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Cresta WAVE is back! Join us in Nashville December 7–9 for WAVE 2026!

Most of the time they're using a third-party tool like Yex, like Bright Local, I mentioned before, to update on their behalf.

The launch of Cresta Conductor has changed the game. The world's largest enterprises now have access to a developer-native, natural-language environment that automates the full CX agent lifecycle: discovery, blueprinting, test case generation, evaluation, simulation, deployment, and continuous optimization. What makes it so differentiated? Conductor uses the entire Cresta platform as its tools. More below from CEO, Ping Wu...

With temps in the 100s in Vegas for CCW you're not going to want to miss the chance to cool down at our Cresta speakeasy! Stop by the booth and our team will walk you through how to get access 🍹

Fascinating research: The organizations pulling ahead aren’t treating AI as a cost-cutting tool. They’re treating it as a way to redesign CX around speed, intelligence, empathy, and scale ...

NEW from Cresta: Synthetic Customers 👋 Most customer personas are built from surveys, assumptions, and outdated research. But customer conversations contain the clearest picture of how people actually think, behave, and make decisions. Synthetic Customers transform real conversation data into realistic, representative customer personas. ✅ Validate AI agents against real customer behavior before deployment. ✅ Prepare human agents for the conversations they’ll actually encounter. ✅ Explore how customer segments may respond to business changes. ✅ Uncover deeper insights into customer journeys and behavior patterns. Get more info: https://lnkd.in/gVJrxWAK

There's a project we started over a year ago that I'd build completely differently today. We followed the software development lifecycles everyone has honed over the last 15 years. Defined the workflows. Locked in the data model. Built one version of the dashboard and screens designed to work well enough for everyone. Then spent months tweaking it based on feedback trying to find the configuration that didn't disappoint too many people at once. With MCPs and the move to headless SaaS, it looks obvious that the premise was flawed from the start. There is no single visualization, or workflow, that works for everyone. That realization changed how I think about building entirely. And the teams that figure that out as well are the ones that will move fastest in this moment.

We often talk about the future of work in terms of AI, flexibility, and productivity. But another question sits underneath all of that: whether people have the financial tools to navigate a more volatile, more expensive economy. Work has changed faster than the systems around it. Expectations are instant. Costs are higher. And for many workers, the financial infrastructure tied to work doesn't meet the challenges of today's economy. At Stream we're changing that. This video is a simple look at a bigger idea: helping workers not just access money earlier, but keep more of what they earn, build savings, access benefits they may qualify for, and make better financial decisions for their future.

Current mood lately ☕🚀 Still curious. Still building. Still believing that great marketing happens when strategy, creativity and partnerships come together. And with everything happening around AI and GTM right now…it feels like one of the most exciting times to be in marketing.