Zeer Securian Financial / intent / securian-financial

Securian Financial

1001-5000 employees·St. Paul, Minnesota, United States·securian.com

Observed, not inferred · updated weekly

Buying intent

132 tracked signals | Top 15 topics are below | Sales and HR are carrying most of it.

93signals · 30 days
51topics tracked
46.94%attributed to a team

Attention by team

LinkedIn activity, by team

Where Securian Financial's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Benefits Strategy
Employee Engagement
Financial Services
Employee Benefits
Employee Experience
Financial Wellness
Sales
High50% of team Sales to Benefits Strategy: High, 50% of this team's signals
Low13% of team Sales to Employee Engagement: Low, 13% of this team's signals
Low6% of team Sales to Financial Services: Low, 6% of this team's signals
Low6% of team Sales to Employee Benefits: Low, 6% of this team's signals
Medium19% of team Sales to Employee Experience: Medium, 19% of this team's signals
Low6% of team Sales to Financial Wellness: Low, 6% of this team's signals
HR
Low20% of team HR to Benefits Strategy: Low, 20% of this team's signals
Low20% of team HR to Employee Engagement: Low, 20% of this team's signals
HR to Financial Services: no signal
Low20% of team HR to Employee Benefits: Low, 20% of this team's signals
Low20% of team HR to Employee Experience: Low, 20% of this team's signals
Low20% of team HR to Financial Wellness: Low, 20% of this team's signals
Marketing
Marketing to Benefits Strategy: no signal
Marketing to Employee Engagement: no signal
Marketing to Financial Services: no signal
Marketing to Employee Benefits: no signal
Low100% of team Marketing to Employee Experience: Low, 100% of this team's signals
Marketing to Financial Wellness: no signal
Product
Product to Benefits Strategy: no signal
Product to Employee Engagement: no signal
Low100% of team Product to Financial Services: Low, 100% of this team's signals
Product to Employee Benefits: no signal
Product to Employee Experience: no signal
Product to Financial Wellness: no signal
Others
High31% of team Others to Benefits Strategy: High, 31% of this team's signals
Medium19% of team Others to Employee Engagement: Medium, 19% of this team's signals
Medium15% of team Others to Financial Services: Medium, 15% of this team's signals
Medium15% of team Others to Employee Benefits: Medium, 15% of this team's signals
Low4% of team Others to Employee Experience: Low, 4% of this team's signals
Medium15% of team Others to Financial Wellness: Medium, 15% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Benefits Strategy
LinkedIn
High volume
97%
last
9d ago
Employee Engagement
LinkedIn
Medium volume
98%
last
10d ago
Financial Services
LinkedIn
Medium volume
96%
last
11d ago
Employee Benefits
LinkedIn
Medium volume
98%
last
10d ago
Employee Experience
LinkedIn
Medium volume
96%
last
9d ago
Financial Wellness
LinkedIn
Medium volume
98%
last
10d ago
Employee financial wellness
LinkedIn
Medium volume
92%
last
10d ago
Financial Planning
LinkedIn
Medium volume
98%
last
10d ago
Cost of Living
LinkedIn
Medium volume
98%
last
10d ago
Wellness Programs
LinkedIn
Medium volume
98%
last
10d ago
Loan Protection
LinkedIn
Low volume
96%
last
12d ago
Life Insurance
LinkedIn
Low volume
97%
last
18d ago
Benefits communication
LinkedIn
Low volume
98%
last
9d ago
Hiring
LinkedIn
Low volume
95%
last
8d ago
Open Enrollment
LinkedIn
Low volume
97%
last
9d ago

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Who's active at Securian Financial

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others15 active
Directorresearching Benefits Strategy
in
researching Benefits Strategy
in
Senior ICresearching Benefits Strategy
in
researching Loan Protection
in
Talent Acquisition Consultant
researching Hiring
in
researching ServiceNow
in
researching Employee Experience
in
Leadershipresearching Loan Protection
in
Leadershipresearching ASIS International
in
Vice President and Chief Compliance Officer
researching T. Rowe Price (TROW)
in
Regional Director, Supplemental Health Benefits
Leadershipresearching Benefits Strategy
in
Senior Engineering Manager
Leadershipresearching Company Culture
in
Learning and Development Consultant
researching Employee Resource Groups (ERGs)
in
National Accounts Manager
researching Financial Advisor
in
+ 5 more in Others
Sales10 active
Account Executive
researching Benefits Strategy
in
Account Executive
researching Benefits Strategy
in
account executive
researching Employee Benefits Communications
in
account executive
researching Life Insurance
in
Sales Vice President
researching Structured Finance
in
Account Executive
researching Financial Services
in
Account Executive
researching Benefits Strategy
in
Sales Enablement Product Owner
researching Dreamforce
in
account executive
researching Account Executive
in
Regional Sales Director
researching Public Information
in
+ 10 more in Sales
Engineering2 active
Engineer
Directorresearching Capital Expenditure
in
Senior Software Engineer
researching Career Development
in
+ 2 more in Engineering
Marketing2 active
Chief Marketing Officer
Executiveresearching Benefits communication
in
Marketing Operations Manager
Senior ICresearching AI Marketing
in
+ 2 more in Marketing
Product2 active
Product Manager -Credit Protection
Leadershipresearching Loan Protection
in
Product Owner
researching Hiring
in
+ 2 more in Product
HR1 active
Vice President Human Resources
VPresearching Employee financial wellness
in
+ 1 more in HR

