Wpromote

Retail is trading novelty for focus, and it’s refreshing to see. I’m still energized from last month’s Women in Retail Leadership Summit, where I had the chance to be in a room with so many thoughtful, ambitious leaders shaping what’s next for retail. One theme I keep coming back to is how intentional brands and retailers are becoming about where they place their biggest bets. There was plenty of conversation around innovation and AI, but what stood out most was the reminder that not every brand needs to chase the most cutting-edge tech to stay relevant. The brands that felt most grounded were the ones doubling down on what makes them worth choosing: clear brand identity, strong customer relationships, and operational excellence. Three reflections I’m taking with me: ➡️ Master the basics first. The fundamentals are the foundation for meaningful innovation. ➡️ Know your audience. The strongest ideas connect to the priorities of the people in the room. ➡️ Less is more. Doing fewer things exceptionally well is far more powerful than chasing every new opportunity. A special thank you to Heather LeMasters and Aritzia for being such incredible partners, and to my team at Wpromote for the work that made this moment possible.

Want to know a genuinely unreasonable amount about batteries? You're in luck! We made a crazy-fun campaign about just that. Batteries Plus's Experts in Charge know everything there is to know about batteries, bulbs, key fobs, recycling, phone repair and all the the power-related emergencies that can ruin your week. Five :15 TV spots, radio 'power ballads', paid & organic social plus in-store and out of home all add up to one national campaign jam-packed with a healthy obsession for all things batteries. The work is funny, punchy and entertaining, thanks to our team and our stellar client partners! Jon Sica Chris McGee Sara Whiteleather Ira Klusendorf, CFE Ali T. Steve Williams Toni Dysert Aubrie LaMar Nigel Schroeder Colleen Miller-Moran Ana Arnet Cassandra Wolfe Kylie Kraft Emma Menkins Iryna Lynnyk Rachel Bucey Klein Megan Shriver Alyssa Mutterperl, MS Samantha Pacente Nick Mathisen Lisa Mathisen Brad Hasse Kristopher Walter PICO Studio Ellis Hawes Lucas Field Brandon Jones Jason Christopher Photography Wpromote Jenna Wigman

Batteries Plus employees love talking about batteries. They also love dreaming about batteries, making meatloaf shaped like batteries, naming their children after batteries, and most of all, helping customers with batteries! The Wpromote team is thrilled to debut a new campaign showing off the expertise and slightly unhinged enthusiasm of “The Experts in Charge.” Check out five new :15 TV sots below, and stay tuned for more fun including radio spots done as 1980s “power ballads” with 100% battery-themed lyrics. So much fun being had with our amazing, brave Batteries Plus clients who are building a brand that takes batteries seriously…but never themselves. High-voltage high-5’s go out to: Jon Sica Chris McGee Sara Whiteleather Ira Klusendorf, CFE Ali T. Justin Hooper Toni Dysert Aubrie LaMar Nigel Schroeder Colleen Miller-Moran Ana Arnet Cassandra Wolfe Kylie Kraft Emma Menkins Iryna L. Tatiana Rubas Rachel Bucey Klein Megan Shriver Alyssa Mutterperl, MS Samantha Pacente Nick Mathisen Lisa Mathisen Flying Cactus Brad Hasse Kristopher Walter PICO Studio Ellis Hawes Lucas Field Brandon Jones Jason Christopher

In the grand LinkedIn tradition of politely pretending this is not a brag, here’s a very obvious Monday morning humblebrag for our team and our stellar partners at Zoox ! Four new films. Four memorable first-time stories. One actual world’s first. This follow-up to our launch campaign late last year features comedy truth-teller Luenell, Red Bull athlete and professional mountain biker Paul Basagoitia, and influencer couple Alexandra Madison and Jon Bouffard, each sharing one of their own memorable first-time stories while taking their first ride in a world’s first: Zoox , the autonomous vehicle built from the ground up. Proud of the team for making something charming, funny, and human around a genuinely world-first experience. Shoutouts to Steve Williams Toni Dysert Ana Arnet Victoria Barbatelli Emily McKnight Karen Sorensen Adelaide Daniell Jeremy Yang Yaki Man Andy Westhoff Anthony Garcia Cassandra Wolfe Allison Wallace Rene Radloff Anna Castle Sammy (Frankel) Rubin Leah Nairne Kontent Partners Craig Brooks Michael Bini Kelli Garces Austin Wilson Steve Carter Emma Menkins Tatiana Rubas Eric Edwards Iryna Lynnyk #Wpromote #Zoox #CreativeAgency #BrandCampaign #Innovation #LasVegas #WorldsFirst #HumbleBrag #NotSoHumbleBrag