güemes José Gameiro Ferreira Nic Newman Juliana Guaqueta Ospina Deborah Quazzo Amit Patel Manuel Muñiz Sergio Abramovich Paul J. LeBlanc Dr Asyia K. Julia Rosen (Madrid) Prof. dr. Nick van Dam Adela Cristea Catalina S. Monica Worline Marcelo Carvalho Francesco Pellò Jeremie K Brecheisen (Malaga) and many more! ¡Nos vemos pronto! 💃

May 2026
LinkedIn

How long will it take for schools to adapt?

May 2026
LinkedIn

Coming to NYC for the remainder of May for the Sana AI Summit and, not least, the below. Let me know if you want to meet to talk post AGI orgs or to eat a bagel. I love bagels.

May 2026
LinkedIn

At SaaStr Ai , come visit us for realtime people & company data access to power your GTM engines! Doug Webb

May 2026
LinkedIn

Peak absurdity of financial engineering. “OpenAI and Anthropic now make up about half of the entire cloud computing order books at Oracle, Alphabet, Amazon and Microsoft.”

May 2026
LinkedIn

Every team at Sana gets a mission name and a logo. Has been that way forever. Every time a new one drops it's a real highlight. I could stare at them forever. We also have them as actual embroidered patches. Sofia Hjortberg , you are a magician in my eyes.

Apr 2026
LinkedInArtificial Intelligence

The AI coding discourse peaked at "wow, it can do the task". And yes. It can do the task, it can do six tasks, it can do tasks I specifically asked it not to do. I can spin up a few agents and go for a walk, and when I come back the work is done. I make a coffee, and it is done again. But the weird new thing is the gaps. The workday has these small hollow places in it now — two minutes, eleven minutes, a whole half hour while something runs — pockets that never existed before, because before, you were glued to your desk. Always typing. And humans, or at least the ones I know, very badly want to feel productive. So instead of sitting in the gap and thinking, which is in fact the work, I fill it. I start another task, and then another. And the thing slowing the work down is not the agents, or the tools, or the hours. It is me, losing focus on the right thing by reaching for the next thing. Something else has gone quiet, too. The small pleasure of ticking a thing off a list. When the agent finishes, it doesn't feel like you finished. It feels like the task finished, somewhere, while you were making coffee. You still get the output, but not the dopamine. The instinct I can't put down is the one I spent years being rewarded for. Stay busy. Fill the void. Tick off to-dos. Earn your keep by volume. It used to be the whole game. What the work is now, really, is rebuilding the sense of what productive even means. Learning to count the hour spent gathering the shape of a problem as work. Counting the walk as work. Counting the quiet as work. None of it feels like enough yet. But I think that is the part that has to change before anything else does.

Apr 2026
LinkedIn

One question has kept me more honest as a leader than almost anything else: would you enthusiastically rehire this person? At Sana we ask every leader this 3 months after every hire. The word doing the work is _enthusiastically_. Ask "would you rehire them?" and you'll get a yes from anyone who's understaffed or conflict-averse. Add "enthusiastically" and there's no faking it. You either feel it in your gut or you don't. Three months in, you should have seen enough to know. If the answer is no (and yes ofc, "maybe" is a no) we rally to turn it around before the 6-month mark, or the leader lets them go. As leaders we're all very creative when it comes to reasons to wait, and I'm as guilty of this as anyone. They're mid-project. It took forever to hire them. Replacing them feels like a problem for future you. Someone else might walk if they go. Every single one of those reasons is real. Not one of them gets better with time and no action. A straight question at 3 months almost always leads somewhere good. Either the person rises to it, or both sides get clarity. The costly version is the one where nobody says anything. I'm yet to meet a leader who looks back on that conversation and wishes they'd had it later. We also track this % over time. It's become our best proxy for how good leaders are at hiring, much better than involuntary turnover, which implicitly assumes leaders act on non-exceptionals. This metric corrects for that. What's the forcing function you use to keep yourself honest on this?

Apr 2026

About this data. Sana (sanalabs.com). Department attribution is 71.43%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries