Zeer
TRUETRUE buying intent
8 tracked signals — top 4 topics below — Sales is carrying most of it.
Attention by team
taxonomy_intent_rollup × social_profile.roleEvery tracked signal from a TRUE employee, placed by the team they sit in and the theme they engaged with. Darker means more concentrated attention.
Topics being researched
30-day windowAll tracked topics, ranked by signal volume. Confidence is the classifier's certainty that the signal belongs to this topic.
22d ago
26d ago
26d ago
22d ago
Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who to contact at TRUE
verified title on filePeople at TRUE whose own activity produced these signals. Names are withheld pending a consent decision; titles, seniority and topic are real and free to browse.
Top accounts researching TRUE
names withheld on the public pageCompanies whose people mention TRUE in their own activity. Account names are withheld here; not yet classified as implementation partner vs. genuine prospective buyer.
- Account withheldNoviHome2 contacts
- Account withheldArete: Complete Talent Management1 contacts
- Account withheldMcKinley Homes1 contacts
- Account withheldMaples Group1 contacts
Buyer profile
company size · seniorityHow big those accounts are, and who inside them is senior enough to matter. Competitor products still not yet computed for this account.
What's been said
public posts mentioning TRUEReal public activity that surfaced TRUE in a tracked topic. Not a sentiment score — just what people actually wrote.
The best sessions aren’t panels. They’re conversations. That’s exactly what we’re doing next week in Austin. After our final prep with Fairway Independent Mortgage Corporation , one thing stood out: This isn’t going to be a “talk about AI” session. It’s going to be a real conversation about how mortgage operations actually run today and why cost per loan hasn’t moved the way it should. We kept coming back to a few themes: – Most teams are still spending their time checking, not deciding – “Automation” often just shifts work instead of removing it – And the real opportunity isn’t speeding up underwriting… it’s starting with cleaner, decision-ready files That’s where the conversation gets interesting. Not features. Not hype. How lenders actually change the way work gets done. Really looking forward to unpacking this live with Deedra Massey Bosworth and Caleb Ondrusek, on the main stage: Wednesday, April 29 at 9:45 AM Also excited to meet up with some of the people pushing this industry forward like Zebulon Lowe , Clayton Collins , Diego Sanchez , Brooke Anderson Tompkins , Greg Sher , Ryan Edmonds , Michael Hammond JD, Michael Kelleher … should be a great few days. And we’ll have the TRUE team on site as well — Bill Hajjar, Alex Levi , and Liz Long Adkins — so come find us. If you’re going to be at The Gathering and want to connect, drop a comment or shoot me a message. See you in Austin.