See everyone, not just the first 10

32 people across every department at Securian Financial, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

To be confident in your financial future, you need to trust the strength and commitment of your financial organization. For more than 140 years, the Securian Financial family of companies has been developing innovative insurance and retirement solutions to meet the evolving needs of individuals, families and businesses. Offered through partnerships with employers, financial professionals and aff

New capability sought

Employee posts (LinkedIn)

Financial Planning; Financial Services; Financial Wellness; Wellness Programs; Employee Experience; Loan Protection; Benefits communication; Hiring

Top accounts researching Securian Financial

names withheld on the public page

These are companies whose own people brought up Securian Financial unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

311 companies · 898 people are researching Benefits Strategy

Securian Financial's own team shows 17 signals on this topic. No one outside Securian Financial has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Employee Engagement11,015 cos · 34,595 people
  • Financial Services11,586 cos · 44,727 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Securian Financial.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 4 people; Engineering — 3 people; Product — 3 people; Marketing — 2 people; IT — 2 people; Leadership — 2 people; HR / Talent — 2 people; Security — 1 person (+1 more)

What's been said

public posts mentioning Securian Financial

Up to 9 public excerpts naming Securian Financial from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

It's exciting to see continued progress in downtown St Paul, the place Securian Financial has called home for over 145 years.

May 2026
LinkedIn

So proud to work for a company that focuses on improving the communities in which our associates live and work. The future of St. Paul is looking brighter and brighter due to the dedication of the great companies like Securian Financial that are based there.

May 2026
LinkedIn

We’re Hiring: Business Architect | Securian Financial – Enterprise Architecture At Securian Financial, we are continuing to elevate the role of Enterprise Architecture as a strategic business enabler and we’re looking for an exceptional Business Architect to join our team. This is not a traditional architecture role. This is an opportunity to operate at the intersection of strategy, business capability evolution, and industry transformation, supporting our Individual Solutions (IS) and Institutional Retirement Solutions (IRS) businesses. We are looking for someone who: • Thinks strategically and systemically • Translates business vision into capability-driven roadmaps • Actively scans the market for emerging trends, regulatory shifts, and competitive signals • Engages with the ecosystem to identify modernization and differentiation opportunities • Moves beyond alignment… to shaping the future state of the business In our Enterprise Architecture organization, we are building a forward-looking, outcome-driven practice one that partners deeply with the business and helps define what’s next, not just what’s needed today. If you are intellectually curious, outcome-oriented, and energized by influencing business direction at scale, I would love to connect. Reach out directly or apply here: https://lnkd.in/gaeiWihW #EnterpriseArchitecture #BusinessArchitecture #Hiring #Strategy #Innovation #Securian #Leadership

Apr 2026
LinkedInBenefits Administration

Employees’ premium-focused choices have created an “affordability trap” in open enrollment. Securian Financial’s Adam Taylor spoke to Employee Benefit News about what the company's fourth annual workplace benefits study discovered and what employers can do to increase engagement and better communicate benefits with employees. Check it out: https://ow.ly/ZPOX30sUWp6 #EmployeeBenefits #BenefitsStrategy #FinancialWellness #HRLeadership

Apr 2026
LinkedInEmployee Benefits

As rising costs continue to outpace wages, Americans are looking for ways to save money. Unfortunately, some are doing so by taking financial risks with their benefits at work – choosing lower insurance premiums to keep more in their paychecks. Securian Financial Vice President of Employee Benefits Solutions Adam Taylor joined FOX 9 to discuss this “Affordability Trap” and what employees should consider when choosing benefits. https://ow.ly/CYJ230sVbc9 #FOX9NewsMN #EmployeeBenefits #FinancialWellness

Apr 2026
LinkedInArtificial Intelligence

Proud to work at a company leading the way in innovation. 🙌 Securian Financial just launched AI-enabled instant claim decision and payment capabilities for our supplemental health insurance products. What used to take days now happens in minutes. Eligible claims are approved and paid in real-time, getting support to employees when they need it most. This is what delivering for employees in moments that matter looks like. Check out the full announcement: 👉 https://ow.ly/1o3I30sUYjc #TeamSecurianFinancial #Innovation #EmployeeBenefits #BuildingSecureTomorrows

Apr 2026
LinkedIn

Changing the trajectory of Downtown St Paul, the place Securian Financial has called home for 145 years, will take bold and creative leadership. I'm proud of our engagement with the City of Saint Paul, the Saint Paul Downtown Alliance, the Saint Paul Downtown Development Corporation, Bush Foundation, and many others to bring this fund to life. It's a great step toward a stronger future for downtown!

Feb 2026
LinkedIn

I’m happy to share that I’m starting a new position as Executive Vice President, Enterprise Risk & Capital and President, Securian Asset Management at Securian Financial!

Jan 2026

About this data. Securian Financial (securian.com). Department attribution is 46.94%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries