Xoxoday

🎙️ Episode No. 8 this #Friday on Carrots & Stakes and Xoxoday channels! I sat down with Ashish Kumar Singh , CHRO of Meesho , and asked him: what advice would you give an HR leader joining a startup, or a founder hiring their first HR head? His first answer surprised me: "Don't job-hop. Stay 5 years." In an industry that quietly celebrates the 18-month switch, that's a contrarian take. But Ashish has lived it — at every company, he's stayed long enough to actually build something. We also got into: → How to read whether a startup is genuinely building, or just chasing a round → Why founder-fit beats the JD (his first chats with Vidit and Sanjeev felt like a two-way conversation, not an interview) → The emotional whiplash of startup HR — and how to know if you're built for it to take it to IPO Releasing Friday, May 22, 2026. Stay tuned to Xoxoday and Carrots & Stakes channels. #CarrotsAndStakes #HRLeadership #Meesho #Xoxoday

At Xoxoday, we’re looking to connect with consultants, advisory firms, and HR transformation partners supporting organizations focused on: * employee engagement * recognition & rewards * retention * culture transformation * manager effectiveness If your clients are trying to improve employee experience and drive better engagement outcomes, we’d love to explore partnership opportunities around Empuls by Xoxoday. Looking for: * HR consultants * Fractional CHROs * HRIS advisors * Culture consultants * Payroll/benefits advisors * Implementation partners * People strategy firms Open to: * referral partnerships * co-selling * webinars * marketplace partnerships * joint customer opportunities Comment or message me if you’d like to connect. Xoxoday

Some of the best HR conversations don't happen at conferences. They happen over small intimate gatherings. We're hosting Carrots & Stakes in Seattle, an intimate evening for senior HR, Total Rewards, and People leaders who are thinking deeply about employee engagement and retention right now. Together with CandorIQ , we've curated a small group and a space where the real talk can happen: → How recognition and comp actually work together → Retention when the budget doesn't stretch → What employees actually value today → Balancing efficiency with experience 📍 Seattle | Venue details shared personally by the host upon confirmation 🕕 6:00 – 8:00 PM Date: May 21st, 2026 Seats are limited and curated apply below, and the host will be in touch to confirm your spot and share the details. Know someone who should be in the room? Tag them. Register here → https://luma.com/bvwsk7y7 Xoxoday , Abhimanyu Choudhary Sumit Khandelwal Manoj Agarwal Sarah Payne James Foreman II Austin Olshefski Shahira Carstensen Amy Everman CandorIQ Haris Ikram Emma Biskupiak Picture from our last Carrots and Stakes in San Diego

This week I was in Bay Area attending SaaStr Annual with one theme impossible to ignore: The next era of SaaS is not “pay for software.” It’s pay for outcomes. Pay for ROI. Seats, licenses, and shelfware are getting replaced by measurable business impact. SaaS is being rewritten around accountability. At Xoxoday, this shift strongly resonates with how we think about rewards, incentives, and engagement — every dollar spent must tie back to performance, growth, retention, or customer outcomes. The future SaaS winners won’t sell features. They’ll sell results #SaaStr #ROI #AI #Futureofwork #WmployeeEngagement #Xoxoday Anju Choudhary Sarah Payne Shahira Carstensen James Foreman II Austin Olshefski Amy Everman

Xoxoday is hiring for several key positions: 1. **Partnership Manager**: Seeking candidates with over 2 years of experience in managing partner networks in wellness, health, fintech, and related fields, with a focus on working with multiple vendor partners. 2. **Senior Sales**: This role requires candidates with more than 5 years of experience in payment networks, including Mastercard, Visa, and banks. 3. **Corporate Development and Strategy**: Looking for candidates with 6+ years of experience in corporate development, strategy, and business finance. Experience in rewards, loyalty, fintech, or e-commerce industries is preferred. A CA plus MBA is also preferred. Interested candidates can share their resumes at manoj@xoxoday.com . More details are available on the Xoxoday careers page.

