Stuff
Buying intent
12 tracked signals | Top 12 topics are below.
Attention by team
LinkedIn activity, by teamWhere Stuff's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at Stuff
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
Primary products / business lines
LinkedIn company profileStuff is the leading media organisation in New Zealand, connecting with almost 80% of Kiwis aged 15+ every month through our newspapers, magazines and websites, as well as social network Neighbourly. We offer quality news, content and experiences that help make New Zealand a better place. Stuff also runs some of NZ’s largest and most iconic events, including Round the Bays, Central Districts Fiel
Top accounts researching Stuff
names withheld on the public pageThese are companies whose own people brought up Stuff unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
12,327 companies · 49,712 people are researching Cyber Security
Stuff's own team shows 1 signal on this topic. No one outside Stuff has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Cell Therapy474 cos · 1,470 people
- Incident Response2,561 cos · 7,450 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Marketing — 1 person
What's been said
public posts mentioning StuffUp to 9 public excerpts naming Stuff from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
We're hiring a Founding Principal Engineer at Stuff. Ground-up build. No legacy. Real autonomy. Direct line to leadership. If you love blank pages and creative problem-solving at meaningful scale, we'd love to talk. Australia or New Zealand!
Dec 2025