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Snowplow

51-200 employees·London, Greater London, United Kingdom·snowplow.io

Observed, not inferred · updated weekly

Buying intent

44 tracked signals | Top 15 topics are below | Support and Sales are carrying most of it.

27signals · 30 days
32topics tracked
77.78%attributed to a team

Attention by team

LinkedIn activity, by team

Where Snowplow's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Big Data
Customer Facing
Product Management
Hiring
Sentiment Analysis
Support
High57% of team Support to Artificial Intelligence: High, 57% of this team's signals
Support to Big Data: no signal
Low14% of team Support to Customer Facing: Low, 14% of this team's signals
Low14% of team Support to Product Management: Low, 14% of this team's signals
Support to Hiring: no signal
Low14% of team Support to Sentiment Analysis: Low, 14% of this team's signals
Sales
Low25% of team Sales to Artificial Intelligence: Low, 25% of this team's signals
Medium50% of team Sales to Big Data: Medium, 50% of this team's signals
Sales to Customer Facing: no signal
Sales to Product Management: no signal
Low25% of team Sales to Hiring: Low, 25% of this team's signals
Sales to Sentiment Analysis: no signal
Product
Low50% of team Product to Artificial Intelligence: Low, 50% of this team's signals
Product to Big Data: no signal
Product to Customer Facing: no signal
Low50% of team Product to Product Management: Low, 50% of this team's signals
Product to Hiring: no signal
Product to Sentiment Analysis: no signal
Marketing
Marketing to Artificial Intelligence: no signal
Low100% of team Marketing to Big Data: Low, 100% of this team's signals
Marketing to Customer Facing: no signal
Marketing to Product Management: no signal
Marketing to Hiring: no signal
Marketing to Sentiment Analysis: no signal
Others
Medium50% of team Others to Artificial Intelligence: Medium, 50% of this team's signals
Others to Big Data: no signal
Low25% of team Others to Customer Facing: Low, 25% of this team's signals
Others to Product Management: no signal
Low25% of team Others to Hiring: Low, 25% of this team's signals
Others to Sentiment Analysis: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
10d ago
Big Data
LinkedIn
Medium volume
96%
last
10d ago
Customer Facing
LinkedIn
Low volume
98%
last
12d ago
Product Management
LinkedIn
Low volume
97%
last
20d ago
Hiring
LinkedIn
Low volume
95%
last
16d ago
Sentiment Analysis
LinkedIn
Low volume
98%
last
26d ago
AI Agent Software
LinkedIn
Low volume
92%
last
17d ago
On-Site
LinkedIn
Low volume
98%
last
23d ago
Visual Inspection
LinkedIn
Low volume
98%
last
21d ago
Domain Expertise
LinkedIn
Low volume
98%
last
23d ago
Retrieval-Augmented Generation (RAG)
LinkedIn
Low volume
98%
last
26d ago
Feature Engineering
LinkedIn
Low volume
98%
last
12d ago
Agentic AI System
LinkedIn
Low volume
98%
last
17d ago
AI Governance
LinkedIn
Low volume
98%
last
11d ago
SaaS Operations Management
LinkedIn
Low volume
94%
last
19d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Snowplow

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Sales4 active
Technical Account Manager
Senior ICresearching Artificial Intelligence
in
account executive
researching Big Data
in
enterprise account executive
researching Intent Data
in
Technical Account Manager
Senior ICresearching Data Analytics
in
Others3 active
Chief Product Officer
Leadershipresearching Customer Facing
in
CEO & Co-Founder
Executiveresearching Feature Engineering
in
VP Finance
researching Hiring
in
Product2 active
Principal Product Manager
Directorresearching Drug Discovery
in
Senior Product Manager, Platform
Leadershipresearching Product Management
in
Support1 active
Technical Support Manager
Senior ICresearching Artificial Intelligence
in
Marketing1 active
Content Lead
Senior ICresearching Big Data
in
+ 1 more in Marketing

See everyone, not just the first 10

11 people across every department at Snowplow, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Start a free trial: snowplow.io/get-started/snowplow-free-trial Snowplow is the real-time customer context layer that transforms raw behavioral data into customer context for AI agents, personalization engines, and advanced analytics. Companies like Experian, AutoTrader, Strava, Condé Nast, and HelloFresh use Snowplow to collect and process event-level data in real time, delivering it securely to

Top accounts researching Snowplow

names withheld on the public page

These are companies whose own people brought up Snowplow unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

151,426 companies · 839,012 people are researching Artificial Intelligence

Snowplow's own team shows 8 signals on this topic. No one outside Snowplow has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Big Data2,300 cos · 7,583 people
  • Customer Facing2,448 cos · 6,622 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Snowplow.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 3 people; Product — 2 people; Leadership — 1 person; Marketing — 1 person; Finance — 1 person

What's been said

public posts mentioning Snowplow

Up to 9 public excerpts naming Snowplow from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

Public discussion is still being collected

We track LinkedIn, Reddit, X, YouTube, GitHub, Hacker News and Medium for attributable public discussion of Snowplow. Nothing has surfaced yet. We publish only verbatim, dated, verifiable quotes — never generated summaries — so this section fills in as real discussion appears.

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Leadership changes

Web / press

Alexander Dean - Snowplow Analytics | LinkedIn; Snowplow Names Todd Boes as Chief Product Officer and Larry Simmons as Senior Vice President of Technical Services; I'm pleased and excited to share that I've been promoted to SVP Finance & Operations at Snowplow! | Samantha Welch

About this data. Snowplow (snowplow.io). Department attribution is 77.78%; remaining activity is grouped under Others. Updated 2026-10-03T14:00:03.490Z.

Not yet computedPer-team narrative summaries