The Athletic
Buying intent
48 tracked signals | Top 15 topics are below | Engineering and Product are carrying most of it.
Attention by team
LinkedIn activity, by teamWhere The Athletic's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at The Athletic
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
Primary products / business lines
LinkedIn company profileThe Athletic delivers powerful stories and smart analysis that bring sports fans closer to the heart of the game. From breaking news and live commentary, to deeply-reported long reads and exclusive interviews, subscribers rely on The Athletic for every sports story that matters. Acquired by The New York Times in 2022. Learn more about career opportunities at The Athletic: https://nytimes.com/ath
Top accounts researching The Athletic
names withheld on the public pageThese are companies whose own people brought up The Athletic unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
129,094 companies · 649,540 people are researching Artificial Intelligence
The Athletic's own team shows 6 signals on this topic. No one outside The Athletic has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Open Source11,479 cos · 36,219 people
- Agentic AI System30,546 cos · 119,561 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Engineering — 2 people
What's been said
public posts mentioning The AthleticUp to 9 public excerpts naming The Athletic from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
We're Hiring! 🏆 I'm very excited to bring on an exceptional Staff Product Designer to lead design across key product initiatives at The Athletic. This is a great opportunity for someone with world-class product design and strategy skills, backed by significant experience shipping user-centric consumer products across web and app. As one of our most senior designers, you'll drive meaningful impact on our product experience, push and maintain our high bar for quality, and shape how we practice design as a discipline. We're well-known for having one of the world's largest sports newsrooms, covering hundreds of professional and college teams across the globe, and we're hard at work evolving the product experience to become the indispensable destination for sports fans throughout every live game and big event, and all the moments in between. It's an exciting time to be part of our fully-remote team, with a lot of room for ownership and impact! If this sounds like you or someone you know, the best next step is to apply here: https://lnkd.in/eVQu_9qF — but please reach out if you have any questions!
Apr 2026Strategic priorities
Earnings call; SEC filingsClear Strategy; Digital Marketing; Cash Flow; Portfolio+
What changed recently
Earnings call; SEC filingsClear Strategy; Digital Marketing; Cash Flow; Portfolio+