SNIPES

Another great Store Managers Meeting in the books. A few days with SNIPES store managers, plus partners from Tinuiti, Google, and Attentive, and the energy was exactly what you'd hope for. The best part is always the stories from the field. Hearing how each department is performing, what's working in the stores, and what's coming from the brands is the kind of context you can't get from a dashboard. Looking forward to what this team accomplishes over the next year, and to seeing where we land this time next year. Thanks to Cristie Fay, Margot Farren, Kathy K. Lui, Saskia Ullrich, and Tony Kincade for joining us.

Last week I had the chance to travel to Cologne and spend time with Andreas Iritz and the SNIPES EU team for a cross-regional knowledge share. Equal parts learning and teaching. We dug into channel strategy, what’s working on both sides of the Atlantic, and where we’re pushing next. Thanks to Joe Shoemaker and Kelley Walton for making this trip possible, and to Kathy K. Lui and Hannes Rahlenbeck from Google for making time to meet while I was in town. That kind of collaboration across partners and regions is what moves the needle. Energized by what’s ahead. The best ideas don’t live in a silo.

This year, we brought On The Radar Radio to Europe for the very first time to celebrate Air Max Day! We turned Paris into a stage for the next generation of hip-hop. Together with Nike, we united 10 artists from across Europe, giving them the platform to record their first-ever On The Radar Sessions in front of a live audience. Not as a showcase curated for them — but as a stage shaped by them. Because Air Max stands for creative provocation. And the next generation should define what that means. The response? Unreal ‼️ 2,000+ ticket sign-ups within 24 hours 1,000+ attendees on-site A night full of energy: live sessions, community panels, customization, and performances by artists like Fernando Costa, ADF Samski, OG Lu & more — with R2 closing things out as the main act. But we didn’t stop at the event. We turned the experience into a digital-first cultural moment, scaling it across Instagram, TikTok and YouTube through co-created content with artists and partners — building momentum far beyond Paris. Because at SNIPES, our connection to culture isn’t something we tap into. It’s something we actively help build. Big shoutout to everyone involved — especially the teams pushing this activation to the next level 👏 Special thanks to Niklas Nattermann , Dennis Adomako & Mete Miguel Marquardt , the real MVP's of this project. SNIPES KNOWS. #SNIPES #Nike #AirMaxDay #RetailMedia #CultureMarketing #HipHopCulture #OnTheRadar #Community #Streetwear #NextGen

Kappa x SNIPES is live. 🏁 The capsule just dropped and the campaign rollout is only getting started. From retail execution to social, snipes.com and every touchpoint in between. Kudos to Meral Kamal for pushing the campaign over the finish line. #snipesknows

SNIPES newest location in Sharon Hill open now! The teamwork paid off and you can see the excitement in the community! Thanks to all of the teams that brought this store to market and for the opening celebration. Frederick Scott III , Sergio Hernandez , Michael Miller , Nicole Marie Johnson , Kelley Walton , Steve Leek , Tarin Richardson

See you at OMR? 🚀 Ich habe die große Ehre, dieses Jahr gemeinsam mit Aino Kauranen von Meta auf der Bühne zu stehen und eine Masterclass zu leiten, für mich persönlich ein echtes Highlight. Gemeinsam zeigen wir, wie ihr eure Unternehmensziele in leistungsstarke, KI-gestützte Kampagnenstrategien übersetzt und euer Marketing auf das nächste Level hebt. Das erwartet euch in der Session: 🤖 KI-gestützte Marketing-Automatisierung für nachhaltiges Wachstum 📊 Smarte E-Commerce-Ansätze, um Kampagnen effizient und profitabel zu skalieren 📈 Value Optimization als zentraler Hebel für maximalen ROAS 💡 Konkrete Learnings aus der Praxis, wie wertvollere Kunden gewonnen und Kampagnen profitabel skaliert werden Masterclass: Scaling Profitably – How AI Maximises ROAS for Your Business 📅 5. Mai, 15:15–16:15 | 📍 Track 21 👟 Scaling Smarter – The Snipes Story of Unlocking Higher-Value Growth Mit Aino Kauranen & Andreas Iritz Die Plätze sind fast ausgebucht, sichert euch euren Spot. Jetzt anmelden 👉 https://lnkd.in/dAyJDeM2 Ein riesiges Dankeschön an das gesamte Snipes Paid Social Performance Team, ohne euch wäre das alles nicht möglich: Lisa Lampka Leonie Heidt Ina Böhme ------------------------------------------------------------------------------------- See you at OMR? 🚀 I’m honored to be taking the stage this year together with Aino Kauranen from Meta to host a masterclass, a personal highlight for me. Together, we’ll show how to translate your business goals into high-impact, AI-powered campaign strategies and take your marketing to the next level. What to expect in the session: 🤖 AI-powered marketing automation to drive sustainable growth 📊 Smart e-commerce approaches to scale campaigns efficiently and profitably 📈 Value optimization as a key lever to maximize ROAS 💡 Practical learnings on how to acquire higher-value customers and scale profitably Masterclass: Scaling Profitably – How AI Maximises ROAS for Your Business 📅 May 5, 15:15–16:15 | 📍 Track 21 👟 Scaling Smarter – The Snipes Story of Unlocking Higher-Value Growth With Aino Kauranen & Andreas Iritz Seats are nearly full, make sure to secure your spot. Register now 👉 https://lnkd.in/dAyJDeM2 A huge thank you to the entire Paid Social Performance team none of this would be possible without you: Lisa Lampka Leonie Heidt Ina Böhme

United by Attitude ⚽️ Our SNIPES Brand Campaign is live. Kicking off the umbrella for the next three months. Right in time for the biggest sport moment of the year. Building the SNIPES "Look of Football", our consumer-centric streetwear angle on wearing jerseys beyond the pitch. Into everyday culture. #snipesknows #UnitedByAttitude

🚨 We’re Hiring! 🚨 Our Asset Protection team continues to grow– and we’re looking for passionate, driven individuals to join us! This is more than just a job. It’s an opportunity to be part of a dynamic, fast-growing team that’s reshaping how we protect our people, our stores, and our brand. Every day brings new challenges, collaboration across departments, and the chance to make a real impact on the business. What makes our team unique? ✅ A culture built on trust, accountability, and growth ✅ The opportunity to contribute to cutting-edge shrink reduction initiatives ✅ A supportive environment where your ideas matter ✅ Room to grow as we continue to expand nationwide If you’re looking for the chance to bring your skills into an environment where innovation and teamwork drive results, this is your opportunity. 📩 Apply today and be part of something bigger. #Snipes #AssetProtection