Zeer VideoAmp / intent / videoamp

VideoAmp

201-500 employees·Santa Monica, California, United States·videoamp.com

Observed, not inferred · updated weekly

Buying intent

30 tracked signals | Top 15 topics are below | HR and Marketing are carrying most of it.

21signals · 30 days
24topics tracked
83.33%attributed to a team

Attention by team

LinkedIn activity, by team

Where VideoAmp's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Snowflake
Capital Markets
Business Outcomes
Agile Methodology
HR
High67% of team HR to Artificial Intelligence: High, 67% of this team's signals
Medium33% of team HR to Hiring: Medium, 33% of this team's signals
HR to Snowflake: no signal
HR to Capital Markets: no signal
HR to Business Outcomes: no signal
HR to Agile Methodology: no signal
Marketing
Medium33% of team Marketing to Artificial Intelligence: Medium, 33% of this team's signals
Medium33% of team Marketing to Hiring: Medium, 33% of this team's signals
Marketing to Snowflake: no signal
Marketing to Capital Markets: no signal
Medium33% of team Marketing to Business Outcomes: Medium, 33% of this team's signals
Marketing to Agile Methodology: no signal
Product
Medium33% of team Product to Artificial Intelligence: Medium, 33% of this team's signals
Product to Hiring: no signal
Medium33% of team Product to Snowflake: Medium, 33% of this team's signals
Medium33% of team Product to Capital Markets: Medium, 33% of this team's signals
Product to Business Outcomes: no signal
Product to Agile Methodology: no signal
Engineering
Engineering to Artificial Intelligence: no signal
Engineering to Hiring: no signal
Engineering to Snowflake: no signal
Engineering to Capital Markets: no signal
Engineering to Business Outcomes: no signal
Medium100% of team Engineering to Agile Methodology: Medium, 100% of this team's signals
Others
Medium50% of team Others to Artificial Intelligence: Medium, 50% of this team's signals
Others to Hiring: no signal
Medium50% of team Others to Snowflake: Medium, 50% of this team's signals
Others to Capital Markets: no signal
Others to Business Outcomes: no signal
Others to Agile Methodology: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
11d ago
Hiring
LinkedIn
Medium volume
95%
last
11d ago
Snowflake
LinkedIn
Medium volume
92%
last
15d ago
Capital Markets
LinkedIn
Low volume
98%
last
30d ago
Business Outcomes
LinkedIn
Low volume
98%
last
11d ago
Agile Methodology
LinkedIn
Low volume
98%
last
30d ago
Product Marketing
LinkedIn
Low volume
98%
last
11d ago
Domain Expertise
LinkedIn
Low volume
96%
last
5d ago
Talent Acquisition
LinkedIn
Low volume
96%
last
24d ago
Conferences
LinkedIn
Low volume
98%
last
15d ago
Generative AI
LinkedIn
Low volume
98%
last
30d ago
Talent Acquisition AI
LinkedIn
Low volume
92%
last
24d ago
Software Development
LinkedIn
Low volume
96%
last
15d ago
Marketing Analytics
LinkedIn
Low volume
98%
last
17d ago
Walled Garden
LinkedIn
Low volume
98%
last
18d ago

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Who's active at VideoAmp

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others4 active
Senior Client Success Analyst
researching Snowflake
in
Leadershipresearching Artificial Intelligence
in
researching Walled Garden
in
Enterprise Tech
researching Conferences
in
Engineering2 active
researching Audience Measurement
in
researching Software Development
in
Product2 active
researching Microsoft (MSFT)
in
Leadershipresearching Capital Markets
in
Marketing1 active
researching Product Marketing
in
HR1 active
Directorresearching Artificial Intelligence
in
Sales1 active
Senior Director of Product Sales
Leadershipresearching Marketing Analytics
in
+ 1 more in Sales

See everyone, not just the first 10

11 people across every department at VideoAmp, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

VideoAmp is a software and data company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. The VideoAmp platform provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming video and digital media. Unlocking new value for those currently operating within a siloed view

Top accounts researching VideoAmp

names withheld on the public page

These are companies whose own people brought up VideoAmp unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

VideoAmp's own team shows 5 signals on this topic. No one outside VideoAmp has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Snowflake1,908 cos · 5,401 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching VideoAmp.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Engineering — 3 people; Product — 2 people; Marketing — 1 person; HR / Talent — 1 person; Sales — 1 person; Leadership — 1 person

What's been said

public posts mentioning VideoAmp

Up to 9 public excerpts naming VideoAmp from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Extraordinary achievement and years in the making! Very excited for this collaboration with our friends from Omnicom Media helping to power the future of advertising technology. Powered by VideoAmp 's currency grade data set and unique 1st party integrations, we are building the future, together! Let's go!

Apr 2026
LinkedIn

We support the VAB and the work they are doing to help brands, agencies, and networks make sense of real change in audience measurement. ⚖️ If you can’t compare the numbers, how can you trust the numbers? I spend my days at VideoAmp talking with brands, agencies, and networks. One thing is clear: the ground is shifting. And the VAB is doing something the industry desperately needs right now: bringing data to a conversation that has been dominated by opinion. Comparability isn’t an academic exercise. It is how we separate real innovation from noise. It is how we know whether we are seeing a better methodology or just different math. And it is essential to the functioning of a futures market. If buyers and sellers can’t reliably project audiences, the market itself breaks down. That is why the VAB’s approach matters. Blind testing across multiple providers doesn’t cherry-pick a result; it reveals patterns. To benchmark Nielsen, the VAB ran blind tests using data from VideoAmp and Comscore, Inc.. The results were hard to ignore: Combined broadcast + cable: +109% vs. Nielsen, with just 9% variance One of these things is not like the others. And when billions of dollars are being guaranteed against these numbers, that should matter. Their response? “You pulled it wrong.” No counter-analysis. No transparency. Just dismissal. When buyers and sellers are flagging real volatility, and independent testing confirms what they are experiencing, shutting the conversation down without showing the work isn’t defending a methodology. It is avoiding scrutiny. This is a Media Rating Council accredited system. Transparency and comparability are not optional. They are the lifeblood of a futures market. Without the ability to forecast with confidence, you don’t have a currency - you have guesswork. And guesswork is not something this industry can transact on. That is the issue we need to confront: directly, openly, and with data. Read here: https://lnkd.in/ej9mY97y

Dec 2025

About this data. VideoAmp (videoamp.com). Department attribution is 83.33%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries