Zimmerman Advertising

Another busy day on site at the new GenesisCare UK Leeds Cancer Centre. Today’s visit focused on a project progress meeting and site walk, reviewing the continued advancement of the Elekta Unity and #LINAC bunker works alongside the internal construction activities now taking shape across the centre. The pace of progress across the site is really starting to show now. You can now start to properly visualise how this will become a future clinical environment for patients and staff. Today’s site progress meetings were a great reminder of the scale of coordination happening behind the scenes to keep a project like this moving. What stands out most on projects like this is the coordination behind the scenes. From construction and design teams through to clinical, operational, and technology workstreams, there is a huge amount of effort going into every stage of delivery. Progress is strong. Momentum is building. And it’s exciting to see this project continuing to move closer towards treating patients. Huge thanks to HBC Construction Limited and the wider project team for the collaboration, commitment, and hard work that continues to drive this project forward Exciting to see this world class cancer centre continuing to take shape. Well done to everyone involved 👏 Paul Weston Donna Brace Sarah North Jody Williams Andrew Steadman #ProjectManagement #HealthcareConstruction #CancerCare #Radiotherapy #Elekta #HealthcareInfrastructure #Construction #Teamwork #Leadership #Leeds #HELM ♻️ Repost to help someone in your network 👉 Follow Gavin Hildick for more posts like this

Our team is growing, and we want you to be a part of it! At Modern Woodmen, our goal is to help as many people in the community achieve financial security as possible. If you're passionate about helping others, then you should join us! Let's talk.

The #1 priority for CEOs in 2026 isn’t AI, it’s branding. Strong brands create emotional connection and meaning. That’s what drives consideration, loyalty, and growth. AI can scale what’s already working, but brand is what makes people care. Build the brand first. #JZSpeaks #ZimmermanAdvertising

I bought the Zimmerman building near I-95 to make a statement. I wanted a lit “Z,” but only one sign was allowed. Lee Feldman, City Manager, suggested a stencil so it wouldn’t be a second permanent sign. That became the red Z, lit at night. Constraints became creativity. #JZSpeaks #ZimmermanAdvertising

#MotivationMonday

“I’ve got your back” is the most important sentence in project management. A Saturday thought after a busy week. We talk about RAID logs Governance RAGs Status decks But pressure rarely comes from the plan It comes from people quietly thinking “If this slips… is it on me?” “Can I say I’m overloaded?” “If I raise this risk… will anyone help?” That’s where leadership really starts Not in the boardroom Not in the report In the moment you notice someone struggling… and step in → “You’re not alone. Let’s work it together” → “What can we drop or delegate?” → “What do you need from me?” Because pressure is part of the job Anxiety isn’t In my world, projects get delivered as a team and no one is left behind So a few things are clear → Raise a risk early → you’re doing your job → At capacity → we reprioritise → Something goes wrong → we fix the system, not the blame That’s not soft leadership That’s how you deliver Teams that hide problems struggle Teams that surface them early succeed Saturday prompt Who on your team needs to hear “I’ve got your back” And how will you prove it next week #ProjectManagement #Leadership #Teamwork #PsychologicalSafety #Delivery #ProgrammeManagement ♻️ Repost to help someone in your network 👉 Follow Gavin Hildick for more posts like this

Ready to go All in for Education? Starting this month, chapters and youth clubs across the country will turn their focus to celebrating educators in their community. Is there an educator in our community you'd like to celebrate? Drop their names below!

I believe in brand defense in #paidsearch . FULL STOP. But what if we approach branded search from a different perspective? Humor me. What if we created branded search and customer reengagement campaigns? In the branded search campaigns, we would suppress the client’s current customer list. So, theoretically, any clicks and conversions driven by that campaign should be net new prospects. Brand now becomes part of the incremental growth strategy and provides a barometer of the effectiveness of higher funnel brand awareness efforts. The primary dependency is the hygiene and frequency of the first-party customer match uploads. Customer reengagement campaigns would ONLY target the existing customer match list. The messaging would be geared towards reinforcing brand loyalty and driving purchase frequency (think e-commerce). Keep the budget allocation lean with this campaign. One campaign nurtures a net new prospect through to conversion. This is critical in the age of AI citations that are capturing prospects further up the funnel and driving brand awareness. The other campaign strengthens the existing customer relationship. #digitalmarketing #marketingleadership #paidmedia #googleads #microsoftads