Zeer Valpak / intent / valpak

Valpak

501-1000 employees·St Petersburg, Florida, United States·valpak.com

Observed, not inferred · updated weekly

Buying intent

56 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

38signals · 30 days
33topics tracked
46.15%attributed to a team

Attention by team

LinkedIn activity, by team

Where Valpak's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Direct Mail
Talent Development
Local Marketing
QR Code
E-Commerce
Artificial Intelligence
Sales
Medium20% of team Sales to Direct Mail: Medium, 20% of this team's signals
Medium20% of team Sales to Talent Development: Medium, 20% of this team's signals
Sales to Local Marketing: no signal
Medium30% of team Sales to QR Code: Medium, 30% of this team's signals
Low10% of team Sales to E-Commerce: Low, 10% of this team's signals
Medium20% of team Sales to Artificial Intelligence: Medium, 20% of this team's signals
Marketing
Low50% of team Marketing to Direct Mail: Low, 50% of this team's signals
Marketing to Talent Development: no signal
Marketing to Local Marketing: no signal
Marketing to QR Code: no signal
Low50% of team Marketing to E-Commerce: Low, 50% of this team's signals
Marketing to Artificial Intelligence: no signal
Others
High36% of team Others to Direct Mail: High, 36% of this team's signals
Medium21% of team Others to Talent Development: Medium, 21% of this team's signals
High29% of team Others to Local Marketing: High, 29% of this team's signals
Others to QR Code: no signal
Low7% of team Others to E-Commerce: Low, 7% of this team's signals
Low7% of team Others to Artificial Intelligence: Low, 7% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Direct Mail
LinkedIn
High volume
97%
last
2d ago
Talent Development
LinkedIn
Medium volume
98%
last
10d ago
Local Marketing
LinkedIn
Medium volume
98%
last
5d ago
QR Code
LinkedIn
Medium volume
97%
last
24d ago
E-Commerce
LinkedIn
Medium volume
92%
last
3d ago
Artificial Intelligence
LinkedIn
Medium volume
96%
last
15d ago
Business Development
LinkedIn
Low volume
98%
last
2d ago
Hiring
LinkedIn
Low volume
95%
last
5d ago
Marketing Strategy
LinkedIn
Low volume
98%
last
25d ago
Integrated Marketing
LinkedIn
Low volume
98%
last
24d ago
Business Planning
LinkedIn
Low volume
96%
last
22d ago
Change Management
LinkedIn
Low volume
96%
last
10d ago
Team Building
LinkedIn
Low volume
98%
last
15d ago
Industrial Automation
LinkedIn
Low volume
98%
last
31d ago
Emerging Technologies
LinkedIn
Low volume
98%
last
15d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Valpak

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Sales11 active
Senior ICresearching Business Analyst
in
Directorresearching Direct Mail
in
Directorresearching Direct Mail
in
researching Emerging Technologies
in
researching QR Code
in
researching Artificial Intelligence
in
Directorresearching Leave Management
in
researching Marketing Strategy
in
researching Holiday Season
in
account executive
researching Talent Development
in
+ 1 more in Sales
Others10 active
Sales Performance Coach
Senior ICresearching Local Marketing
in
Senior Vice President
VPresearching Employee Recognition
in
senior media consultant
researching Business Development
in
Chief Strategy Officer
researching Direct Mail
in
Security Officer/University of Delaware Retired Banker
researching Smart Factory
in
Managing Director-Digital
Leadershipresearching Talent Development
in
General Manager Michigan
Senior ICresearching Talent Development
in
General Manager
Senior ICresearching Talent Development
in
Inside Sales Consultant
researching Artificial Intelligence
in
General Manager, Clipp/Valpak of Chicago
researching Hiring
in
+ 10 more in Others
Marketing1 active
EVP, Audience & Product Development
VPresearching Direct Mail
in
+ 1 more in Marketing

See everyone, not just the first 10

22 people across every department at Valpak, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Valpak is the leader in American household data, direct marketing and omnichannel media solutions for local and national businesses and brands. The nation's premier direct mailer, Valpak is trusted by 34,000 businesses to drive sales and brand awareness through easy-to-measure, results-oriented direct marketing and digital advertising solutions that work. Its deep data insights into American house

New capability sought

Employee posts (LinkedIn)

Business Development; Hiring; Local Marketing; Marketing Strategy

Top accounts researching Valpak

names withheld on the public page

These are companies whose own people brought up Valpak unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

392 companies · 833 people are researching Direct Mail

Valpak's own team shows 8 signals on this topic. No one outside Valpak has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Talent Development8,248 cos · 36,132 people
  • Local Marketing244 cos · 578 people
Sign up to see which companies →

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Valpak.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 9 people; Security — 1 person; Leadership — 1 person; Engineering — 1 person

What's been said

public posts mentioning Valpak

Up to 9 public excerpts naming Valpak from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Valpak #VMC is hiring for the future state of work. Check out our latest postings and please share with your networks. St. Petersburg College Clara Saenz Kiani Bowman, M.P.A. Belinthia Berry Emmanuel Hernández Agosto Shawn Partin, MA, CRM Carey Douglas Cooper

Aug 2026
LinkedIn

Exciting news for drivers, families, and convenience store shoppers! bp has joined the growing list of NACS retailers partnering with Valpak to help consumers save. Through our new partnership with bp & Thorntons LLC, we are promoting the #Earnify loyalty app while offering incredible food deals that make it even easier for customers to enjoy great meals and earn rewards every time they visit. A big thank you to Derek Gaskins Rose McRitchie and Lauren A. for the opportunity to collaborate and help families save! #Valpak #BP #Earnify #ConvenienceRetail #LoyaltyPrograms #FoodDeals #CustomerSavings #RetailMarketing #CStore #Savings #Partnerships

Jul 2026
LinkedIn

Great collaboration between Valpak partners Amazon & bp fuel stations; save $0.50 per gallon on one fuel purchase during the Fourth of July weekend, July 2 to 5, at more than 7,500 bp, Amoco, and participating ampm and Thorntons LLC locations across the U.S.

Jul 2026
LinkedIn

Great visiting Circle K Florida office to discuss ways we can partner together to help families save more while driving store visits, food sales and loyalty opt-ins across the #innercircle loyalty app! Stay tuned for exciting new offers in upcoming Valpak envelopes and excited for the impact we'll create together!

Jun 2026
LinkedIn

Convenience stores are evolving into culinary destinations. Today’s segment highlights how travelers are seeking value and convenience, turning C-stores into preferred food stops. At Valpak Clipp, we help brands like Circle K, Cumberland Farms, Krispy Krunchy Foods tap this trend with targeted, measurable promotions that drive foot traffic, increase on-site visits, and build loyalty. If you’re exploring ways to boost food traffic at your convenience-store locations, DM to learn more. https://lnkd.in/eZ-hnjAf

Jun 2026
LinkedIn

It's exciting to watch Cumberland Farms continue to grow, innovate, and deliver results for their customers and stakeholders. At Valpak Clipp, we're proud to be a partner supporting their continued success. Here's to what's ahead! 🙌 #CumberlandFarms #RetailGrowth #Convenience #Loyalty #Valpak #Partnership https://lnkd.in/gkdAqGNa

May 2026
LinkedIn

From hands-on #manufacturing and #technology roles to #leadershipdevelopment opportunities, Valpak offers a workplace built around innovation, teamwork, and growth. Team members work inside one of the nation’s most advanced print and production facilities while helping deliver the iconic #BlueEnvelope to millions of households across America. As someone passionate about workforce development and helping St. Petersburg College students connect to meaningful careers, I’m proud to see companies like Valpak continue investing in local talent right here in #TampaBay! Belinthia Berry Kiani Bowman, M.P.A. Emmanuel Hernández Agosto Shawn Partin, MA, CRM St. Petersburg College

May 2026
LinkedIn

For more than 50 years, Valpak has built one of the most powerful deterministic household data assets in America. Now, through the #LiveRampDataMarketplace , advertisers and agencies can directly activate Valpak Intelligence New Mover and New Business audiences across today’s leading digital and direct marketing platforms. An exciting advancement for omnichannel targeting, audience activation, and measurable performance. https://lnkd.in/eJpZDjiG

May 2026
LinkedIn

📬 Coming to a mailbox near you… and straight to hungry customers. 🍽️ Brands like Panera Bread continue to leverage targeted direct mail because it drives awareness, traffic, and action. With Valpak Clipp, businesses can combine: ✅ High-impact direct mail ✅ Household targeting ✅ Digital + CTV reinforcement ✅ Trackable response and ROI Consumers are still opening the mailbox — especially when there’s a strong offer waiting inside.

May 2026

About this data. Valpak (valpak.com). Department attribution is 46.15%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries