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Substack

51-200 employees·San Francisco, California, United States·substack.com

Observed, not inferred · updated weekly

Buying intent

341 tracked signals | Top 15 topics are below | Marketing and Finance are carrying most of it.

130signals · 30 days
188topics tracked
32.63%attributed to a team

Attention by team

LinkedIn activity, by team

Where Substack's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Social Media
YouTube
Agentic AI System
LinkedIn
Marketing
Medium79% of team Marketing to Artificial Intelligence: Medium, 79% of this team's signals
Low7% of team Marketing to Hiring: Low, 7% of this team's signals
Low3% of team Marketing to Social Media: Low, 3% of this team's signals
Low3% of team Marketing to YouTube: Low, 3% of this team's signals
Low7% of team Marketing to Agentic AI System: Low, 7% of this team's signals
Marketing to LinkedIn: no signal
Finance
Low50% of team Finance to Artificial Intelligence: Low, 50% of this team's signals
Finance to Hiring: no signal
Low50% of team Finance to Social Media: Low, 50% of this team's signals
Finance to YouTube: no signal
Finance to Agentic AI System: no signal
Finance to LinkedIn: no signal
Others
High56% of team Others to Artificial Intelligence: High, 56% of this team's signals
Low11% of team Others to Hiring: Low, 11% of this team's signals
Low8% of team Others to Social Media: Low, 8% of this team's signals
Low9% of team Others to YouTube: Low, 9% of this team's signals
Low6% of team Others to Agentic AI System: Low, 6% of this team's signals
Low9% of team Others to LinkedIn: Low, 9% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
3d ago
Hiring
LinkedIn
Low volume
95%
last
11d ago
Social Media
LinkedIn
Low volume
95%
last
2d ago
YouTube
LinkedIn
Low volume
92%
last
3d ago
Agentic AI System
LinkedIn
Low volume
94%
last
4d ago
LinkedIn
LinkedIn
Low volume
93%
last
4d ago
Follow-Up
LinkedIn
Low volume
98%
last
3d ago
Professional Development
LinkedIn
Low volume
98%
last
7d ago
Digital Transformation
LinkedIn
Low volume
98%
last
14d ago
Career Development
LinkedIn
Low volume
97%
last
4d ago
Product Management
LinkedIn
Low volume
98%
last
9d ago
AI Agent Software
LinkedIn
Low volume
90%
last
4d ago
Personal Branding
LinkedIn
Low volume
93%
last
8d ago
Wealth Management
LinkedIn
Low volume
98%
last
4d ago
Generative AI
LinkedIn
Low volume
97%
last
11d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Substack

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others28 active
Curious self-learner
Executiveresearching Artificial Intelligence
in
Writer
Executiveresearching SAP ERP
in
Writer
researching Personal Branding
in
Stress Less Newsletter
researching Scale AI
in
Technical Writer
researching Amazon Web Services (AWS)
in
Founder & Editor In Chief - ILLUMINATION Integrated Publications
Senior ICresearching Artificial Intelligence
in
Writer
researching Hiring
in
Sweta
researching LinkedIn
in
Writer
researching Career Development
in
Substack Creator
researching Artificial Intelligence
in
Creator & author
researching Artificial Intelligence
in
Writer
researching Project Planning
in
Community Investor
researching Artificial Intelligence
in
Writer & Creator, Hold the Rope | Substack Series
researching Professional Employer Organization (PEO)
in
SUBSTACK WRITER
researching Attribution Models
in
Content Creator
Senior ICresearching Valuation
in
Creator, Quiet Funnels Newsletter
researching Artificial Intelligence
in
Autore e Technical Writer
researching Shelf Life
in
Writer
Executiveresearching Event Sponsorship
in
Freelance Writer
researching Product Management
in
Content Creator
Directorresearching E-Commerce
in
Writer
researching Infrastructure
in
Writer
managerresearching Social Media Management Software
in
substack author - anne's plot twists
researching Amazon Prime
in
Author of The Art of the Internship
researching YouTube
in
+ 18 more in Others
Marketing5 active
Self-learning
researching Artificial Intelligence
in
Chief Content Creator, Newsletter & Blog
Executiveresearching Artificial Intelligence
in
Content Writer
researching Content Writing
in
content writer
researching Pick/Pack
in
Head of Brand & Communications
researching Hiring
in
+ 5 more in Marketing
Finance1 active
Substack Bestseller, elderberries
Executiveresearching AI Bias
in
+ 1 more in Finance
Product1 active
Product Manager
Leadershipresearching Growth Engine
in
+ 1 more in Product

See everyone, not just the first 10

35 people across every department at Substack, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Substack is a new media app that connects you with the creators, ideas, and communities you care about most. Founded in 2017, Substack is building a new economic engine for culture by putting publishers in charge and enabling subscribers to support the work they deeply value. There are more than 5 million paid subscriptions to writers and creators across the Substack network.

New capability sought

Employee posts (LinkedIn)

AI Agent Software; Product Management; Generative AI; Go to Market; Leadership Development; LinkedIn; Machine Learning; Professional Development

Top accounts researching Substack

names withheld on the public page

These are companies whose own people brought up Substack unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Substack's own team shows 60 signals on this topic. No one outside Substack has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Social Media17,638 cos · 65,198 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Substack.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 5 people; Leadership — 1 person; Product — 1 person

What's been said

public posts mentioning Substack

Up to 9 public excerpts naming Substack from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

YouTubecontent platform

she was already established on Substack.

View source post
LinkedIn

Big news in Australian media today. Will Hayward - outgoing CEO of Private Media - is joining Adam Schwab and Adir Shiffman to turn The Contrarians podcast into a standalone media business, with Substack as their primary platform. Almost 60,000 April downloads, and over 7,000 subscribers on Substack - and they're just getting started. Congrats to Will, Adam and Adir - if you're not following along already, now's certainly the time... https://lnkd.in/gApGn2aZ

May 2026
YouTubenewsletter platform

I have my Substack which I write articles; I produce a weekly article on the same subject of longevity and health and nutrition.

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YouTubenewsletter platform

I moved my newsletter over to Substack.

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YouTubenewsletter platform

started a started a newsletter on Substack and I have this many subscribers and I make this much money from the subscribers.

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YouTubenewsletter platform

I have a Substack, but I think Substack's the place to go right now.

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YouTubenewsletter platform

Substack charges rent on your readers.

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LinkedIn

Spoke to TheWrap about how direct connections and authenticity on Substack are driving a lasting shift in media, featuring Katie Couric, Jim Acosta, Zeteo, Aaron P., Joy-Ann Reid, Terry Moran, Telos News, Tara Palmeri and more. The truth is good business. https://lnkd.in/eVrfpZ9b

Oct 2025

About this data. Substack (substack.com). Department attribution is 32.63%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries