Zeer Tide / intent / tide

Tide

1001-5000 employees·London, United Kingdom·tide.co

Observed, not inferred · updated weekly

Buying intent

140 tracked signals | Top 15 topics are below | Support and Sales are carrying most of it.

68signals · 30 days
77topics tracked
61.36%attributed to a team

Attention by team

LinkedIn activity, by team

Where Tide's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Career Development
Business Banking
Professional Development
Hiring
Process Improvement
Support
Medium30% of team Support to Artificial Intelligence: Medium, 30% of this team's signals
High40% of team Support to Career Development: High, 40% of this team's signals
Support to Business Banking: no signal
Low10% of team Support to Professional Development: Low, 10% of this team's signals
Support to Hiring: no signal
Medium20% of team Support to Process Improvement: Medium, 20% of this team's signals
Sales
Low14% of team Sales to Artificial Intelligence: Low, 14% of this team's signals
Low14% of team Sales to Career Development: Low, 14% of this team's signals
High57% of team Sales to Business Banking: High, 57% of this team's signals
Low14% of team Sales to Professional Development: Low, 14% of this team's signals
Sales to Hiring: no signal
Sales to Process Improvement: no signal
Operations
Medium40% of team Operations to Artificial Intelligence: Medium, 40% of this team's signals
Low20% of team Operations to Career Development: Low, 20% of this team's signals
Operations to Business Banking: no signal
Low20% of team Operations to Professional Development: Low, 20% of this team's signals
Operations to Hiring: no signal
Low20% of team Operations to Process Improvement: Low, 20% of this team's signals
Marketing
Marketing to Artificial Intelligence: no signal
Medium100% of team Marketing to Career Development: Medium, 100% of this team's signals
Marketing to Business Banking: no signal
Marketing to Professional Development: no signal
Marketing to Hiring: no signal
Marketing to Process Improvement: no signal
Engineering
Low100% of team Engineering to Artificial Intelligence: Low, 100% of this team's signals
Engineering to Career Development: no signal
Engineering to Business Banking: no signal
Engineering to Professional Development: no signal
Engineering to Hiring: no signal
Engineering to Process Improvement: no signal
Product
Low100% of team Product to Artificial Intelligence: Low, 100% of this team's signals
Product to Career Development: no signal
Product to Business Banking: no signal
Product to Professional Development: no signal
Product to Hiring: no signal
Product to Process Improvement: no signal
Others
High35% of team Others to Artificial Intelligence: High, 35% of this team's signals
High24% of team Others to Career Development: High, 24% of this team's signals
Low6% of team Others to Business Banking: Low, 6% of this team's signals
Low6% of team Others to Professional Development: Low, 6% of this team's signals
High24% of team Others to Hiring: High, 24% of this team's signals
Low6% of team Others to Process Improvement: Low, 6% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
5d ago
Career Development
LinkedIn
High volume
97%
last
10d ago
Business Banking
LinkedIn
Medium volume
96%
last
5d ago
Professional Development
LinkedIn
Low volume
98%
last
5d ago
Hiring
LinkedIn
Low volume
98%
last
12d ago
Process Improvement
LinkedIn
Low volume
96%
last
23d ago
Net Zero
LinkedIn
Low volume
97%
last
11d ago
Talent Management
LinkedIn
Low volume
98%
last
27d ago
Brand Design
LinkedIn
Low volume
98%
last
27d ago
Payment Processing
LinkedIn
Low volume
98%
last
26d ago
Climate Change
LinkedIn
Low volume
97%
last
16d ago
Making Tax Digital
LinkedIn
Low volume
98%
last
5d ago
Agentic AI System
LinkedIn
Low volume
98%
last
8d ago
AI Agent Software
LinkedIn
Low volume
92%
last
8d ago
Training and Development
LinkedIn
Low volume
98%
last
14d ago

