TomTom

I’m genuinely excited (pretty freaking excited 🚀 ) to share that I’ll be at Josh Bersin 's #Irresistible in Los Angeles this year — and even better: I’ll be sharing the stage with Kathi Enderes . Kathi wrote to me: “It’s been a long time coming.” She’s right. We’ve been circling great conversations for quite some time — from Systemic HR at TomTom to what AI actually means for Real-Time HR — and now we finally get to do it live. We’ll get concrete about the choices HR leaders have to make behind the scenes to make AI real: data & integration, platforms, governance, security — and how to translate ambition into scalable execution (not next year… now). If you’ll be there in LA, come join us — and say hi. I’m especially curious: what’s the one AI decision you’re currently stuck on? #Irresistible #AI #SystemicHR #RealTimeHR

#tomtom #Esri #ConEsri2026 #mobility #future

Business first. Strategy second. Roadmap third. Most get this backwards. Many cybersecurity strategies fail before they even start. Not because of poor technology choices. Not because of budget constraints. But because they're built in isolation from the business. I've built cybersecurity strategies at TomTom, Ingka (IKEA) Group and Microsoft/Nokia. For those that made a business impact, I used the same approach—and it wasn't just about technology. It was about understanding business and what makes it tick, understanding how the company operates before building the strategy and roadmap. The framework I use breaks down into four core elements with fast, continuous feedback loops. 𝗧𝗵𝗲 𝗰𝗼𝗿𝗲 𝗲𝗹𝗲𝗺𝗲𝗻𝘁𝘀: (1) 𝗧𝗵𝗲 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 (this is the most critical element), considering: • The Company and Business Context (e.g., values & culture, leadership style and co-worker satisfaction) • Strategic inputs (e.g., vision & mission, business strategy, big bets, and organisational structure and maturity) • Security-specific insights (e.g., current security posture, security outlook and incidents/data breaches) (2) 𝗦𝗲𝗰𝘂𝗿𝗲 𝗠𝗮𝗻𝗱𝗮𝘁𝗲 and Stakeholder Commitment and Buy-in (3) 𝗗𝗲𝗳𝗶𝗻𝗲 and obtain approval for the desired position/strategic North Star(s), roadmap, and budget. (4) 𝗘𝘅𝗲𝗰𝘂𝘁𝗲, monitor, report, and ensure continuous feedback loops between all 4 core elements. The mistake most of us make is jumping straight to the roadmap. But a roadmap without understanding the business and how the company operates is just a wish list with timelines. Start with the business. End with business impact and behavioural change. What's the hardest part of making your security strategy land with the business? We still have the offer for strictly confidential, one-hour advisory sessions specifically for Board Members and C-suite executives. Cheers, Jarkko #Cybersecurity #CISO #SecurityStrategy #BoardCommunication #RiskManagement #Leadership #InfoSec #DigitalTransformation #CEO #CFO#CIO #CTO #COO#CRO

In the past few days, I had the privilege of spending time with TomTom ’ers across Madrid, Łódź and Berlin. Three sites. Three cities. One very consistent feeling: energy, pride and momentum. From honest conversations and sharp questions to packed rooms, product deep dives and everyday moments (including top-notch baristas) on site—it was great to feel how much is happening across the company right now. A big thank you to the local organizers and teams for the warmth, the preparation and the openness. These visits only work because people create the space for real dialogue—and you absolutely did. This week also made me feel particularly optimistic as we continue this journey with our new CEO, Mike Schoofs . The alignment, engagement and sense of shared direction I saw across locations gives a lot of confidence for what’s ahead. Always proud to work with such committed, curious and thoughtful colleagues—wherever we are on the map. Onwards. 🌍🚀

I once fixed a project without writing a single line of code. Early in my career, consulting for a large international bank client. They came in with a detailed brief: an hour of requirements, very clear on what they wanted built. I had enough domain experience to sense something didn't fit. So I asked questions. Not about how to build it, but about the problem the build was supposed to solve. Twenty minutes later, the real need surfaced. It was different from the stated ask. The solution? Already in the system. Zero new engineering. The client called it the most productive session of the project. The CTO-CEO relationship breaks the same way. The CTO flags a critical refactor. Months of work. The CEO hears "slow down." The CEO needs a feature shipped by Q3. The CTO hears "technical debt doesn't matter." Neither is wrong, but neither has stopped to check whether they're looking at the same problem. The most expensive work an engineering team does is the work that answers the wrong question. It's not usually a skills gap. It's a conversation that moved too fast from "what do you want" to "how do we build it," skipping the step where you ask "what do we actually need?" I've seen this pattern across Booking and a 100+engineer platform org at TomTom serving 1,500 developers, and in conversations with early-stage founders. The leader who can hold that pause, reframe before the team starts building, changes what gets built. When did you last stop a planning conversation to check: are we solving the right problem? #EngineeringLeadership #CTO #TechLeadership #LeadershipLessons #PlatformEngineering

💡 What if your actuarial models are missing one of the most predictive variables? 📆 On May 21, I’m joining Joe Griffin from Pinnacle Actuarial Resources, Inc. to dig into how location intelligence is reshaping how insurers think about risk, pricing, and claims. We’ll cover: • Where traditional models fall short • How real-world driving context, with TomTom data, changes the picture • Practical ways to bring this data into actuarial workflows No fluff, just how leading carriers are starting to rethink it. If you’re in pricing, analytics, or claims, this will be worth your time. 👉 Save your spot: https://lnkd.in/eKJ66hkM #analytics #Insurance #actuary #traffic #risk #territoryrisk #locationintelligence #pricing

We just released a new MCP server: the TomTom Traffic Analytics MCP. Now connecting AI assistants directly to TomTom's traffic intelligence platform — it lets your AI assistant think like a traffic analyst, with the power to query, filter and compare live and historical traffic data on the fly. 🚦⚡ Just use natural language to make a request: "Which of my junctions had the worst delays this morning?" Let the in-memory SQL engine do all the heavy lifting server-side and get a real, precise answer back. From junction analytics to route monitoring and area congestion trends, even comparing multiple locations in a single request, it’s all built to move faster...and it’s open source and ready to install in a single command. 🌍 Read how we built it and how to get started today 👉 https://bit.ly/4cWjql3

🌍 AI Literacy day for TomTom Sales: mission accomplished 🎉 From 🇯🇵Tokyo to 🇺🇸Detroit, our sales teams came together for one goal: stop watching AI from the sidelines and actually use it. No theory. No hype. Just three things: ✅ How to bake AI into your daily workflow ✅ How to write a prompt that actually works ✅ How to turn repeatable tasks into agents that run themselves Together with Lilyana Dirks , Arnold Meijer and Vinod Kumar Poomalai we hosted our first CRO AI Day! The energy in the room was something else🔥 People who came in sceptical left with ideas they couldn't wait to try. AI literacy isn't a nice-to-have anymore. It's a baseline. More to come 👀 #RevenueOperations #AILiteracy #TomTom

RouteBar is now live on the TomTom app for Android. 🚀 One of our most requested features is now out, giving drivers a simple, at-a-glance view of what's ahead on their route — traffic, speed cameras, fuel/charging stops, and more. For me personally, this one is a milestone for another reason: we genuinely changed how we work together. UX, Marketing, and Developers iterating tightly as one team — and you can feel it in both the polish of the design and the stability of the release. Properly proud of what the team pulled off. Curious what you think! If you've got an Android device, download the app and give it a try! The TomTom app is free to use, no subscription needed. 👉 tomtom.co/3YuEuXU