Women Of Customer Success

Pricing and packaging decisions weaken when proof is fragmented. Product has the roadmap signals. Sales has the objections. Customer Success has the adoption reality. Finance has the margin pressure. Leadership has the growth target. When those dynamics live in separate discussions, pricing becomes a debate instead of an operating decision. This is where companies start making expensive moves: - They package features customers are not ready to adopt. - They price AI based on internal hype instead of measurable impact. - They discount when value is hard to prove. - They expand the roadmap without knowing which use cases create durable revenue streams. Pricing should not move ahead of proof. It should follow evidence such as: ▪️Which use cases are being adopted. ▪️Where customers are seeing workflow improvement. ▪️Which outcomes show reduction in risk, cost, and/or time. ▪️Where expansion is showing up. ▪️Which capabilities customers would actually pay more to access. This is especially important for AI. A feature that looks impressive in a demo is not automatically a monetizable package. A workflow that saves time, improves decisions, reduces exceptions, or protects revenue has a bit of a different pricing story. Stronger companies will not ask,’ What can we charge for this?' They’ll ask, ‘What proof do we have that this creates value?' Roadmap, pricing, and packaging should not be separate strategy conversations. They should be connected by evidence. When proof stays fragmented, pricing is just guesswork. And guesswork...is a weak foundation for revenue architecture.

Some partnerships deserve more than a Zoom celebration. Celebrating Cynthia Hill ’s 10 years of partnership with CampusESP at the Blue & White Game tailgate in absolutely pouring rain was worth it. ☔️ Over the last decade, Cyndy has helped engage more than 265,000 families through CampusESP, but more importantly, she’s been an incredible partner from the very beginning. And as a Pitt alum, me willingly standing in soaking wet Penn State University territory says a lot. I usually avoid Happy Valley, but I’d absolutely make the trip for Cyndy. ❤️

We've had so many questions about ways to maximize the impact of the 2026 FIFA World Cup 2026™ - Canada, Mexico and the United States ! It will definitely be an economic engine, but the biggest mistake cities and property owners can make is thinking the action only happens inside the stadium... Checking the Placer.ai data, the "spillover" effect is where the real money is. Just a few ideas on how to capture some of that spending: 1. Build a "Fan Zone" (even without a ticket!) 🎟️ Data shows that on match days, parking lot and "adjacent" visits can be 25% higher than stadium attendance alone. These fans have high discretionary income but no seat in the stands. The Play: If you own property near a venue, turn open space into a premium "Fan Zone." Think high-end F&B, massive screens, and shade. If they can’t get in the gate, make your location the next best thing - and promote it heavily! 2. Anchor your retail corridors with ancillary events 🎸 Host city dining traffic usually spikes weeks before the actual event. Affluent travelers arrive early to soak up the atmosphere. The Play: Cities shouldn't just focus on stadium transport. Sponsor festivals, concerts, and pop-up markets in your main retail corridors. Use the event as a hook to pull travelers away from the stadium and into your local shops and restaurants! 3. Optimize for the pre-game tailwind 🕒 We saw this with the Super Bowl: dining and retail traffic in host regions outperforms the national average for 1–2 weeks leading up to the game. The Play: Property owners should encourage tenants to offer "World Cup Specials" or extended hours starting 10 days before the first local kickoff. The goal is to capture the "early arrival" tourism dollar. 4. Be the "Third Place" (nationwide!) 🍻 Not in a host city? It doesn’t matter! Fans across the country crave a communal experience. Sports bars and party food spots see massive visit spikes during high-stakes soccer matches. The Play: If you manage a mixed-use center, turn your central plaza into a dedicated watch-party hub. It drives repeat visits throughout the month-long tournament and keeps people on-site longer (boosting dwell time and secondary spending). Bottom line...the World Cup audience is more affluent and stays longer than your typical sports crowd. If you give them a reason to gather outside the stadium, they will very likely spend! How is your city or property prepping for the 2026 rush? ⚽📈 Full report linked in comments! #commercialrealestate #worldcup2026 #economicdevelopment #retailtrends