Zeer Syniti / intent / syniti

Syniti

1001-5000 employees·Needham, Massachusetts, United States·syniti.com

Observed, not inferred · updated weekly

Buying intent

87 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

60signals · 30 days
42topics tracked
47.62%attributed to a team

Attention by team

LinkedIn activity, by team

Where Syniti's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
AI Business Transformation
Data Quality
Business Outcomes
Work Anniversary
Professional Development
Sales
Medium44% of team Sales to Artificial Intelligence: Medium, 44% of this team's signals
Low11% of team Sales to AI Business Transformation: Low, 11% of this team's signals
Low22% of team Sales to Data Quality: Low, 22% of this team's signals
Low22% of team Sales to Business Outcomes: Low, 22% of this team's signals
Sales to Work Anniversary: no signal
Sales to Professional Development: no signal
Marketing
Medium67% of team Marketing to Artificial Intelligence: Medium, 67% of this team's signals
Low17% of team Marketing to AI Business Transformation: Low, 17% of this team's signals
Marketing to Data Quality: no signal
Low17% of team Marketing to Business Outcomes: Low, 17% of this team's signals
Marketing to Work Anniversary: no signal
Marketing to Professional Development: no signal
Engineering
Low60% of team Engineering to Artificial Intelligence: Low, 60% of this team's signals
Engineering to AI Business Transformation: no signal
Low20% of team Engineering to Data Quality: Low, 20% of this team's signals
Engineering to Business Outcomes: no signal
Engineering to Work Anniversary: no signal
Low20% of team Engineering to Professional Development: Low, 20% of this team's signals
Others
High50% of team Others to Artificial Intelligence: High, 50% of this team's signals
Low14% of team Others to AI Business Transformation: Low, 14% of this team's signals
Low5% of team Others to Data Quality: Low, 5% of this team's signals
Low5% of team Others to Business Outcomes: Low, 5% of this team's signals
Medium18% of team Others to Work Anniversary: Medium, 18% of this team's signals
Low9% of team Others to Professional Development: Low, 9% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
4d ago
AI Business Transformation
LinkedIn
Low volume
92%
last
5d ago
Data Quality
LinkedIn
Low volume
96%
last
5d ago
Business Outcomes
LinkedIn
Low volume
98%
last
5d ago
Work Anniversary
LinkedIn
Low volume
92%
last
18d ago
Professional Development
LinkedIn
Low volume
98%
last
9d ago
Generative AI
LinkedIn
Low volume
98%
last
9d ago
AI Transformation
LinkedIn
Low volume
96%
last
9d ago
Future of Work
LinkedIn
Low volume
98%
last
6d ago
Anthropic
LinkedIn
Low volume
98%
last
9d ago
Business Transformation
LinkedIn
Low volume
98%
last
5d ago
Hiring
LinkedIn
Low volume
98%
last
9d ago
Digital Transformation
LinkedIn
Low volume
98%
last
5d ago
Amazon Web Services (AWS)
LinkedIn
Low volume
98%
last
21d ago
Revenue Operations
LinkedIn
Low volume
98%
last
16d ago

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Who's active at Syniti

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others16 active
Lead Technical Instructor
researching Artificial Intelligence
in
researching AI Software
in
Senior ICresearching Artificial Intelligence
in
researching Artificial Intelligence
in
VPresearching Artificial Intelligence
in
researching Data Quality
in
researching Artificial Intelligence
in
Consultant
researching Work Anniversary
in
researching Generative AI
in
Senior CloudOps Analyst
researching Amazon Web Services (AWS)
in
Principal Consultant
researching Work Anniversary
in
Managing Consultant
researching Leadership Development
in
Associate Consultant
researching Work Anniversary
in
Managing Consultant
researching Work Anniversary
in
Global Director of Data Strategy
Directorresearching Social Media
in
Client Account Executive
researching Career Development
in
+ 6 more in Others
Sales5 active
global sales & alliance enablement leader
researching Sales Excellence
in
client account executive
researching Business Transformation
in
associate account manager
researching Artificial Intelligence
in
Head of Sales - Middle East & Africa
researching Hiring
in
Solutions Architect
researching Artificial Intelligence
in
+ 5 more in Sales
Engineering3 active
Software Engineer
researching Artificial Intelligence
in
SAP Data Migration Consultant
researching Professional Development
in
data migration consultant
researching Data Quality
in
+ 3 more in Engineering
Marketing2 active
Global Internal & Executive Communications Manager
Senior ICresearching Artificial Intelligence
in
Senior Director Product Marketing
Leadershipresearching Artificial Intelligence
in
+ 2 more in Marketing
HR1 active
Senior Director, Human Resources
Directorresearching Mental Health
in
+ 1 more in HR

