Zeer Workshop / intent / workshop

Workshop

51-200 employees·Omaha, Nebraska, United States·useworkshop.com

Observed, not inferred · updated weekly

Buying intent

75 tracked signals | Top 15 topics are below | Marketing and Sales are carrying most of it.

64signals · 30 days
26topics tracked
81.4%attributed to a team

Attention by team

LinkedIn activity, by team

Where Workshop's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Internal Comms
Career Development
Artificial Intelligence
Leadership Development
Internal Communications
Hiring
Marketing
High44% of team Marketing to Internal Comms: High, 44% of this team's signals
Low7% of team Marketing to Career Development: Low, 7% of this team's signals
Medium15% of team Marketing to Artificial Intelligence: Medium, 15% of this team's signals
Low11% of team Marketing to Leadership Development: Low, 11% of this team's signals
Medium19% of team Marketing to Internal Communications: Medium, 19% of this team's signals
Low4% of team Marketing to Hiring: Low, 4% of this team's signals
Sales
Low17% of team Sales to Internal Comms: Low, 17% of this team's signals
Low33% of team Sales to Career Development: Low, 33% of this team's signals
Sales to Artificial Intelligence: no signal
Low33% of team Sales to Leadership Development: Low, 33% of this team's signals
Sales to Internal Communications: no signal
Low17% of team Sales to Hiring: Low, 17% of this team's signals
Engineering
Low50% of team Engineering to Internal Comms: Low, 50% of this team's signals
Engineering to Career Development: no signal
Engineering to Artificial Intelligence: no signal
Engineering to Leadership Development: no signal
Engineering to Internal Communications: no signal
Low50% of team Engineering to Hiring: Low, 50% of this team's signals
Others
Low38% of team Others to Internal Comms: Low, 38% of this team's signals
Low25% of team Others to Career Development: Low, 25% of this team's signals
Low25% of team Others to Artificial Intelligence: Low, 25% of this team's signals
Others to Leadership Development: no signal
Others to Internal Communications: no signal
Low13% of team Others to Hiring: Low, 13% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Internal Comms
LinkedIn
High volume
95%
last
today
Career Development
LinkedIn
Medium volume
87%
last
5d ago
Artificial Intelligence
LinkedIn
Medium volume
89%
last
7d ago
Leadership Development
LinkedIn
Low volume
89%
last
today
Internal Communications
LinkedIn
Low volume
82%
last
today
Hiring
LinkedIn
Low volume
98%
last
18d ago
Talent Management
LinkedIn
Low volume
83%
last
5d ago
Workshop
LinkedIn
Low volume
92%
last
2d ago
Society for Human Resource Management (SHRM)
LinkedIn
Low volume
78%
last
today
Process Improvement
LinkedIn
Low volume
98%
last
30d ago
High-impact system
LinkedIn
Low volume
83%
last
today
Employee Experience
LinkedIn
Low volume
96%
last
23d ago
Company Culture
LinkedIn
Low volume
83%
last
today
Employee Engagement
LinkedIn
Low volume
97%
last
2d ago
Organizational Development
LinkedIn
Low volume
98%
last
10d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph โ€” including themes not shown on this page.

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Who's active at Workshop

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Marketing7 active
Executiveresearching Internal Comms
in
researching Internal Comms
in
researching Internal Comms
in
researching Internal Comms
in
researching Internal Comms
in
researching Talent Management
in
Senior ICresearching Workshop
in
Others6 active
Content & Community
researching Internal Comms
in
researching Talent Management
in
Communications Manager
Senior ICresearching Internal Comms
in
Business Development Representative
researching Career Development
in
Co-founder and CEO
Executiveresearching Process Improvement
in
+ 3 more in Others
Sales3 active
business development representative
researching Leadership Development
in
account executive
researching Leadership Development
in
VP of Sales
VPresearching Internal Comms
in
+ 3 more in Sales
Engineering1 active
Business Development Representative
researching Hiring
in
+ 1 more in Engineering

See everyone, not just the first 10

17 people across every department at Workshop, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Workshop is a modern, purpose-built internal communications platform that helps teams create, send, manage, and measure employee communications in one place โ€” starting with email and extending through Microsoft Teams, Slack, SMS, and more. Backed by powerful AI and automation tools, Workshop helps communicators tackle the day-to-day more effectively: drafting on-brand emails, building dynamic aud

New capability sought

Employee posts (LinkedIn)

Talent Management; Internal Communications; Society for Human Resource Management (SHRM); Workshop; Company Culture; Employee Engagement; High-impact system; Process Improvement

Top accounts researching Workshop

names withheld on the public page

These are companies whose own people brought up Workshop unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

  • Account withheldAmazon Web Services (AWS)2 contacts
  • Account withheldMicrosoft2 contacts
  • Account withheldItaรบ Unibanco2 contacts
  • Account withheldUniversity of Maryland2 contacts
  • Account withheldThe Johns Hopkins University - Carey Business School2 contacts
  • Account withheldSiemens Energy2 contacts
  • Account withheldThrivent1 contacts
  • Account withheldRiviera Partners1 contacts
  • Account withheldMiro1 contacts
  • Account withheldAccushield1 contacts
  • Account withheldLocal Wisdom1 contacts
  • Account withheldENGIE Impact1 contacts
  • Account withheldShenandoah Technology Systems1 contacts
  • Account withheldSaturn Metals Limited1 contacts
  • Account withheldPTC1 contacts

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Workshop.

Company size breakdown
Buyer seniority mix

Companies researching Workshop

by employee count
  • 1-10 employees67 cos · 67 contacts
  • 1,001-5,000 employees49 cos · 49 contacts
  • 11-50 employees42 cos · 42 contacts
  • 51-200 employees36 cos · 36 contacts
  • 201-500 employees28 cos · 28 contacts
  • 501-1,000 employees19 cos · 20 contacts
  • 5,000+ employees11 cos · 12 contacts

Who inside those companies

seniority, where on file
Director
42
Senior IC
37
Executive
34
Leadership
16
VP
2
~204 further brand-affiliated researchers have no seniority on file and are excluded from these bars.

Buying committee functions

Employee job titles (LinkedIn)

Marketing โ€” 5 people; Sales โ€” 4 people; Leadership โ€” 1 person

What's been said

public posts mentioning Workshop

Up to 9 public excerpts naming Workshop from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedInHappy Monday

"Hey, Happy Monday!" has pretty much been my go-to response to greetings on a Monday since joining Workshop . And I'm sure 80% of the company says it too ๐Ÿ˜… So naturally, we have a newsletter called "Happy Monday Club". Every Monday, it goes out to 35K+ communicators, marketers, employee experience folks and more who want the latest (in an easy, digestible way!) on all things positive company culture and how we can all bring a little more happy Monday goodness to our places of work. Because who wants to start the week with doom and gloom?! Sign up to get next Monday's in your inbox... promise it's one you won't regret! Here's a peek of this week's! https://lnkd.in/g2TvQ4W9

May 2026
LinkedInArtificial Intelligence

Internal communication ideas I'm lovin' lately (pt. 6!): - cutting an internal process from 7 days to 7 minutes (any process, pick one!) and writing the story of how you did it -- good way to show a practical AI use case - add "cast and crew credits" at the end of every project / when you launch new things, to give shoutouts to everyone involved - a "meet the team" series for the departments or teams that nobody really understands (finance! legal! IT! comms! haha. all the unsung heroes) - use quotes & testimonials for internal changes / policies / programs, etc. (things like "here's why I joined this ERG" or "I've used this wellness benefit and seen this level of success") - a scrappy little "summer reading" email -- basically a roundup of what leaders in the company are digging into, listening, watching - AI-generated emails + scheduling for the comms you've been putting off for months and don't want to think about again...like policy updates, parking lot reminders, "stop microwaving fish in the breakroom" notes, submit your timesheets, etc. etc. (PS: these are EXTRA easy to spin up in Workshop now! https://lnkd.in/efkBNfrA ) - a glossary of company acronyms for new hires (speaking from experience on this one) - source stories / content ideas from your Teams/Slack channels -- act like a journalist and ask for recommendations directly! - a "behind-the-scenes" campaign / documentary for your next big initiative, truly tell the story of how it came to be (get photos, scrappy videos, silly quotes, etc.!) โœจโœจโœจโœจโœจ

May 2026
LinkedInArtificial Intelligence

โœจ Weโ€™re hiring a ๐—ฆ๐—ฒ๐—ป๐—ถ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ at Workshop . A few things about our team โ€ข We still do design crits twice a week. โ€ข A culture that is leaned into designers shipping code. โ€ข We work closely with Product to define problems early. โ€ข We talk to customers often. โ€ข We care deeply about craft, systems, and the small details that make software feel great to use. AI is a big part of how we work and what we build. But we donโ€™t see it as a shortcut around thoughtful design โ€” we see it as a reason to be even ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ intentional about it. Weโ€™re looking for someone with some real life experience who can zoom out and sweat the details. Someone with strong opinions, curiosity, taste, and a portfolio full of real work they can speak thoughtfully about. ๐Ÿ’Œ If any of this sounds like your kind of place, reach out. Would love to chat. ๐Ÿ‘‰ Apply here: https://lnkd.in/gvdC-zy6

May 2026
LinkedInProject Management

Here's our whole entire tech stack for communicating with employees: Email: We use Workshop for all internal email (naturally). There are a couple of other options out there, but above all make sure youโ€™re using a tool built for internal email. Outlook or external marketing tools are a nightmare for this work. Workshop is very intuitive + has great analytics! ;) Instant messaging: Slack all the way. Please donโ€™t make me use Teams. ๐Ÿคฃ Intranet: We use Guru and Pages (a feature of Workshop). I love them. It feels a bit startup-y, though, more traditional orgs still default to SharePoint. Pages are amazing for creating branded, solo landing pages. Project management: Iโ€™m loyal to Asana . Havenโ€™t once felt the urge to shop around. (I love the otters and yetis that jump across the screen haha) SMS: Workshop 's add-on. Iโ€™ve tried SimpleTexting before and didnโ€™t love it. We skip a dedicated mobile app, for now, because sending people to yet another destination has always felt like too much. I might feel different if we had frontline employees, though! Other tools I reach for: โ€ข Slido for live polls in all-hands meetings โ€ข Typeform for bigger, branded internal surveys โ€ข Pitch for decks (not enough people use it!) โ€ข Canva for design work when marketing is already at capacity (or when I just need something quick) โ€” we also use Canva to broadcast to our digital screens in the office and thatโ€™s how I get around using a digital signage tool :) โ€ข Captivate for our internal podcast โ€ข Sequel.io for our digital events ๐Ÿ‘ Share your faves below!

May 2026
LinkedIn

I sadly know a lot of folks that were impacted by this last round of layoffs at LinkedIn . Weโ€™re still hiring for quite a few different roles here at Workshop and Iโ€™m happy to share more if anything looks interesting! Feel free to reach out to me, Sarah Gentrup or Steven Mah if you have any questions ๐Ÿ’™ https://lnkd.in/gkqCD58Z

May 2026
LinkedIn

Hot take: you don't need a big budget to build culture. Yesterday we took 30 minutes out of the workday, went outside, and played some classic field day games โ€” egg toss, hula hoops, the whole thing. Uncrustables, Capri Sun, and popsicles included. It felt like being 9 years old again and it was genuinely the best. The best team moments I've witnessed at Workshop have rarely been the elaborate ones. They've been the spontaneous, low-stakes, slightly-chaotic ones where people just get to be people for a minute. If you've been waiting for the budget or the perfect plan to "do something for culture" โ€” this is your sign to just go outside for half an hour.

May 2026
LinkedInArtificial Intelligence

A customer told us recently that creating the company newsletter feels a little bit like being handed everyone else's homework assignment. Leadership has a last-minute update. HR has three announcements. IT needs something reset immediately. Recruiting wants a spotlight. Marketing has "just a few edits." And somehow, one internal comms person turns all of that into a polished, on-brand email by Friday morning. (No pressure!!!) Most communicators are doing this without a copywriter or designer. They're the strategist, writer, editor, designer, and project manager โ€” all at once. So we asked ourselves: what if internal comms teams had an actual creative partner built into their workflow? Today we launched the biggest product update in Workshop's history: AI-generated emails โœจ Now you can prompt Cici (our internal comms AI agent) or upload a document, and get back a fully designed email draft in seconds. Copy, layout, hierarchy, spacing, images...done. Real comms work is collaborative and a little chaotic. Stakeholders jump in. Sections get rearranged. Someone always has "one quick tweak" five minutes before send. ๐—ช๐—ฒ ๐—ฑ๐—ถ๐—ฑ๐—ปโ€™๐˜ ๐˜„๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—”๐—œ ๐˜๐—ต๐—ฎ๐˜ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€ ๐—ฎ๐—ป ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜€๐˜๐˜‚๐—ฐ๐—ธ ๐—ถ๐—ป ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐˜ ๐˜„๐—ถ๐—ป๐—ฑ๐—ผ๐˜„ ๐˜๐—ฟ๐˜†๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ฝ๐˜ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜„๐—ฎ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฒ๐—ฑ๐—ถ๐˜๐˜€. So we built AI directly into a modern email editor with: โœจ True multiplayer collaboration and co-editing โœจ AI writing assistance built into the workflow โœจ Drag-and-drop editing so you can visually refine instead of endlessly re-prompting โœจ Version history and restoration โœจ And soon, a built-in brand kit so every email starts beautifully on-brand The result feels less like โ€œAI writing your emailโ€ and more like having a creative partner built directly into the workflow. Really proud of our team today โ˜€๏ธ ๐Ÿ–ค

May 2026
LinkedIn

A lot of you Iโ€™ve connected with probably share a similar story: a career change. โœจ Like many of you, the change was news to internal comms. ๐Ÿ“บ For me, it meant stepping away from something that had been a big part of my identity. TV news teaches you how to think fast, communicate clearly, adapt under pressure, and connect with people. But like many people in TV news, I eventually found myself asking what I wanted long-term life and work to look like. Whatโ€™s been interesting is realizing that career pivots arenโ€™t always complete reinventions. Sometimes itโ€™s just taking the skills you already have and applying them in a new environment. Thatโ€™s what my transition into sales for an internal communications platform ( Workshop ) has felt like. More natural than I expected. At the core, both careers (weather and internal comms โšก๏ธ) are still about building trust, simplifying complex information, and helping people feel informed and connected. The audience just changed. (Oh, and the sleep improved)! ๐Ÿ˜ด If youโ€™ve made a big career move - Iโ€™d love to hear your story and how it worked out for you!โ˜€๏ธ

May 2026
LinkedIn

Early bird tickets for BrightSide, Workshop's employee comms & culture conference, end this week! BrightSide is designed to create a space where the communicators, the folks striving daily to create more positive, engaged, and well-connected teams, are the focus. This event truly is an energetic and downright uplifting day! Between the keynote speakers, breakout sessions, brunch (with mimosas), and delightful surprises along the way, there is something for everyone. You can see the full agenda, speakers, and grab your tickets (at the lowest price this year) at brightsideconference.com ! Seeee you on September 23 (+ September 22 for Workshop customers) & don't forget to always look on the bright side. ๐Ÿงก

May 2026

About this data. Workshop (useworkshop.com). Department attribution is 81.4%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries