Townsquare Media

In a world flooded with ads, trust may be the most undervalued advantage in marketing. Before someone clicks your ad, searches your business, visits your website, or walks through your door… they usually need one thing first: Awareness they trust. That’s where local radio still stands apart. According to Nielsen and Edison Research’s Q3 2025 “The Record,” AM/FM radio captures 62% of all ad-supported audio listening time, outperforming podcasts, streaming music, and satellite combined. Why does that matter? Because local radio isn’t just background noise. It’s trusted stations. Familiar voices. Daily habits. Community connection. Listeners build real relationships with the personalities and brands they hear every day, whether they’re commuting, working, or running errands. That trust creates something powerful: Credibility before the click. And when you pair that credibility with digital strategy, the results get stronger. Radio builds: • Awareness • Frequency • Trust • Brand recall Digital amplifies it through: • Search • Social • Streaming • Display • Video • Retargeting Common sense marketing: People respond better to brands they already recognize. Digital often performs better when radio builds the foundation first. At Townsquare Media, that’s why Radio + Digital works so well together: Trusted audience connection + targeted digital execution. Radio builds belief. Digital captures action. Together, they create momentum!