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Who's active at Tide

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others17 active
Senior ICresearching Net Zero
in
Senior ICresearching Key Account Management
in
Leadershipresearching Compliance Reporting
in
Senior ICresearching Software Developers
in
researching Career Development
in
Directorresearching Risk Management
in
researching Career Development
in
Senior ICresearching Agentic AI System
in
Leadershipresearching Hiring
in
Internal Fraud & Financial Crime Specialist
researching Leadership Development
in
Team Lead Manager
researching Artificial Intelligence
in
Engineering Manager, IT
Leadershipresearching Competitive Advantage
in
Country Managing Director Germany
researching Small Business
in
PCM Trainer
researching Business Development
in
Senior account operation Analyst
Senior ICresearching Hiring
in
svp product
Leadershipresearching Artificial Intelligence
in
+ 7 more in Others
Support5 active
Head of Special Projects, Member Operations UK/Europe
Directorresearching Artificial Intelligence
in
Training and Onboarding Specialist
researching Training and Development
in
member support lead
researching Payment Processing
in
senior member support agent
researching Process Improvement
in
Global IT Operation Lead
Senior ICresearching Corporate Governance
in
+ 5 more in Support
Operations5 active
Financial Crime Operations Team lead
researching Program Management
in
Deputy Country Manager & SVP Member Operations
VPresearching Risk Management
in
Member Support Associate
researching Payment Processing
in
Senior Operations Analyst
researching Professional Development
in
Member Experience and Quality Operations Leader
researching Venture Capital (VC)
in
+ 5 more in Operations
Marketing4 active
Senior Brand Designer
Senior ICresearching Brand Design
in
Senior Content Manager - Product
Leadershipresearching Career Development
in
Senior Offline Performance Marketing Manager
researching Talent Management
in
Affiliate Marketing Lead
researching TikTok Ads
in
+ 4 more in Marketing
Engineering4 active
Senior Mobile Engineer - A4
Senior ICresearching Artificial Intelligence
in
SDE 3
researching Legal
in
Staff Analytics Engineer
Leadershipresearching Data Engineering
in
Platform Security Engineer II
researching Information security risk
in
+ 4 more in Engineering
Sales3 active
BD Field Sales Team Lead
Senior ICresearching Making Tax Digital
in
senior business development executive
researching Business Banking
in
senior sales consultant
researching Bancassurance
in
+ 3 more in Sales
Product1 active
Senior Product Manager
Leadershipresearching Artificial Intelligence
in
+ 1 more in Product

See everyone, not just the first 10

39 people across every department at Tide, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.6 million globally across the UK, India, Germany and France. Using advanced

New capability sought

Employee posts (LinkedIn)

Brand Design; Business Banking; Payment Processing; Talent Management; AI Agent Software; Agentic AI System; Business Development; Employee Development

Top accounts researching Tide

names withheld on the public page

These are companies whose own people brought up Tide unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Tide's own team shows 14 signals on this topic. No one outside Tide has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Career Development57,400 cos · 377,367 people
  • Business Banking481 cos · 1,741 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Tide.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Engineering — 7 people; Operations — 5 people; Marketing — 4 people; Sales — 3 people; IT — 1 person; Product — 1 person

What's been said

public posts by Tide's team

No public post naming Tide has surfaced in the past year, so this is what Tide's own team is posting about publicly — their topics, in their words.

LinkedIn

It's 2026 and a computer just negotiated my car insurance renewal for me

May 2026
LinkedIn

We are hiring a SDE 3 - Flutter at Tide - Apply now! #Job #Dart #Flutter

May 2026
LinkedIn

In Sweden, 83% of the option spread gets taxed away. Same grant. Same exit. UK and US employees keep 76%. Swedish employees keep 48%, and that’s before counting the 31.42% in employer social security contributions that sit on top. I received a lot of messages about my post about the British Ambassador’s event on equity market reform, so I thought it would be helpful to run the numbers. That employer cost matters beyond the headline number. Index Ventures’ Rewarding Talent research puts Sweden in the bottom tier of European countries that have stock option regimes. Seven countries now match or beat the US, and Sweden isn’t one of them. Part of the reason is structural: when granting options costs the company an additional 31.42% on top of the spread, companies grant less equity. They have to. Which means employees get smaller stakes, have less skin in the game, and feel less of the upside when it comes. Sweden does have a qualifying scheme, QESO, which is helpful at seed stage. But once a company crosses 150 employees or has a balance sheet of over $30M (which can now be breached in a mega seed round!), it can no longer issue new qualifying options. Every employee who joins after that point: the people scaling the product, building the operations, running the enterprise deals — gets unapproved options. The regime protects the earliest hires and then stops. The argument I hear back is: options are compensation, why should they be taxed differently from salary? I think it’s the wrong framing. Options aren’t deferred salary. They’re a bet. Below-market cash, real career risk, no liquidity for years. When it works, the value that survives the exit doesn’t just go into someone’s pocket. It funds the next company. It becomes the angel round. That’s how ecosystems actually get built. Europe has a pattern that follows from this. Too many promising companies sell to a larger acquirer, usually American, before they’ve had the chance to find out how big they could actually get. That’s partly a funding story, partly a founder psychology story. But it’s also a tax story. If the people inside the building can’t see a credible path to meaningful upside through the scale-up journey, the pressure to take the acquisition offer grows. Sweden has produced Spotify, Klarna, King. The question is how many companies that could have been the next ones on that list got sold instead. You don’t build listed companies by making it rational to sell early. The ecosystem is here. The talent is here. The ambition is here. The tax framework is the missing piece.

May 2026
LinkedInArtificial Intelligence

Vibe-coding earned its bad rep. "Build me a social network for AI agents" produces something that looks fine until a security review finds a misconfigured database leaking 1.5M API keys, no rate limits, and no way to tell a real agent from a script (search Moltbook). So engineering matters more than ever. But there's a flip side. When an engineer opens Claude Code or Cursor for the first time, they see an empty input field and freeze. What do you type? "Build me the app"? "Implement X feature"? "Write tests for a function"? The paralysis is real. It took me a while to learn how to pair with AI properly. Three videos that may help, in case you're stuck at the same step: 1. Spec-Driven Development with AI (Andrea Bizzotto). How to build a real Flutter feature step by step. 2. Build Flutter Apps FASTER with Claude Code Opus 4 (Andrea Bizzotto). A crash course on building a mobile app with AI. 3. The Official BMad-Method Masterclass. A bit outdated now, but still brilliant. Walks you through what to do with an idea before you write a single line of code (market research, PRD, architecture, and so on). First two are aimed at engineers. The BMad one works for anyone who wants to code with AI. My advice: plan first, prompt second. The AI is fast either way. Links to the videos in the comments 👇

May 2026
LinkedIn

"Sorry to bother you, but just checking - no worries if not - would it be okay to maybe discuss payment at some point? 🙂" Sound familiar? Our latest research at Tide found 26 million Brits are using language like this at work - and it's costing them, big time. For SME owners, the impact is pretty stark. 'Softening' requests makes you 8x more likely to experience late payments, get ghosted by clients, and have customers try to renegotiate prices after already agreeing them! If you're writing about SMEs, thought you might be interested in the research in the first comment...no worries if not👇

May 2026
LinkedIn

One thing that changed significantly after we moved more platform ownership internally: Production issues stopped feeling like black boxes. Earlier, even identifying the source of a problem could involve: - Multiple teams - Vendor dependencies - Long turnaround cycles - And a lot of coordination before the actual issue was understood Fixes would sometimes arrive with limited visibility into: - How the issue was identified - Why a particular solution was chosen - Or what trade-offs were being made Over time, that makes it difficult for internal teams to build deeper understanding of the platform itself. As platform understanding improved within the engineering teams: - Root cause analysis became faster - Fixes became more targeted - And operational discussions became far more data-driven It didn’t remove complexity. But it changed how quickly teams could understand problems, make decisions, and respond when issues happened. That shift made a much bigger difference than most people initially expected. #PlatformEngineering #EngineeringLeadership #Transformation

May 2026
LinkedIn

👋 After an incredible journey, it’s time for me to say goodbye to Tide. 👋 Working on products that improve the life of over 1.8M small businesses owners is an incredible mission and great responsibility that I truly enjoyed. 🙌 Looking back, I am immensely proud of what we have achieved together. From building out our engagement marketing engineering teams to delivering value to our members at speed, it’s been a season of growth and high impact. 🚀 We didn’t just build software; we built a culture of delivery at pace with quality. By improving our systems and listening more closely to feedback, we were able to remove friction for our users and significantly improve the membership experience. 🎯 Together, we’ve hit our goals and set a strong foundation for the future. 🙇 Helping our product engineering teams solve complex problems and find more impactful ways to work has been some of the most rewarding parts of my time there. A massive thank you to Ayman Hafez , Lauren Henry , Stephen Robinson , Heather Cobb , and Vinay Ramani for your leadership and guidance. And to my teams (too many great people to tag you all, but you know who you are!)—thank you for your hard work and brilliance. I wish you all continued growth and every success. Today is all about Tide. I'll soon share more about what I'm up to.

Apr 2026
LinkedIn

Tide is on a mission to become the world's leading business management platform for SME's and India is at the heart of that journey, plans to add 800+ new members to our team in 2026, If you want to work at a $1.5Bn fintech that's actually changing how small businesses operate, lets talk! There's never been a more exciting time to join. We are currently looking for passionate professionals across functions in Delhi/NCR :- 1. Senior Country Commercial Manager - Wealth - https://lnkd.in/eepkBgFK 2.Head of Partnerships/ Director - Insurance - https://lnkd.in/eeQMTfMa 3.Senior Country Commercial Manager - TCS https://lnkd.in/ef7vn5wx 4. DGM/ GM Collections....please share your interest. Will share the link soon. #fintechjobs #TideIndia #hiring #Startupgrowth .

Apr 2026
LinkedInPayroll Services

Looking for someone great to join my EU team ✨ 🚨 I’m hiring a People Operations Manager (maternity cover, min. 2 years) - someone experienced, hands-on, and comfortable working across different European markets. • English is a must; German or French is a nice plus • Strong understanding of People Ops and experience working with external payroll vendors • Brings structure and can navigate complexity with a calm, positive mindset We’re a genuinely supportive, down-to-earth team - working hybrid, enjoying both offline & online time together, and keeping things human in a fast-paced environment. If this sounds like you (or you know someone who’d be a great fit), feel free to reach out to me ☀️

Apr 2026

About this data. Tide (tide.co). Department attribution is 61.36%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries