Skai

I feel like the luckiest person in the world. 9 months backpacking across Japan, Korea, Thailand, India and Sri Lanka is an experience impossible to put into so few words. To every person and place I connected with on that journey, thank you! What I've learnt is invaluable. I am super excited to be back, more motivated than ever before to immerse myself in a mission-led, systems-thinking environment. If you are part of a team with a purpose, looking for other bright and passionate individuals (with a 6 year foundation in sales, communications and partnerships, and an Oxford biology degree) to help you pave the future - nows the time to reach out! #OpenToWork

The insights from #ShopAble2026 highlight that thriving in the Age of Agentic demands speed, intelligence, and ongoing flexibility. Here are some standout moments from a motivating day: 🤖 "Agentic means machines becoming more human. More humanity is essential for all of us." – Yoav Izhar-Prato, Skai 🔍 The value in retail lies in discovery, with AI serving as the entry point. – Caroline Giegerich, IAB 🌐 Brands need a framework consisting of the human web, the LLM web, and the agentic web. Each requires its own strategy. – CP McBee, Microsoft Advertising 🧱 Think of your PDP as more than just a sales tool; it's a crucial data-training layer for LLMs. – Megan Conahan, Direct Agents 🏃 The fastest brands are those empowering their teams to make mistakes. – Dee Fitzgerald, Danone Explore more reflections from the participants 🎥

Another wonderful Skai ShopAble event in the books! AI was understandably the major theme throughout the event, but one thing that stood out to me even more was how important the human side of this industry continues to be. The relationships, trust, and collaboration behind great brands still matter most. I was lucky to spend time with many of my clients this week and especially wanted to recognize Hormel Foods and Carolyn Nagele for winning Skai’s Brand Champion of the Year award. A big thank you as well to Rob O’Donnell for accepting the award on Tuesday evening. It has been incredible partnering with a team that continues to push their digital media strategy forward while always looking for new ways to innovate and grow. I'm excited for what the rest of the year has in store!

Love my team 🫶 Nothing beats getting together in person with the teams, partners, and customers you work with day in and day out 🙌 Feeling lucky to have attended ShopAble this year 🧠 Great conversations on how to create better client experiences, fresh ideas on how to package products in ways that stand out from competitors, and, of course, celebrating the hard work 🥂 It’s the agentic era. Skai is here, and we’re ready to help take our customers into the AI future together. Up up and away we go 🚀 🚀 🚀

12 months ago, I said Celeste was the most exciting launch of my career. Today, after coming back to the #ShopAble stage, I can say something else: it was only the beginning. What is becoming clear is that the future of marketing will not be defined by more AI assistants or more disconnected features. It will be defined by systems that understand the business, work across workflows, and help teams make better decisions and act on them faster. That is the shift we talked about today - and it was energizing to share where we believe this is going. Thanks to everyone who joined us at #ShopAble , and to the teams and customers helping shape the next era of marketing. More soon.

Welcome to the Age of Agentic. As I shared with over 400 industry leaders at Skai 's #ShopAble2026 in NYC today, the last thing anyone needs right now is more hype about AI. We're all feeling the pressure of more expectations and leaner teams, with the old demand to "do more with less" now compounded by a new one: Do MUCH more with MUCH less by using AI. But agentic transformation is not about doing the same things, only with AI. It requires a totally different model: hybrid teams of humans and agents. Yet, based on our survey of hundreds of clients, only 4% of media teams have an agent-first operating model in place right now. To be relevant in this new environment, you must start redesigning now for a hybrid workforce of people and agents. Understand your goals, jobs to be done, workflows, operating constraints, and where capacity is limiting growth. Then imagine your org with unlimited potential and build a plan to get there. To make this transformation possible, today we announced the industry's first agent-native operating system for marketing -- Skai Studio. It's built on three layers: data, skills, and tools. Data unified across every channel, connected to the commerce and business signals that drive decisions. Skills like launching campaigns, bidding, pacing budgets, and swapping creative. And 20 years of innovation in forecasting, planning, optimization, and measurement. All available for agents to use. And best of all, it's open. Open architecture, open platform. Bring your own agents to Skai Studio, or use ours. Either way, the data, workflows, and intelligence in Skai become available to any agent you choose, with the controls and audit trail intact. The advantage lives at the ecosystem level, not in any one agent. Meanwhile, over the next 12 months, many tech vendors and agencies are going to try to drag you into an agent war. Whose agent is smarter, whose copilot is faster, whose assistant is prettier. Ignore all of it. The agent war is built on an old idea: that an agent is a product. A product your team buys and operates. That idea is done. Software itself is becoming infrastructure -- a resource. Data becomes context, execution becomes skills, and features become tools. While everyone else has been focusing on their own agent, we have been building the foundation that EVERY agent -- ours or yours -- will stand on. After all, things are changing faster than most companies are ready for. The winners will be the ones who redesigned how work gets done for a world defined by speed, intelligence, and constant adaptation. We believe the future belongs to those who move first. Read more about our big announcements: https://lnkd.in/eHXCaCJY

Yesterday was a big one for the Skai team and our clients, prospects and partners. Our Shoppable event was a total whirlwind of innovation announcements and panel sessions that (thankfully!) were as entertaining as they were smart. The real highlight for me was the face-to-face time. Getting to catch up with our clients and prospects in person reminds me why we do what we do. If you were there, thanks for making it special. If not, you missed a good one! 🥂

#shopable 2026 brought to you by Skai was once again memorable and continues to outdo itself every year (shoutout to Michelle Urwin and her team!) If you need more info: talk to my agent because the #ageofagentic is here. Highlights: 🏆 Junka Komiya and the team at The Estée Lauder Companies Inc. winning a ShopAble award which makes them a 2x champ 🛒Enjoying activations from partners like Amazon Ads , Walmart Connect , Instacart , DoorDash , Kroger , Microsoft Advertising and Incremental who support our clients just as much as Skai does (so much love for Liquid Death for murdering my thirst) 👯♀️Meeting my soul mate Briana Finelli who convinced a room of hundreds of people that retailers are here to stay 🫂🤗🥰 spending the day networking with clients and partners. Truly the best part of my job ♥️

Great to see the our clients, partners, and the global team in person this past week at #Shopable2026 . The theme and message was made clear by Gal Zohar : The "Age of Agentic AI" is here, but your AI is only as good as the data feeding it. To get accurate results, your data needs to be: 🔹 Correct 🔹 Clean 🔹 Connected 🔹 Contextualized At Skai , we’ve spent years mastering this. By unifying and harmonizing performance marketing data across all publishers, we ensure our clients are leaps and bounds ahead of the competition. Yoav Izhar-Prato left us with a final, inspiring challenge: Get uncomfortable. Growth doesn't happen in the safety zone—it happens when we lean into the change.