See everyone, not just the first 10

27 people across every department at Syniti, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

We tackle the hardest work in data for the world's largest organizations. As the industry’s only pure-play data company, we combine our Data First strategy, intelligent software and team of 100% data-focused experts to turn complex data initiatives into quantifiable business success. Syniti, part of Capgemini is more than just a data company. Not only do we consider the technical implications o

New capability sought

Employee posts (LinkedIn)

AI Transformation; Generative AI; Professional Development; Anthropic; Business Transformation; Digital Transformation; Future of Work

Top accounts researching Syniti

names withheld on the public page

These are companies whose own people brought up Syniti unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Syniti's own team shows 22 signals on this topic. No one outside Syniti has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • AI Business Transformation3,420 cos · 9,156 people
  • Data Quality3,549 cos · 9,774 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Syniti.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 5 people; Engineering — 5 people; Marketing — 1 person; HR / Talent — 1 person

What's been said

public posts mentioning Syniti

Up to 9 public excerpts naming Syniti from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedInArtificial Intelligence

SAP Sapphire ‘26 was a blast of an event! Extra memorable hearing from Roger 🎾 Proud to represent Syniti , Part of Capgemini and share the work we are doing to deliver business-ready data for the Automonous Enterpise for AI to effectively deliver outcomes. The booth looked great, hats off to our team and of course had to give it a go at the penalty spot ⚽️

May 2026
LinkedInArtificial Intelligence

I don’t need AI in everything, just like I don’t keep a hammer in my pocket. I reach for the hammer only when I have to nail something. I don’t want another chatbot bolted onto bad processes that are limping because of bad data. I don’t want five agents hallucinating over twenty years of unmanaged master data and calling it transformation. Making data look and sound better is an LLM sycophant skill. But crappy data still stinks if you bother getting within six feet of it and take a whiff. I anayzed 10 AI generated data quality insight rules and 9 of them were complete BS. On the surface they sound great, and are better than nothing, but “nothing” is not an acceptable baseline for me. It shouldn’t be for you either. Expect more my friends. I don’t want “AI strategy” decks that never once mention data ownership, governance, context, quality, lineage, process, controls, or the humans who actually understand how the business works. I do want AI. I use AI daily, often hourly, but always as me, the boss of them. AI is not the boss of me, or a threat to my value proposition. AI is a supernova accelerator of what makes me, you, us, imperfectly, humanly, valuably unique. Think that. Embrace that. Revel in it. I want AI for all of my colleagues, for all of you, So Badly. I want AI that elevates people. I want AI that accelerates domain experts. I want AI that helps the maintenance planner see the asset risk before the outage. I want AI that helps the supply chain team understand why the material is late, not just summarize the purchase order. I want AI that helps finance trust the close, operations trust the work order, and leaders trust the decision. This does not happen or come from someone buying a model, bolting on AI, or being replaced by a chatbot probalistic state machine. It happens because humans teach the machine what matters, and humans like me, like you, teach other humans to do the same. Real work matters. The work we do at Syniti , a part of Capgemini matters more than ever. Because people matter most. That is the work. The work we do as Business Outcome makers, is not the tasks that Order takers do. What matters most is the work that humanizing consultants who know what Management Consulting means, actually do. Data management is not suddenly old news because AI showed up. Data modelling, Requirements Gathering, Design Thinking, Business Process Design, Data Quality and Data Governance - they all matter if building things to last matter to you. Clean data matters. Governed data matters. Business context matters. Orchestration matters. Ontology matters. Human judgment matters most. So yes, I, Pedro, your Data Ninja, wants, has, and runs faster, further, on high octane AI. But I will and am doing my best to keep AI grounded in the human and working for my team, my colleagues, my community of friends, followers, and most of all my family. I’ve not only seen, it I’ve starred in this movie for over three decades. The real business intelligence was never in dashboards or cubes. The real solution was never the next shiny tool. The real solution was never the arrival, but too many of us, even me at times, let the allure of the sexy hot flame distract us from the prize. The real innovation and solutioning happens in the field, face to face, sitting in and with the business, and the outcome makers, who possess the irreplaceable Human Intelligence. AI has given us a way to extend our limited human memory and compute infrastructure. Even my ADHI brain with the sometimes peak 500wpm, super human ability to ingest and digest information - a parlor trick joke in comparison. People Matter Most, and this post that took me 24 minutes to type, is 100% HI, free of any AI, though the writing has elements of stylistic LLM output AI. I hope it helped and helps to capture your human attention. I hope you follow me for the more, and my Making AI Work 4ALL best to come. DO Share your human comments below.

May 2026
LinkedInArtificial Intelligence

Join Syniti , part of Capgemini, at the SAP Integrated Toolchain Experience Day! Gain an end-to-end view of the SAP Integrated Toolchain and see how it accelerates transformations, reduces complexity, and unlocks new value including AI use cases for better operational and strategic decisions. 🚀 Details: 📅 Wednesday, 10 June 🕘 09:30 – 18:00 📍 Cloud44 SAP Guesthouse, Walldorf You’ll experience the SAP Integrated Toolchain live through demos, customer presentations, and breakout sessions and gain deeper insights into our individual solution at our Meet the Expert booth, including how it all works together in real-world projects. 👉 Learn more and secure your spot: https://bit.ly/4905DaN

May 2026
LinkedInArtificial Intelligence

Big news for the team at Syniti , part of Capgemini! Our Data Governance solution has been named the winner of the Data Breakthrough Awards Data Governance Solution of the Year award. This recognition is a testament to the incredible work our team does every day to help organizations build trusted, AI-ready, Business-Ready Data. As companies continue to invest in transformation, strong data governance has never been more important and we’re proud to help lead the way. "This honor underscores our leadership in creating trusted, high-quality data environments essential for AI innovation," says Mary Hartwell. "At Syniti, we’re redefining governance as a strategic asset, empowering businesses to leverage data confidently in the AI era." https://bit.ly/4wm3jFd

May 2026
LinkedIn

What's a good #SAPSapphire Orlando schedule look like? ☑️ Booth meetings ☑️ SAP transformation conversations ☑️ Theatre sessions ☑️ Celebration Night ☑️ Probably too much coffee Catch the Syniti , part of Capgemini team at Booth # 360 and don’t miss our sessions and events (all the info can be found below!). Learn more about all of our happenings and register for the evening event at ICEBAR here: https://bit.ly/4uB0gHl

May 2026
LinkedInArtificial Intelligence

Big news for the team at Syniti , part of Capgemini! Our Data Governance solution has been named the winner of the Data Breakthrough Awards Data Governance Solution of the Year award. This recognition is a testament to the incredible work our team does every day to help organizations build trusted, AI-ready, Business-Ready Data. As companies continue to invest in transformation, strong data governance has never been more important and we’re proud to help lead the way. "This honor underscores our leadership in creating trusted, high-quality data environments essential for AI innovation," says Mary Hartwell. "At Syniti, we’re redefining governance as a strategic asset, empowering businesses to leverage data confidently in the AI era." https://bit.ly/4uzspyy

May 2026
LinkedInArtificial Intelligence

The Syniti Nordics team will be at SAP Sapphire in both in Madrid and Orlando. Across the region, the direction of travel is clear. S/4HANA programmes are progressing and AI is firmly on the agenda. But when conversations move beyond the surface, the same challenge tends to come up: the data is often not aligned closely enough to the business to support what comes next. This is where we focus most of our effort. Not just on migration, but on taking a data-first approach, ensuring data quality is addressed and aligned to real business outcomes. In practice, that means shaping and governing data so it is trusted and usable, what we call business-ready data. It’s a clear point of differentiation for Syniti and Capgemini , and it’s what underpins successful S/4HANA programmes, as well as AI and analytics that deliver true business value. If you’re attending Sapphire, it would be great to connect: 📍 Madrid, Booth 10.501 📍 Orlando, Booth 360 🇩🇰🇸🇪🇳🇴🇫🇮

Apr 2026
LinkedInArtificial Intelligence

Big news for the team at Syniti , part of Capgemini! Our Data Governance solution has been named the winner of the Data Breakthrough Awards Data Governance Solution of the Year award. This recognition is a testament to the incredible work our team does every day to help organizations build trusted, AI-ready, Business-Ready Data. As companies continue to invest in transformation, strong data governance has never been more important and we’re proud to help lead the way. "This honor underscores our leadership in creating trusted, high-quality data environments essential for AI innovation," says Mary Hartwell. "At Syniti, we’re redefining governance as a strategic asset, empowering businesses to leverage data confidently in the AI era." https://bit.ly/4tsHrWJ

Apr 2026
LinkedIn

If you are attending the SAP for Energy & Utilities Conference in Toulouse. Please stop by the Networking Zone, sponsored by Syniti , part of Capgemini and say hello to myself Lazaros Lazaridis and Sevag K. . There are deck chairs to relax in or pétanque/boules to keep you entertained. TAC Insights

Apr 2026

About this data. Syniti (syniti.com). Department attribution is 47.62%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries