Tinuiti

The May event circuit is underway. First stop Consortium Brand Partners conference, hosted by the one & only Mike Jacobs . We had a great time representing authenticity in creative on a panel, and conducting interviews on what brand means to marketers, executives, and investors today. Next up: - Tinuiti Live: May 14th -The Lead Summit : May 20th & 21st -The Storm King Consulting Summit: May 28th If you're attending any of these events and want to grab time to catch up, hit me up!

Just landed in NYC for my first-ever Tinuiti Live. Here's why I'm excited: 𝗘𝘃𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗶𝘀 𝗼𝗻 𝗽𝗼𝗶𝗻𝘁. You know when someone slays at their job? That's Melissa Spitz Feinman, CMP , who’s leading event planning. She impresses me every day and I can't wait to see it come together. 𝗧𝗵𝗲 𝘁𝗵𝗲𝗺𝗲 𝗶𝘀 𝘁𝗶𝗺𝗲𝗹𝘆. I watched the opening video last night and got literal chills. This year’s focus is on how AI is reshaping the marketing industry and what it takes to balance automation with humanity, efficiency with creativity, and scale with authenticity. 𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗰𝗼𝗼𝗸𝗶𝗻𝗴 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀. My team gets to capture ALL THE CONTENT on the ground. Keep an eye out for behind-the-scenes videos, client and executive testimonials, and a couple fun interactive moments throughout the day. 𝗧𝗵𝗲 𝗹𝗶𝗻𝗲𝘂𝗽 𝗶𝘀 𝘀𝘁𝗮𝗰𝗸𝗲𝗱. The day is packed with sessions across marketing disciplines — featuring Tinuitians, our partners, and the clients we serve. Across all of it, you'll get firsthand perspectives on what’s working in marketing right now. 𝗔𝗻𝘆𝗼𝗻𝗲 𝗰𝗮𝗻 𝘁𝘂𝗻𝗲 𝗶𝗻. Best of all? You can stream the entire day live on Thursday, May 14. Head here to sign up for the livestream: https://lnkd.in/gjQgzxv3 (There will be plenty of recap content as well 😉)

The Orchestration Era is officially here! After months of planning we're kicking off our largest client event of the year on Thursday 5/14, Tinuiti Live, diving deep into how human strategy and agentic execution are are coming together and the orchestration required to make it work. We’re covering everything from Audience, Creative, Media, and Measurement—and looking at how the role of the marketer is evolving. Yes we have amazing keynotes and experiences, but a personal highlight is always the private CMO lunch, where this year we'll talk in an intimate setting around what it takes to be a leader in the orchestration era. If you couldn't make it to join us in person, we’re live-streaming the key sessions so no one misses out on the conversation (or the new tech we’re unveiling). Link below.

I'm now more than three years into writing the quarterly Tinuiti Digital Ads Benchmark Report, which in 2023 took elements from the triopoly report series covering Google, Meta, and Amazon we'd been publishing since 2019 and added even more insights across other channels and platforms. The report has grown in scope and depth over the years by necessity, as the landscape continues to evolve and new factors (tariffs, AI, etc.) come into play that stand to impact ad spend and performance. We're now covering all of the legacy platforms plus the likes of TikTok, Prime Video, Netflix, and more. There's obviously a lot of uncertainty swirling in the world right now, but what stood out in Q1 2026 was that nothing has really come off of the rails just yet. You can find more details about how the quarter played out at the link in the comments.

What does the modern SEO practitioner look like? Recently Google coined the term, "Hypenated Marketer" that looks at the combined skill set of the Marketer/Coder hybrid in the vibe code era. Last week, Profound took this a step further with the concept of the "Marketing Engineer". These are great takes as they are mindful that the optimal marketer skillset, and in particular, SEO is evolving towards technical problem solving capabilities rapidly. This week I sat down with Sam Bradley at Digiday to talk about what Tinuiti is prioritizing when we think about the optimal skillset for who we hire to prepare for the future of AI search. https://lnkd.in/gUQMFDWR

"It was a super informative day. My biggest takeaway is how blind we actually are about making our Amazon business truly succeed. Let's find time to chat more soon." That quote came from a P&L owner we’ve never formally worked with, but were fortunate enough to spend the day with at the Amazon Studios in Culver City last week, alongside 22 other emerging & established brands and their capital partners representing 10 leading PE & VC firms. If you weren't in the room for our 3rd annual Beyond the Buy Box event, you missed an exchange of perspectives that usually doesn't happen in our Zoom-first work culture where everything has to be a finished product before it's shared. Operators know best, the messy in-between is where we actually figure these things out together, it's where the real gains happen. In the interest of keeping these opportunities truly authentic, we don't record out of respect and privacy for those who made the time to join us in person and share what's actually working vs broken. But I'd be remiss to not take notes :) Some quick hits from the day: - The Connected Commerce Halo: We’ve stopped looking at Amazon as just a channel; interplay across video, social, marketplace, DTC, and retail is just the environment we're operating in now. Discovery on TikTok Shop or a 1P data-enriched TV/Streaming ad now flows straight into demand capture, and we can prove it and optimize it. Success means understanding the causal impact of investments from awareness to consideration to conversion across every touchpoint where consumers actually spend their time. - Search has gone conversational. If your product pages aren't built for how Rufus actually talks to people and prioritizes information, you’re going to be invisible to the next generation of shoppers, and you probably won't know until it's too late. - Last-Click ROAS is a Growth-Killer. Measurement is no longer a guessing game, but also optimizing for immediate conversion alone is a trap. We're using custom integrations and AMC to actually see how investment in high-funnel awareness (like Prime Video) drives the final sale. - The New Retail Prerequisite: Success on Amazon is the primary way to prove you're ready for the physical shelf, at least if you're considering an exit! It has become the mandatory precursor to traditional retail expansion and a critical system for de-risking a brand for potential acquisition. Too many to tag, but a huge credit to our colleagues and leaders at Tinuiti , Amazon , Skai , and FERMÀT for helping create such an impactful day. We've gotten enough requests to run this back that budget is already approved to do it again in the Fall 🙌 Stay close to make sure you don't miss the invite!

One of the more meaningful milestones we’ve seen already this year: a third CAVU Consumer Partners -backed brand we support has reached a major liquidity moment — this time through the public markets. Tinuiti has served as media agency of record for Jennifer Garner’s organic kids food brand Once Upon a Farm since 2023, alongside our work supporting poppi through its acquisition by PepsiCo and good culture exit to L Catterton . Three different outcomes. One consistent growth model. Across institutional investor back brands, the pattern is clear. When marketing is treated as a disciplined operating system—measured, connected & tied directly to business outcomes—growth becomes more durable, more capital-efficient & ultimately more investable. Congratulations to the Once Upon a Farm team and thank you to John Denny & the CAVU/Uncommon team for being great partners #marketingandadvertising #mediaagency #OnceUponAFarm #IPO #PrivateEquity #CAVU #Tinuiti #MeasurableGrowth #ValueCreation https://lnkd.in/eNHUTGfG

Tinuitians are achieving remarkable things alongside their exceptional work for clients. A special thank you to Jonathan Cole for being more than just a champion of our core values and for keeping Zach C's memory and vision alive. Also big thank you to Sony for your partnership with Tinuiti and supporting this program every year with Reality Changers

Q: Is the Super Bowl just a giant brand awareness play, or is it the ultimate vehicle for performance?  A: Both. As we gear up for Super Bowl 60, the focus is usually on the sizzle. But that excitement shouldn’t exist in a vacuum because if brands aren't connecting that high-impact brand moment to measurable business outcomes, they’re leaving money on the table (a lot of it.) At Tinuiti, we see it like this: Awareness is the strategic engine for your brand’s lower funnel. By embedding measurement at the core of our business, we bridge the gap between initial discovery & purchase, ensuring that every 'awareness' dollar is intentionally targeted to fuel what comes next. With our brand partner @Poppi returning to the Big Game we’ll be building on last year’s success with a focus on two things: Connecting High Impact to Commerce: Last year, we proved that Poppi’s premium TV buy drove massive site traffic spikes & verified offline sales lift, turning a single spot into a measurable full-funnel success story. Agile Investment Strategy: We are empowering advertisers to use TV as a true growth channel, leveraging our scale to secure premium access & pricing while maintaining the flexibility & accountability modern marketers require. A dynamic approach like this is vital for tentpole events, where the stakes are highest. We ensure that our brands’ supporting media is fluid enough to react in the moment, turning the high-reach sizzle into a measurable performance win. Looking forward to seeing these brands in action this February. We’ll be watching the data just as closely as the commercials. #SuperBowlLX #ConnectedCommerce #LoveGrowthHateWaste #BlissPoint #marketingandadvertising https://lnkd.in/eSt3dXhK