Sleep Number

Brad brings an exceptional level of customer focus, paired with a strong ability to partner collaboratively with service providers to drive meaningful cost improvements. He consistently delivers results, improving DTC KPIs while maintaining a sharp eye on the bottom line. Any organization would be fortunate to have Brad leading their logistics function.

Our new campaign is live! ✨ To a Good Life’s Sleep imagines a world that adjusts to you effortlessly—cooling, warming, adapting when you need it most. Proud to be part of this next chapter. #TeamSleepNumber https://bit.ly/4uGbHhc

I was recently asked to give a talk at Health Partners about the 11 Beliefs I mentioned here on LinkedIn. It was a blast seeing these beliefs resonate with a live audience. (I'm really bad about getting photos of me giving presentations so I attached this Ai re-enactment).

Innovation is about listening to customers, hearing what they are and are not saying, and building products that deliver value they didn't know they needed. This is what I have spent my career doing. Six months ago, I joined Brandpoint as the Chief Commercial Officer to help redefine how brands create, optimize, and scale content — and what six months it has been. Today, I'm thrilled to announce the launch of Brandpoint Optimize. 🚀 A first-of-its-kind integrated communications flywheel that drives visibility for humans and AI search: Paid Placement: 2x article placement on Brandpoint’s exclusive, highly indexable, 800+ premium publisher network Earned Media: turn that distribution into earned editorial coverage promoted to thousands of editors AI Visibility Report: measure the impact on your brand's AI visibility with actionable insights powered by Brandpoint Intelligence We built this because our customers told us — in words and in silence — that they needed it. And I couldn't be prouder of the team that made it happen. In research, a direct client said, “This makes Brandpoint my strategic comms partner.” If you're a communications or content leader looking at the quality of your AI visibility, I'd love to show you what we've built. Visit Brandpoint.com to learn more or message me directly.

Partnerships aren’t a channel. They’re a growth engine. The brands winning right now aren’t asking: “Should we partner?” They’re asking: “How do we build an ecosystem that compounds?” Because the role of partnerships has fundamentally shifted — from activation → to expansion strategy. The smartest teams are using partnerships to: • Enter new markets faster than paid media ever could • Borrow credibility instead of building it from scratch • Turn audiences into communities, not just impressions But here’s where most brands still get stuck: They measure partnerships like campaigns. Short-term. Last-click. Immediate ROI. And that’s where value gets missed. The reality — and what I’m seeing more in conversations lately — is that partnership ROI is being reframed across three layers: 1. Direct Revenue Yes, deals should drive sales. But if that’s the only metric, you’re under-leveraging the partnership. 2. Strategic Access New audiences. New distribution. New data. This is often where the real long-term value sits. 3. Brand Equity & IP Building The shift toward owned + co-owned IP is real. The right partnership doesn’t just perform — it builds something scalable. The gap? Alignment. When brands, rights holders, and agencies aren’t aligned on what success actually looks like, even strong partnerships can feel underwhelming. The opportunity: Treat partnerships less like transactions — and more like infrastructure for growth. That’s where expansion actually happens. Curious how others are thinking about this — Are your teams still prioritizing short-term ROI, or shifting toward long-term partnership value?