Valpak
Buying intent
56 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.
Attention by team
LinkedIn activity, by teamWhere Valpak's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at Valpak
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
See everyone, not just the first 10
22 people across every department at Valpak, plus a LinkedIn profile link for each.
Primary products / business lines
LinkedIn company profileValpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American house
New capability sought
Employee posts (LinkedIn)Business Development; Hiring; Local Marketing; Marketing Strategy
Top accounts researching Valpak
names withheld on the public pageThese are companies whose own people brought up Valpak unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
392 companies · 833 people are researching Direct Mail
Valpak's own team shows 8 signals on this topic. No one outside Valpak has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Talent Development8,248 cos · 36,132 people
- Local Marketing244 cos · 578 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Sales — 9 people; Security — 1 person; Leadership — 1 person; Engineering — 1 person
What's been said
public posts mentioning ValpakUp to 9 public excerpts naming Valpak from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
Valpak #VMC is hiring for the future state of work. Check out our latest postings and please share with your networks. St. Petersburg College Clara Saenz Kiani Bowman, M.P.A. Belinthia Berry Emmanuel Hernández Agosto Shawn Partin, MA, CRM Carey Douglas Cooper
Aug 2026Exciting news for drivers, families, and convenience store shoppers! bp has joined the growing list of NACS retailers partnering with Valpak to help consumers save. Through our new partnership with bp & Thorntons LLC, we are promoting the #Earnify loyalty app while offering incredible food deals that make it even easier for customers to enjoy great meals and earn rewards every time they visit. A big thank you to Derek Gaskins Rose McRitchie and Lauren A. for the opportunity to collaborate and help families save! #Valpak #BP #Earnify #ConvenienceRetail #LoyaltyPrograms #FoodDeals #CustomerSavings #RetailMarketing #CStore #Savings #Partnerships
Jul 2026Great collaboration between Valpak partners Amazon & bp fuel stations; save $0.50 per gallon on one fuel purchase during the Fourth of July weekend, July 2 to 5, at more than 7,500 bp, Amoco, and participating ampm and Thorntons LLC locations across the U.S.
Jul 2026Great visiting Circle K Florida office to discuss ways we can partner together to help families save more while driving store visits, food sales and loyalty opt-ins across the #innercircle loyalty app! Stay tuned for exciting new offers in upcoming Valpak envelopes and excited for the impact we'll create together!
Jun 2026Convenience stores are evolving into culinary destinations. Today’s segment highlights how travelers are seeking value and convenience, turning C-stores into preferred food stops. At Valpak Clipp, we help brands like Circle K, Cumberland Farms, Krispy Krunchy Foods tap this trend with targeted, measurable promotions that drive foot traffic, increase on-site visits, and build loyalty. If you’re exploring ways to boost food traffic at your convenience-store locations, DM to learn more. https://lnkd.in/eZ-hnjAf
Jun 2026It's exciting to watch Cumberland Farms continue to grow, innovate, and deliver results for their customers and stakeholders. At Valpak Clipp, we're proud to be a partner supporting their continued success. Here's to what's ahead! 🙌 #CumberlandFarms #RetailGrowth #Convenience #Loyalty #Valpak #Partnership https://lnkd.in/gkdAqGNa
May 2026From hands-on #manufacturing and #technology roles to #leadershipdevelopment opportunities, Valpak offers a workplace built around innovation, teamwork, and growth. Team members work inside one of the nation’s most advanced print and production facilities while helping deliver the iconic #BlueEnvelope to millions of households across America. As someone passionate about workforce development and helping St. Petersburg College students connect to meaningful careers, I’m proud to see companies like Valpak continue investing in local talent right here in #TampaBay! Belinthia Berry Kiani Bowman, M.P.A. Emmanuel Hernández Agosto Shawn Partin, MA, CRM St. Petersburg College
May 2026For more than 50 years, Valpak has built one of the most powerful deterministic household data assets in America. Now, through the #LiveRampDataMarketplace , advertisers and agencies can directly activate Valpak Intelligence New Mover and New Business audiences across today’s leading digital and direct marketing platforms. An exciting advancement for omnichannel targeting, audience activation, and measurable performance. https://lnkd.in/eJpZDjiG
May 2026📬 Coming to a mailbox near you… and straight to hungry customers. 🍽️ Brands like Panera Bread continue to leverage targeted direct mail because it drives awareness, traffic, and action. With Valpak Clipp, businesses can combine: ✅ High-impact direct mail ✅ Household targeting ✅ Digital + CTV reinforcement ✅ Trackable response and ROI Consumers are still opening the mailbox — especially when there’s a strong offer waiting inside.
May 2026