The Lux Collective

Monday Musings: Rwanda — Where a new chapter unfolds for The Lux Collective After a small hiatus, I find myself returning to one of my favourite rituals — Monday Musings. This week feels especially meaningful. The Lux Collective has announced its entry into the breathtaking country of #Rwanda — the land of a thousand hills. With five lodges across our two beautiful brands, #LUX * and #SALT , and our first two conversion properties opening from next month — LUX* Lake Kivu and SALT of Akagera — ‘The Lux Collective’ - our Mauritius-born company now steps into the world of luxury lodges and immersive safari experiences. But beyond the expansion itself, what excites me most is the intention behind it. As an organisation, we continue to believe that luxury today must go beyond beautiful spaces and stunning products. It must create emotion, connection and a genuine sense of discovery. We have shaped every experience across these lodges around five guiding operating principles: • Rooted in Place — shaped by the culture, spirit and soul of the destination. • Luxury Without Friction — intuitive hospitality delivered with warmth and ease. • Human Connection — creating meaningful bonds between people, nature and communities. • Luxury with Purpose — conservation and community embedded into everyday operations. • Rare Discovery — authentic experiences that stay with you long after the journey ends. For travellers seeking nature-driven holidays in one of Africa’s very beautiful destinations, LUX* Lake Kivu and SALT of Akagera promise to be experiences with a difference. This is just the beginning of many more exciting projects in the region! Sometimes, the most exciting journeys begin quietly — surrounded by hills, nature and purpose. The Lux Collective Olivier Chavy Eugene Nyagahene

In line with our global expansion vision, The Lux Collective has made its first entry into Rwanda through a landmark partnership with Cleo Capital Group Ltd and the Rwanda Social Security Board (RSSB), marking an important milestone in our strategic growth across Africa. Through our LUX* and SALT brands, The Lux Collective will launch and manage a new ultra-luxury tourism circuit across Rwanda’s most iconic destinations: Lake Kivu, Akagera National Park, Volcanoes National Park and Nyungwe National Park. Guided by strong ESG principles, this five-resort project focuses on regenerative development — from sustainability, renewable energy and biodiversity protection to community uplift and conservation. Phase 1, launching from mid-2026, will see the rebranding of Cleo Lake Kivu into LUX* Lake Kivu and Akagera Game Lodge into SALT of Akagera. Phase 2 will introduce three new-built resorts in 2028: LUX* Volcanoes, LUX* Nyungwe and LUX* Akagera. LUX* Volcanoes will present curated mountain gorilla trekking journeys through the rainforests of Volcanoes National Park with unique upclose encounters to meet habituated gorilla families. Rwanda is an extraordinary destination, rich in natural beauty, biodiversity and culture. We are truly honoured to bring both our LUX* and SALT brands to this remarkable country and to begin a broader journey celebrating Rwanda’s landscapes and communities through regenerative luxury tourism. A sincere thank you to our partners and teams for bringing this exciting vision to life. #TheLuxCollective #AfricaCEOForum #LUXResorts #SALTResorts #LUXLakeKivu #SALTOfAkagera #VisitRwanda #LuxuryHospitality #LifeExtraordinary #MeaningfulTravel