Across Africa, banks are investing heavily in digital—but customer experience is still where real differentiation happens. At Xoxoday, we help banks turn everyday interactions into memorable moments through personalized rewards, gamified engagement, and loyalty programs. Whether it’s onboarding, transactions, savings behavior, or referrals—we make each touchpoint more rewarding. Our platform enables banks to: • Drive higher app adoption & usage • Increase customer retention & lifetime value • Incentivize desired behaviors (payments, savings, cross-sell) • Deliver seamless, instant rewards across 100+ countries We’ve seen banks significantly improve engagement and loyalty by embedding rewards directly into their CX strategy—not as a cost, but as a growth lever. Please contact us on roshaan.kulpoo@xoxoday.com and we shall be delighted to support your strategy with our innovative loyalty and reward solution linked to delighted customer experience.

How important is ROI in a loyalty and reward program In Africa banking and financial services, loyalty and rewards are no longer “nice-to-have” marketing tools—they are direct revenue engines. But the key question every CFO or CEO asks is: what is the ROI? 1) Loyalty must justify cost vs lifetime value Banks invest heavily in: -Rewards (cashback, vouchers, points) -Technology platforms -Campaign management Without ROI measurement, loyalty becomes just a cost center instead of a growth driver. ROI in loyalty is typically measured as: Incremental revenue + retention gains – program cost For banks, this translates into: -More transactions (cards, mobile money, transfers) -Higher wallet share (loans, savings, insurance) -Lower churn (critical in competitive African markets) 3) ROI in Africa’s BFSI context is even more important In Africa: -Customer acquisition costs are high (branch + agent + digital onboarding) -Mobile money dominates daily transactions -Customers are highly price-sensitive and multi-banked Loyalty must: -Drive frequency of usage (wallet, app, cards) -Embed into everyday transactions (airtime, bills, P2P) -Deliver instant, relevant rewards, not delayed points 2. How Xoxoday drives ROI for BFSI in Africa? A. Direct revenue uplift Xoxoday enables banks to reward specific behaviors, not just transactions: B. Improved retention (core ROI driver) Retention is where banks make money. C. Cost optimization (often overlooked ROI lever) Xoxoday reduces operational costs via: * API-based reward automation * Instant redemption (no manual fulfilment) * Centralized campaign management This shifts loyalty from: marketing spend” ➡️ to performance-driven investment” 3. ROI summary for BFSI leaders Without ROI focus: * Loyalty = cost * Low engagement * High churn With Xoxoday : Loyalty = growth engine In a nutshell ROI is the single most important factor in loyalty and rewards—especially in Africa’s BFSI sector where margins are tight and competition is high. Platforms like Xoxoday enable banks to move from: We are giving rewards to We are driving measurable revenue, retention, and profitability. Contact us on roshaan.kulpoo@xoxoday.com and we shall support your loyalty rewards program to meet your BFSI strategic objectives using our solution and services.

What we build for customers should first be felt internally. 💜 Proud to contribute to a culture at Xoxoday where appreciation, belonging, and people-first experiences are practiced every day, not just spoken about.

Most offices have meeting rooms.... Some offices have culture written on their walls....... Walking through the corridors at Xoxoday , I realized something powerful... Inspiration quietly lives in everyday spaces..... From meeting rooms to leaders’ cabins, the walls themselves reflect thought leadership and values.... A glass wall carrying the words of Ratan Tata....“I don’t believe in taking the right decisions. I take decisions and then make them right.” Another room echoing the mindset of Larry Page on sustainable and profitable growth.... And then the timeless wisdom of the Bhagavad Gita reminding us to focus on action, not attachment to outcomes..... And many more .... What struck me was not just the quotes. It was what they represent. In a world obsessed with speed, automation, metrics, and AI….. Creating an environment that still inspires people at a human level is rare. That is culture.... Not posters. Not slogans. But everyday reinforcement of values, courage, ownership, and purpose.... This is something I genuinely appreciate about Xoxoday - the organization understands that great workplaces are not built only with technology and processes, but also with thought, emotion, and inspiration..... Sometimes all it takes is one line on a wall before a meeting to change the energy with which someone walks into that room. #Xoxoday #WorkplaceCulture #Leadership #HumanTouch #Inspiration #CorporateCulture #GrowthMindset #EmployeeExperience #FutureOfWork #AIandHumanity