The Trade Desk

The Trade Desk has one to activate advertising campaigns by connecting to their external APIs.

Passion. Grit. Openness. Three of The Trade Desk's core values — and three things that came through clearly in our work with Happydemics and Disney+ France. Understanding which media channels work is valuable. Understanding which combinations work best together is transformational. Heading into the 2025 holiday season, Disney+ France wanted to go beyond traditional campaign measurement and answer a bigger question: how do different media channel combinations actually influence brand outcomes? So together with Happydemics, we were able to propose a first-of-its-kind measurement framework combining cross-channel activation, unified audience measurement, and outcome-based reporting. The campaign reached 7.5 million unique people and 6.8 million households across France, activating CTV, BVOD, audio, and online video. And the results showed there's no single "best" channel — only the best combination for what you're trying to achieve: - CTV + audio + OLV delivered a 48-point uplift in brand image, 31 points of which came purely from channel synergy beyond the strongest single channel. - CTV + audio + OLV delivered a 38-point uplift in brand preference. - CTV + BVOD + OLV delivered a 33-point uplift in consideration. Different mixes, different impacts, across every stage of the consumer journey — exactly the kind of insight that turns media investment from a guess into a strategy. As Lionel Saguy, Paid Acquisition Senior Manager at The Walt Disney Company France, put it: "The results confirm that the effective orchestration of touch points is key to The Walt Disney Company France's branding campaigns." A great example of what happens when data-driven measurement and true partnership come together — and proud to see it built on the values we bring to every partnership. Many thanks to Lionel Saguy Solène Beaufils at The Walt Disney Company France, Frida B. at Happydemics and the French The Trade Desk team Sarah KHELFI Pauline Conjard Adrien Salomé for this amazing cooperation 🌟 https://lnkd.in/eUb8Ff8F #Omnichannel #MeasurementMatters #ConnectedTV #BrandLift #TheTradeDesk

Just over a month ago, this felt like the beginning of a new chapter. I took this photo on my first day back at work after maternity leave, navigating the transition as a single parent abroad with my 9-month-old daughter and our newly hired nanny by my side, after weeks of preparing for this new routine. On Friday, I learned that my role at The Trade Desk had been impacted as part of a wider organisational restructure certainly not how I imagined my seven-year chapter with the company would come to a close. The timing makes this one a little harder to process, but there is also so much to be proud of. I joined The Trade Desk in London, where I spent an incredible four years before packing up my life three years ago and moving to Dubai to help build and grow TTD’s business and presence across the region. Looking back at the markets we developed, the partnerships we built, and the incredible brands, agencies and people I’ve had the privilege of working with along the way, I’m immensely proud of what we achieved together. It’s been a journey of enormous growth, both professionally and personally. Along the way, Dubai became home and I became a mum two things I could never have imagined when I first walked through the doors in the London office. After a weekend to process everything, I still don’t have the next step mapped out yet and perhaps that’s okay. What I do know is that professionally, I still have so much more to give. The plan may have changed, but the ambition hasn’t. I’m #OpenToWork and open to conversations about what might come next, where I can bring my experience in commercial leadership, business development, strategic partnerships and international market growth. If you’re hiring, building something exciting, know of an opportunity that could be a great fit, or simply think there’s someone I should speak to, my inbox is open. And finally, to my colleagues and friends I didn’t get the chance to properly say goodbye to I’m sorry. Being Irish, I can’t help but smile at the irony of an unexpected “Irish goodbye” ☘️. Thank you for being such an important part of the journey. I hope our paths cross again soon. Terry Kane Ashnee Thacker Victor Busnel Chris Gregory-Pasha Mansour Salameh Farshad (Fash) Dabeshkhoy Rubi Pabani Lukas Fassbender #TheTradeDesk #AdTech #DigitalAdvertising #BusinessDevelopment #MENA #OpenToWork #NewBeginnings #CommercialLeadership

The Trade Desk has been charging us for the wrong things.

AI in programmatic - like identity, data sharing, measurement, and every "this changes everything!" before it - will only succeed if it’s interoperable. There is no winner-take-all. That’s why The Trade Desk built Koa Agents to work with agencies’ preferred AI partners: Claude, Gemini, ChatGPT, you name it. Flexibility, not control, will win. Give marketers the freedom to build campaigns with the AI tools they prefer, then let the machines execute, optimize and scale on their behalf. AI is already incredibly powerful. The next step is making it practical, flexible, and useful for marketers in the real world. The journey is just beginning. Read more in Digiday https://lnkd.in/epfppWDZ

The Trade Desk is hiring 2 SDRs in London! (German/French speaking) EMEA is one of our biggest growth opportunities, and these roles sit right at the front of TTD's push — opening new business and helping accelerate across the region. I know SDR talent in LDN is among the best in the world; curious, competitive, and not afraid to pick up the phone. If that sounds like you, would love to hear from you! The Trade Desk is hiring a Sales Development Representative (English & French Speaking) https://lnkd.in/ex85frjx via @greenhouse

The Trade Desk is hiring 2 SDRs in London! (German/French speaking) EMEA is one of our biggest growth opportunities, and these roles sit right at the front of TTD's push — opening new business and helping accelerate across the region. I know SDR talent in LDN is among the best in the world; curious, competitive, and not afraid to pick up the phone. If that sounds like you, would love to hear from you! https://lnkd.in/ewT7VxNH via @greenhouse

🚀 Kokai's Q2 release is live and there's a lot to be excited about! Marketers can now customize ad experiences using more signals, more channels, and more AI controls, with workflow and reporting improvements that ensure every investment and every insight is at their fingertips. 1️⃣ A new omnichannel dashboard — cross-channel performance and optimizations in one place 2️⃣ More control over AI — 3 ways to guide optimizations around what matters most to your campaigns 3️⃣ Faster workflows — rebuilt reporting, better audience search, cleaner insights 4️⃣ Inventory upgrades — Understand and optimize quality easily with better Sincera controls Credit to the The Trade Desk client services teams who have been pushing for this, and to the product and engineering teams who built it. Special thanks to: Kaylan Kha , Paige Miller , Brian Hui , Carol T. , Jaime Nash , Samantha Ross , Tom Flanagan , Jordan Rost , Jess Fett , Dana Chou , Khaled Zayed , Walter/Yun Wang , Heather Riazi , Alyssa Pyros Dzugan , Peter Amos , Eric Bosco , Holly Warfield , Christian Ray Blaza , Nick DeSantis , Brooke Westfall , Tehillah Fouché

Proud to see this partnership with PerformAdv come to life. A strong step forward for The Trade Desk in Italy—expanding access, empowering more agencies, and continuing to build a more open and transparent ecosystem. Excited to see the impact we’ll create together 🇮🇹🚀 #TheTradeDesk #ProgrammaticAdvertising #OpenInternet #AdTech #DigitalAdvertising #Italy #Innovation #Partnership #Growth #FutureOfAdvertising